MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Sentimentality Collab w/
Module Leaders: Amber Smith, Phil McDonald, Andy Lodge & Simon Harrison
Module Credits: 60
Context What is sentimentality? Is it a type of emotion, selfregard, or an overwrought response to a trigger? What factors effect yo it: youth / age, a gene, a gender, a mood, an IQ score? Is sentimentality useless or precious?
emotion,” but Novelist Orhan Pamuk declared it “one of life’s greatest consolations.” In it’s broadest summary, sentimentality can be described as: Exaggerated and self-indulgent feelings of tenderness, sadness, or nostalgia.
American playwright James Baldwin called it the “ostentatious parading of excessive and spurious
Brief Conduct a large body of research, looking into sentimental objects and sentimentality as a whole.
This research will allow you to create a (largely image based) publication, based on your findings.
You should convey the idea of personal experience, using quotes and research from a variety of famous novelists, playwrights, actors etc.
It is hugely important that images used work well as a set, and objects are photographed well.
Suggested Research
Tone of Voice / Target Audience
Primary Research - Quotes, images of objects..
Informative.
Secondary Research - Sentimentality in films, theatre & the arts.
Male & female students and professionals, between the age of 20 and 30. An audience with an interest in photography and literature.
Deliverables / Mandatory Requirements
Reading List
A 50 + page publication, printed and bound.
Spoilt Rotten: The Toxic Cult of Sentimentality - Theodore Dalrymple
Minimum of 3 A3 design boards. Portfolio standard photography outcome.
Sentimental Rules: On the Natural Foundations of Moral Judgment - Shaun Nichols What Is an Emotion?: Classic and Contemporary Readings - Robert C Solomon
Briefing Date: Project Duration: 3 weeks
Deadline Date: -