Joe Leadbeater
01 / 04
Hip Hop Art Book
OUGD503
Brief / Background The brief was simple: Design a poster based around a Hip Hop lyric that you either really like or feel inspired by. The winning posters will be printed and sold on ‘The Hip Hop Art Book’ website, and also published in a book. 10 % of the profit will be given to the designer of the poster. Originally, this brief was on Talenthouse, but Ramsey felt the entries he recieved were of poor quality, and so he approached me. He had seen my winning entry to Secret 7’ the previous year, and trusted I could help.
Brief 02 - Hip Hop Art Book
Final Boards
Target Audience / Tone of Voice A very hard thing to define in terms of demographics. Obviously the audience would appreciate and have a knowledge od Hip Hop, but this could range of the 30 or so years the genre has been around. As the posters were to be mass produced and digitally printed (as oppose to screen printed), I have assumed my audience are from 12 - 25, the age at which people would posters up in their room. Deliverables - 4 colour digital print posters, however many I choose to do. - A minimum of A3 sized prints at 300ppi.
Joe Leadbeater
02 / 04
Notorious B.I.G
OUGD503
Brief 02 - Hip Hop Art Book
Final Boards
The Design Itself
Lyrics
The pastel colour scheme was inspired by the time in which ‘Biggie’was popular, as well as the choice of typography. The typography was also made extremely bold to reflect the rapper’s personality. A textured overlay was added to give the look of an aged poster, as if it had just been recovered from the 1990’s.
“It was all a dream, I used to read Word Up magazine, Salt’n’Pepa and Heavy D up in the limousine.” Notorious B.I.G - Juicy
Joe Leadbeater
03 / 04
Adam ‘M.C.A’ Yaunch
OUGD503
Brief 02 - Hip Hop Art Book
Final Boards
The Design Itself
Lyrics
From the early days of rap, The Beastie Boys have been hugely influential. and were one of very few rap crews from the 80’s that performed together for over 20 years.
“Born & bred in Brooklyn U.S.A, They call me Adam Yaunch But I’m M.C.A.”
This poster was made to honour not only MCA’s life, but also his impact on East Coast rap.
The Beastie Boys - No Sleep Til Brooklyn
Joe Leadbeater
04 / 04
Mad Villain
OUGD503
Brief 02 - Hip Hop Art Book
Final Boards
The Design Itself
Lyrics
The combination of Mad Villain’s iconic mask with ‘grimey’ and ‘slimey’, resulted in an edit of the mask’s properties - as if the mask was melting. This was also done as a metaphor for Mad Villain’s work being moulded well into remixes and collaborations. (This can be shown by remixes produced by Fout Tet & Madlib).
“Known as the grimey, limey, slimy, try me, blimey, Simply smashing in a fashion , that’s timely, Madvillain dashing in a beat rhyme crime spree” Mad Villain - Rhinestone Cowboy