BA (Hons.) GRAPHIC DESIGN Module Code
OUGD504
Module Title
Design Production
LEVEL
05
END OF MODULE SELF-EVALUATION NAME
Joe Leadbeater
1. What skills have you developed through this module and how effectively do you think you have applied them? Concept Building – After several concept workhops, I feel I have improved working with concepts and applying them aesthetically. This has been proven by Studio Brief 2, where the my exhibition’s branding followed the rules of monozukuri, and worked with the concept of deconstruction. I also liked how my poster for Stufio Brief 3 had a strong concept behind it, unlike the existing, very literal posters for the film. Craft Skills – Studio Brief 2 allowed me to work more on my craft skills, as did Studio Brief 1. Both were on the topic of Japanese craft, so I wanted the end product to reflect such high craftsmanship. I feel this was achieved, not just with the publications produced for each, but also the envelope produced in Studio Brief 1.
2. What approaches to/methods of design production have you developed and how have they informed your design development process? - Applying vinyl. This was the second time I have used vinyl (for Studio Brief 1 & 2). Instead of sticking each piece in place at a time, I’ve learnt how to peal the vinyl off with the use of sticky tape, ensuring each piece of vinyl is in the right place. I also feel that my use of vinyl has been done much more professionally, I was particularly pleased with the plastic bag for studio brief 2. - Creating two custom logotypes (in two different languages). This is something that has been new to me this year, and from studio brief 2, I now feel really confident when working with custom letters and kerning. - Working with spray paint. This was done for studio brief 2 and 3. I learnt how to mask off and spray paint edges of paper (as seen with the two sketchbooks and business cards). - Iconography / Wayfinding. Before studio brief 2, this was entirely new to me. It was fun to try something new, and I intend on working with both more in the future. I would also like to physically produce it instead of working with mockups.
3. What strengths can you identify in your work and how have/will you capitalise on these? - Taking risks and experimenting. With all of the briefs, I did things that were new to me and outside of my comfort. I was impressed that I could digitally print onto canvas (for the exhibition guide), as well as 540gsm mount board for the business cards. I experimented with a variety of