OUGD603: Brief 12 — The Faculty - Final Boards

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Joe Leadbeater

OUGD603

Extended Practice

Brief 12 — The Faculty

Background

Brief

The Faculty is a platform for which talented, up and coming DJ’s can showcase their work on the rest of the Youtube world. Currently, the Boiler Room has simply gotten too big and is no longer accessible to younger DJ’s who already have a following and have played at festivals but need that step up.

Create an appropriate logotype to suit ‘The Faculty’s’ underground identity. The logotype must work in black and white. It should be distinctly different to ‘Boiler Room’, the leading competitor.

The Faculty invites circa 100-200 people to a venue, no phones, no cameras just them and the DJ’s at hand. We plan to tour the UK going to Newcastle, Bristol and Manchester to bring young talent together and Leeds is definitely on the cards. Ultimately, we hope to rival the Boiler Room in that there are plenty of up and coming hidden talent in various countries just waiting to be discovered. The Faculty will showcase a variety of genres of music, techno, house, progressive house and disco etc. But we are keen to keep the ‘underground’ image going. We will not be showcasing chart toppers etc. So the colours we are looking for are probably just black and white. Nothing confusing. Simplicity really is at the heart of this.

Audience Students & Young Professionals. Mandatory Requirements A high-res logotype, in black and white. A Facebook Cover Photo.

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