Joe Leadbeater
01 / 03
Lakai T Shirt Contest
OUGD503
Brief 03 - Lakai T Shirt Contest
Final Boards
Brief / Background
Target Audience / Tone of Voice
A brief I’ve found on Instagram. Lakai (a skateboarding brand) posted a competition brief for a t shirt design.
Mainly a younger audience, but males between the ages of 13 and 25. The tone of voice to use isn’t obvious, but mainly informal. The T shirt shouldn’t be rude as the secondary audience could be a child’s parent (if they want their parent to buy them the T shirt).
They instructed that the design can be ‘drawn, colour, digital black & white or collage’. The winner will receive a gift pack of Lakai products, as well as their design printed and sold in mass globally.
Deliverables
Essentially a quick turn around brief, with a prize I found appealing to my own interests.
- A design on a T shirt, posted onto Instagram at 1200 x 1200px, at 72ppi.