Joe Leadbeater
OUGD504
Design for Print & Web
Final Sheets
Design for Print & Web -Vignelli’s Concept
“The worse the designer is, the more typefaces he uses.”
In the heart of London’s creative culture lies Vignelli’s, an authentic Italian restaurant, with fresh ingredients imported from Veneto, Italy. Vignelli’s, as the name suggests, was inspired by Italian graphic designer and modernist, Massimo Vignelli. The way the restaurant has been branded relates to Vignelli’s beliefs on design, as stated: - Functionality and timelessness is key. - Vignelli believes that only 5 or 6 typefaces are ever needed - Not necessarily the typical modernist ‘bold sans serif ’. One example he states is ‘Garamond’ - The typeface chosen. - Comparison of large point sizes with small point sizes work well together. - Grids are vastly important to communicate successfully. - Logo design involves a huge consideration, as it can essentially be the face of the company. - International paper sizes should be used over US paper sizes. ‘A4 should always be used for stationary’ - Rulers are perfect for separating text, and splitting it into grids. - Vignelli prefers a primary palette of ‘red, blue and yellow’ - White space should be used to your advantage. With these in mind, I formed an identity around Vignelli’s rules.
Massimo Vignelli Above: A double page spread of Vignelli’s Canon - A free ebook. Here you can see the typefaces he stated should be used by every designer.