Joe Leadbeater
OUGD503
Brief 01 - Organic
Final Boards
Here you can see the variations I produced for the t shirt design. I intended on producing a vintage logo to comemorate Lakai’s history for the passed 15 years. ‘Shoes We Skate’ is Lakai’s slogan, and many of the above designs incorperate this slogan. I created a small slogan: ‘shoes that last’, as I feel this is one way in which Lakai set themselves from other skate shoes. They are exteremely durable, proven by the fact that I have owned a pair of Lakai shoes for 2 years, and they are yet to look weathered or worn. I have chosen to just design in black and white, as I feel applying colour put the judges off. Instead, I intend on explaining that any colours can be applied if my design is picked.
01 / 07
Brief / Background John Patrick is a New York based high fashion designer, with an up and coming fashion brand: ‘Organic’. He was unhappy with the current branding for the fashion range, and approached ‘The Young Ones’ student competition. Winners recieve a ‘One Show Young Ones Pencil, a similar award to D & AD but without the prize money.
Target Audience / Tone of Voice Due to the prices of John Patrick’s clothing range (averaging between $100 - 300), it’s clear that his clothing range excludes most people. His target audience consists of professionals with a vast disposable income, or the lucky people they associate themselves with. They would also have to be at an age where they could earn enough money to spend, 20+. The tone of voice is formal, elegance, smart & sophisticated. Delieverables - 3 to 5 logos - 3 to 5 pieces of ‘collateral design’ - 3 to 5 pieces of brand identity’.