Joe Leadbeater
OUGD603
Extended Practice
Brief 13 — Something More
Background
Concept
Brands are an opportunity to make our lives better. They can turn the everyday and mundane into the wonderful experiences. They can raise our awareness of things we didn’t care about before. They can change our behavior and inspire us to look at the world differently. Brands shouldn’t exist just to sell us more stuff. They need to do better. They need to care about us and the society we live in.
Open Bar & Book Collectors is the first of it’s kind: The first ever bar with a large collection of literature that can be taken out on loan.
Brief
One place in which people go to in order to relax is a bar or a restaurant. Why can’t the comfort of this retail environment be combined with the accessibility of books?
We want you to rethink the brands of today to make them better. You have been given a specific theme - you need to create a brand for it. Ask how it can be better. How do you feel about your theme. Here’s your opportunity to do something about it. Audience Students & Professionals. Those with a disposable income that they like to spend on socializing.
One major issue with current libraries is the interior aesthetic. They’re composed of cheap wood chairs, white strip lighting and a general, councillike look. You’re expected to be completely silent, with no food or drink, taking people out of their comfort zones.
‘Open’ revolves around neon signage, the playful use of illustration and type that is often traditionally seen in bars. Mandatory Requirements A logo / logotype. Appropriate branded collateral.
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