Joe Leadbeater
01 / 04
Hip Hop Art Book
OUGD503
Brief / Background The brief was simple: Design a poster based around a Hip Hop lyric that you either really like or feel inspired by. The winning posters will be printed and sold on ‘The Hip Hop Art Book’ website, and also published in a book. 10 % of the profit will be given to the designer of the poster. Originally, this brief was on Talenthouse, but Ramsey felt the entries he recieved were of poor quality, and so he approached me. He had seen my winning entry to Secret 7’ the previous year, and trusted I could help.
Brief 02 - Hip Hop Art Book
Final Boards
Target Audience / Tone of Voice A very hard thing to define in terms of demographics. Obviously the audience would appreciate and have a knowledge od Hip Hop, but this could range of the 30 or so years the genre has been around. As the posters were to be mass produced and digitally printed (as oppose to screen printed), I have assumed my audience are from 12 - 25, the age at which people would posters up in their room. Deliverables - 4 colour digital print posters, however many I choose to do. - A minimum of A3 sized prints at 300ppi.