Evaluation So far, I think this project is going pretty well. I really think I have found a suitable aesthetic for my chosen audience, and it is also dramatically different to the existing branding. As I am yet to finish, it is difficult to evaluate the project completely. However, I feel that my existing ideas are going well, and it will be easy to apply the identity over a variety of formats and media. The competition doesn’t seem to be very large, so I feel there could be a posibility of me winning, (or coming close hopefully!) I am yet to stress about this brief, as I have until the deadline in May to submit. The next stages of this project are to finish the rest of the branding (once the stock I have ordered come), and then take photos of
Questions
1. Please go through my design sheets, and put ticks against the ideas you think are most suitable for my audience. Please look at the logos, colour schemes, and label ideas. 2. When you look at the logo, do you see ‘organic’? Do you see any objects in particular? 3. Do you think there should be less or more emphasis on John Patrick (The Fashion Designer), or have I got it right? 4. Do you think the choice of stock works well with the concept? 5. What product range do you think I should produce? (eg. hangers, lookbook, etc.)
the project. I feel that it will be incredibly important to take good pack shots of my work, as it will help my work stand out further when submitted. In terms of the entire module, I think my work has been going OK. I haven’t had much time to work on the projects, due to other modules, but now feel I have time to focus. I currently have two other live briefs to work on, and I’m excited to get on with it!