OUGD602: Self Promo - Logotype Development

Joe Leadbeater

OUGD602

Logotype Development

Self Promotion Logotype Development After redrawing the logotype, the outcome is displayed here.

This document will consider how the letterforms are used.

Hello@joelead.com

+4 4 (0)785 4 398957

1

Joe Leadbeater

OUGD602

Logotype Development

Original Shape Below is the original form that was drawn. Although using my full name would communicate well, I feel the ratio of height vs width as a logo would not work on a small scale.

I would prefer to somehow create something more square as a logotype.

Joe Leadbeater

Hello@joelead.com

+4 4 (0)785 4 398957

2

Joe Leadbeater

OUGD602

Logotype Development

Ligatures Ligatures have been experimented with to create something even more unique. They also emphasizes my love of type and attention to detail.

The ligatures designed are also functional, and do not group letterforms too much or distract the eye.

Joe L�db��r

Hello@joelead.com

+4 4 (0)785 4 398957

3

Joe Leadbeater

OUGD602

Logotype Development

Shortened Name In order to create something more square, a shortened logotype has been experimented with.

Although this works better as a logotype, I would not like to be known by a nickname.

Joe Lead

Hello@joelead.com

+4 4 (0)785 4 398957

4

Joe Leadbeater

OUGD602

Logotype Development

Shortened + Ligature Experimenting with the previous idea with the addition of a ligature.

Joe L�d

Hello@joelead.com

+4 4 (0)785 4 398957

5

Joe Leadbeater

OUGD602

Logotype Development

Use of Surname At least by removing the forename instead of abbreviation, I would not be called a nickname.

My surname is also a great conversation started, and unique. For this reason I feel a logotype composed of my surname is the best option.

Leadbeater

Hello@joelead.com

+4 4 (0)785 4 398957

6

Joe Leadbeater

OUGD602

Logotype Development

Use of Surname + Ligatures As mentioned on the previous page, I feel that the use of my surname as a logotype is the best option for various reasons.

I also feel that this option, with the ligatures is really successful as a logotype.

L�db��r

Hello@joelead.com

+4 4 (0)785 4 398957

7

Joe Leadbeater

OUGD602

Logotype Development

Use of Surname - Hyphenated Although the previous logotype will be used, I still feel something more square could be used too.

On many social media sites, the profile image has to be square or circular.

Here I have experimented with using a hyphenated option as a secondary logo. Although the name could be accidentily read as a double barrel surname, the presense of the primary logotype from the previous page would eliminate this idea.

This option would only be used on social media square formats, nothing else.

Lead beater Hello@joelead.com

+4 4 (0)785 4 398957

8

Joe Leadbeater

OUGD602

Surname - Hyphenated + Ligatures In order to remain consistant with the primary logotype, this secondary option will also use ligatures.

Hello@joelead.com

+4 4 (0)785 4 398957

Logotype Development

9

Joe Leadbeater

OUGD602

Finalised Primary Logotype The kerning has been tweaked slightly.

Hello@joelead.com

+4 4 (0)785 4 398957

Logotype Development

10

Joe Leadbeater

OUGD602

Finalised Secondary Logotype The kerning has been tweaked slightly, as well as a thicker hyphen.

Hello@joelead.com

+4 4 (0)785 4 398957

Logotype Development

11

Joe Leadbeater

OUGD602

Logo Spacing / Exclusion Zone As previously mentioned, this secondary logotype will be for square or circular profile images.

The exclusion zone uses the width of the uppercase L for exclusion width, and the height of the r (the x-height) for the exclusion height.

Hello@joelead.com

+4 4 (0)785 4 398957

Logotype Development

12

Joe Leadbeater

Hello@joelead.com

OUGD602

+4 4 (0)785 4 398957

Logotype Development

13

Joe Leadbeater

OUGD602

Logo Spacing / Exclusion Zone This primary logotype will be for rectangular formats, such as business cards, or letterheads.

The exclusion zone uses the width of the uppercase L for exclusion width, and the height of the r (the x-height) for the exclusion height.

Hello@joelead.com

+4 4 (0)785 4 398957

Logotype Development

14

Joe Leadbeater

Hello@joelead.com

OUGD602

+4 4 (0)785 4 398957

Logotype Development

15

Joe Leadbeater

OUGD602

Logotype Development

155mm x 25mm

16

90mm x 55mm

125mm x 20mm

90mm x 15mm

60mm x 35mm

60mm x 10mm

30mm x 5mm

35mm x 20mm

20mm x 3mm 15mm x 10mm Logo Sizing Both the primary and secondary logos have been scaled to consider size vs legibility.

40mm x 10mm

The primary logo is most successful between 60x10mm and 30x5mm. It can also be readable at the smallest of 20x3mm.

The secondary logo is most successful between 35x20mm and 15x10mm, and is still readable at 40x10mm.

Hello@joelead.com

+4 4 (0)785 4 398957