Joe Leadbeater
DR. ME
OUGD603
Extended Practice
Brief 10 —DR. ME
Brief 01 - Vinyl Cover Design
Brief 02 - Poster Design
“we’re ganna be releasing a limited edition 12” of a mix Evian Christ made last year called Duga-3.”
“Hey new poster please”
www.dummymag.com/mixes/2012/07/19/dummy-mix-130-evian-christ Dimensions: 12” x 12”.
ODONIS ODONIS + Saint Coltrane Weds 18th April Kraak Gallery www.ticketonline.co.uk www. seetickets.com www.wegottickets.com Piccadilly Records Dimensions: A3 (297 x 420mm)
01 / 04
Joe Leadbeater
01
OUGD603
Brief 01 - Previous Ideas
Extended Practice
Brief 10 — DR. ME
Idea 01
Idea 02
I worked on this during the day brief. The concept came from the mix sound dream like and hazy, with lots of layers to it.You could also hear a voice talking throughout, but lost in the distance, represented by the hand reaching out. A redmist was added, representing Soviet influence, as well as some Brutalist Russian architecture.
This idea is also based on the idea of Brutalist Russian architecture, but a lot more abstract. It was inspired by ‘found tapes’, like in The Blair Witch Project or Paranormal Activity. The cover leaves the question of if this object is where the abstract and distant sounds are coming from.
I liked the concept used, but the overal aesthetic I found was too confusing and not entirely appropriate.
02 / 04
Joe Leadbeater
02
OUGD603
Brief 01 - Final Idea
Extended Practice
Concept Like Idea 02, the final piece uses Brutalist Russian Architecture. As previously mentioned, the mix repeats strange, abstract noises that are lost in the distance. The monuments shown could represent an answer to these noises. However, the same background is on both the front and back of the vinyl, but with different monuments. This has been done to question reality. Which monument originally exists in the space? Do either of them actually exist?
Brief 10 — DR. ME
03 / 04
Joe Leadbeater
03
OUGD603
Brief 02 - Final Poster
Extended Practice
Concept Odonis Odonis have recently released an album called ‘Hard Boiled Soft Boiled’, which is what this post is based on. A collage of eggs from different birds was created, of various colours, shapes and sizes.
Brief 10 — DR. ME
04 / 04