Joe Leadbeater
Live Brief Organic by John Patrick
OUGD503 Responsive
Vinosapiens Anagrama Vinosapiens is an online wine shop that offers a great variety of organic and traditional wines and spirits. It also offers a variety of wine-tasting courses, trips and consulting for choosing wine for restaurant or personal use.
ORGANIK Ipek Eris Visual identity and logo design for an organic goods company based in Istanbul. The most interesting thing about this project it the use of stock. I also feel the neutral colour scheme is similar to colour schemes John Patrick uses in his fashion line. I intend on researching stock further, to find ‘organic’ stock.
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While Vinosapiens still retains the serious tone, correct for wine and its traditional background, it has a friendly and casual demeanor. I feel this is done through the use of the box packaging. This works perfectly against the formal wine bottles. I also like the use of straw as packaging. This may be influential when considering the postal packaging for John Patrick’s ‘Organic’ clothing line.
Joe Leadbeater
Moomah Spencer Bagley “Moomah is a café and play space that encourages creativity and connection between parents, children, and friends. A place where imagination and wonder reigns. We created a dynamic and whimsical brand language of illustrations that are conceptually related to the applications on which they live.” The choice of stock plays a major part in constructing this brand. This has been consistency throughout almost everything produced. I also like how greyscale imagery creates a contrast against the stock.
Live Brief Organic by John Patrick
OUGD503 Responsive
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Joe Leadbeater
Live Brief Organic by John Patrick
Bruce Leaves Lucrezia Invernizzi Tettoni “I designed a series of embelisgments on Bodoni to be used throughout large branding elements such as signage and posters, with tongue in cheek references to martial arts, asia, and bruce himself throughout the fon’ts embelishments. Old school European charm meets hardcore kung-fu — be healthy and kick ass” A really creative font. I feel that the combination of sharp typography next to flowers seems to work as a contrast. I may explore creating a typeface for John Patrick’s fashion line.
OUGD503 Responsive
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