NYC Research Presentation

Page 1

An Across The Pond Visit


Helvetica Bold is Ubiquitous.



Retro Typography




Visiting MEMO


1. Contacted Leo Porto on Behance.

2. Contacted 15 studios.

3. Conversed with Douglas Riccardi.

4. Visited MEMO.


www.memo-ny.com



Interview

About Memo

- Set up by Douglas (who was born 45 minutes away from New York) in 1992. He had previously worked in Italy after graduating in 1984. - Douglas & Richard work there, plus an occasional intern. - “People always eat�


Interview

Design & Geography

- Normally stick to NYC clients. - “Amerians are very nostalgic. Nastalgic for time shittier than now” - The Dutch - Very Conceptual British - “Insane Amount of Gill Sans” - “Cheeky British Humour - Lots of Drop Shadow - French - Lots of pink / ornamental - Italy - “They’re in their own world”.


Thanks for watching.


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