MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Lähde Collab w/ Harrison Park
Module Leaders: Amber Smith, Phil McDonald, Andy Lodge & Simon Harrison
Module Credits: 60
Context In 2012, the male grooming industry was worth £574 million, and has been steadily growing for years. The under 35s are the biggest user of toiletries, with between 44 percent and 48 percent owning seven products or more.
The Scandinavian countries are renown for their vast woodlands that provide natural resources for the world. Not only do they harvest the wood, but the essential oils that could replace man-made chemicals used within the beauty industry.
(http://www.huffingtonpost.com/zoe-williams-/therise-and-rise-of-the-_b_3580194.html) Brief To create a brand identity for a new Scandinavian sourced male grooming brand, looking to exploit an ever increasing market.
Suggested Research
Tone of Voice / Target Audience
Scandanavian culture, history and product design.
Formal, sophisticated, bespoke.
Male grooming products.
Image conscious men, 18 - 40. GQ readers.
Deliverables / Mandatory Requirements
Reading List
Brand guidelines
The Gentry Man: A Guide for the Civilized Male Hal Rubenstein
Packaging Brand identity (manifesto, background & ethos)
The Package Design Book Hardcover – Julius Wiedemann
Web presence.
Scandinavian Design – Charlotte Fiell
Minimum of 3 A3 design boards. Portfolio standard photography outcome.
Briefing Date: Project Duration: 6 weeks
Deadline Date: -