Madison
Regular & Semi-Bold
Madison is a low contrast, serif developed for body copy usage. The rounded serifs and curvatures were inspired by 1960’s advertising display type, particularly those used by agencies based on Madison Avenue, New York City.
Madison Regular and Semi-Bold are both fully supportive of Western European, Eastern European, Central European, South Eastern European, Pinyin & Afrikaans.
Typefaces used in 1960’s advertising had high x-heights, with small ascenders and descenders. This allowed designers to squeeze in large amounts of copy, at a large point size, in a small area. Madison uses the shape and form of these characters, but with a larger contrast in letter form heights, allowing readability at a smaller scale.
Madison also contains a full set of punctuation glyphs, a large set of symbols, and a full set of numerals, numerators, denominators and fractions. Standard Ligatures have been added to increase readability, whilst Discretionary Ligatures have been added simply for artistic flare. Unique glyphs have also that would set it apart from many other typefaces, such as the asterisms, the irony mark & the interrobang.
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NY Dd Ink traps for sharper printing at small scale.
High ascender height for readability at small point sizes.
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