Brief 08 - Scott Nash - Final Boards

Joe Leadbeater

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Scott Nash

OUGD503

Brief / Background Scott Nash is a 3rd year Fashion student, soon to graduate from Leeds College of Art. He specialises in high end, formal mens wear, strictly in black, white and greyscale. His influences are mainly architectural form.

I met Scott through Andrea in 3rd year (BAGD at LCA), as I was told they needed work for their final year show. Scott needed promotional stationary, as well as a lookbook hangers & labels. He informed me that he was finding someone to help him with a website, which I could also design for.

Brief 08 - Scott Nash

Final Boards

Target Audience / Tone of Voice Scott’s target audience is other fashion designers, his tutors (who mark the project), and potential clients. The tone of voice Scott wanted was something high end, sophisticated, smart and masculine.

Deliverables - A logo, and constructed brand identity.

- Business stationary - (originally) a lookbook, hangers & end of year display.

Joe Leadbeater

02 / 02

OUGD503

Concept / Submission Having already worked with fashion branding, I was confident that I would do a good job working with Scott.

We had regular weekly meet ups, where I would take him through a variety of options for him to choose from.

We had similar interest; monotone and minimal design, so it was easy to keep Scott happy.

The logotype was inspired by the shape of stitching, and a unique grid system was set up and applied over all the business stationary.

Brief 08 - Scott Nash

Final Boards