Joe Leadbeater
01 / 03
Lakai T Shirt Contest
OUGD503
Brief 03 - Lakai T Shirt Contest
Final Boards
Brief / Background
Target Audience / Tone of Voice
A brief I’ve found on Instagram. Lakai (a skateboarding brand) posted a competition brief for a t shirt design.
Mainly a younger audience, but males between the ages of 13 and 25. The tone of voice to use isn’t obvious, but mainly informal. The T shirt shouldn’t be rude as the secondary audience could be a child’s parent (if they want their parent to buy them the T shirt).
They instructed that the design can be ‘drawn, colour, digital black & white or collage’. The winner will receive a gift pack of Lakai products, as well as their design printed and sold in mass globally.
Deliverables
Essentially a quick turn around brief, with a prize I found appealing to my own interests.
- A design on a T shirt, posted onto Instagram at 1200 x 1200px, at 72ppi.
Joe Leadbeater
02 / 03
T Shirt Designs
OUGD503
Concept / Submission A small slogan was created : ‘shoes that last’; one way in which Lakai set themselves from other skate shoes. They are exteremely durable, proven by the fact that I have owned a pair of Lakai shoes for 2 years, and they are yet to look weathered or worn. The T shirts were designed in black and white, as applying colour could put the judges off. Instead, I explained that any colours can be applied if my design is picked.
Brief 03 - Lakai T Shirt Contest
Final Boards
Joe Leadbeater
03 / 03
T Shirt Designs (2)
OUGD503
Brief 03 - Lakai T Shirt Contest
Final Boards