Joe Leadbeater (Collab with Alex Dyson)
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Domino’s YCN Brief (Collab)
OUGD503
Brief / Background Domino’s, famous for their Two For Tuesday’s Pizza deal (buy one get one free on tuesdays) feel their ownership of the deal has slipped. Other companies such as Pizza Hut and small takeaways are beginning to do the same deal. Domino’s want Two for Tuesday’s to be ‘like Orange is for Wednesdays’. The brief only instructed to produce a campaign, be it web, print or video. A selection of winners will be chosen, and given tickets to the YCN awards in July.
Brief 04 - Domino’s YCN Brief
Final Boards
Target Audience / Tone of Voice After researching into Domino’s customers’, we’ve found that the majority of their customers are students. This is because of the vast amount of deals, and the fact that students have money at their disposable for pizza, unlike most under 18’s. Domino’s use a tone of voice that is informal and casual, and often quite fun.
Deliverables - A ‘campaign’, which is essentially anything. - Design boards submitted as PDF, with a maximum size of 50mb.