Brief 5 - LLCS Final Boards

Joe Leadbeater

01 / 02

LLCS

OUGD503

Brief / Background Louise Leadbeater is a surveyor currently working for DTZ, a surveying firm based in the central of London. After over 30 years of being a surveyor working in the city, she has decided to go freelance, applying her city knowledge in a less formal way.

Louise approached me for some branded stationary; business cards, letterheads & envelopes.

Brief 06 - LLCS

Final Boards

Target Audience / Tone of Voice Louise’s target audience were small, independant business’. She wanted to communicate being female, but she informed me that her audience consists mainly of men. The tone of voice is friendly and informal, but also proffessional.

Deliverables - A logo / brand identity - Business Stationary

Joe Leadbeater

02 / 02

OUGD503

Concept I worked very closely with Louise on this project, with weekly meetings. The logo was inspired by the way in which Louise works: she is constantly inputting data onto spreadsheets, and also works with square space. The logo utilised her initials acting as corners, and measuring space.

The colours chosen were ideal for Louise’s audience. She did not want to seem largely corporate, as this is what separates her service from that of a city - based firm.

Brief 06 - LLCS

Final Boards

Above Louise wanted to keep costs low, so I worked with cheap, white stock. The envelope has been chosen and bought at mass from Color Plan, with stickers printed and placed on the back. This worked out to be much cheaper than custom printed envelopes.