OUGD602 — PPP - Start of Year Presentation

OUGD602

Joe Leadbeater

01 / 06

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The designer never sleeps.

Joe Leadbeater

OUGD602

01 / 06

— Studio visits; Passport, Colophon Foundry, Here Design & Magpie Studio.

— Intern at Magpie Studio, Shoreditch.

— Type Clinic, Slovenia.

Joe Leadbeater

OUGD602

01 / 06

— Studio visits; Passport, Colophon Foundry.

Here Design & Magpie Studio.

— Intern at Magpie Studio, Shoreditch.

— Type Clinic, Slovenia.

Joe Leadbeater

Colophon Type Foundry, Hackney.

OUGD602

01 / 06

— Type design can be really conceptually open & interesting.

— It's extremely technical, and (at the time) I seemed out of my depth.

Joe Leadbeater

OUGD602

01 / 06

— Studio visits; Passport, Colophon Foundry, Here Design & Magpie Studio.

— Intern at Magpie Studio, Shoreditch.

— Type Clinic, Slovenia.

Joe Leadbeater

OUGD602

01 / 06

— Studio visits; Passport, Colophon Foundry, Here Design & Magpie Studio.

— Intern at Magpie Studio, Shoreditch.

— Type Clinic, Slovenia.

Joe Leadbeater

OUGD602

01 / 06

Magpie Studio, Shoreditch.

— Confirmed I want to be a graphic designer, as I really enjoyed it.

(Placement)

— A small studio is a really welcoming environment to work in.

Joe Leadbeater

OUGD602

01 / 06

— Studio visits; Passport, Colophon Foundry, Here Design & Magpie Studio.

— Intern at Magpie Studio, Shoreditch.

— Type Clinic, Slovenia.

Joe Leadbeater

Type Clinic, Trenta, Slovenia.

(Workshop)

OUGD602

01 / 06

— Travelling abroad alone isn't that scary.

— Slovenia is beautiful, and really cheap.

Joe Leadbeater

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OUGD602

01 / 06

Madison is a soft serif with subtle curves. It’s serifs are influenced by s advertising display type, designed on Madison Avenue, New York City.

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Madison has emphasized serifs, and a lighter weight, allowing great readability & legibility at small sizes.

Type Clinic, Trenta, Slovenia.

(Workshop)

— Type design is a designer's masterpiece.

— It's something I'd like to develop over the year, but not isolate myself to.

Joe Leadbeater

OUGD602

Proje�s

01 / 06

Joe Leadbeater

Madison

OUGD602

01 / 06

— Create a consistent weight across all characters.

— The edition of further characters to allow usage of a wider audience.

— Develop a bold font to compliment the regular counterpart, that can be used for display point sizes.

— Both the regular and bold should be promoted in the form of a type specimen.

Joe Leadbeater

Traveling Collab w.

Jordan Harrison Reader

OUGD602

01 / 06

— Jordan spent 6 weeks of summer traveling around Thailand and Cambodia, collecting a body of images and objects.

— Create a large format publication based on his experiences.

— A typeface composed of ‘book’ and ‘display’ options should be developed to reflect research. (can be a revised version of an existing typeface)

Joe Leadbeater

Airline: Style at 30,000 feet

OUGD602

01 / 06

— Brand an airline that brings back the class and sophistication exuded by airline companies of the 1960’s.

The airline should encourage people to treat air travel as a form of luxury, and something to be dressed up for.

— Mostly mocked up brand collateral.

Joe Leadbeater

OUGD602

01 / 06

Manifesto Joe Leadbeater is a graphic designer interesting in typography and layout.

He wants to explore type design further, and incorporate it more within his work.