Brief 12 — The Faculty - Developed Boards

Joe Leadbeater

The Faculty

Logotype Ideas

01 / 07

Joe Leadbeater

The Faculty

Logotype Mocked Up

02 / 07

Joe Leadbeater

The Faculty

The Faculty

Boxed Separate Letters

The Faculty

03 / 07

The Faculty

Joe Leadbeater

The Faculty

The Faculty

Boxing The Entire Logotype

The Faculty

04 / 07

The Faculty

Joe Leadbeater

1

The Faculty

Technical Development

05 / 07

2

3

4

5

6

7

Key 1 — Refined logotype with box.

2 — Developed refined logotype, with connected ‘Th’.

3 — Developed refined logotype, with connected ‘Th’, and shortened F stem.

4 — Developed refined logotype, with connected ‘Th’, shortened F stem and connected ‘ty’.

5 ­— 4 with ‘The’ at 50% opacity.

6/7 — Using the logotype over two lines. This may work better with a box shaped profile image (see below).

The more rectangular the logo, the smaller the text has to appear.

Joe Leadbeater

The Faculty

Boxing The Entire Logotype

06 / 07

1

2

3

4

5

6

7

8

9

Joe Leadbeater

The Faculty

Final Logotype

07 / 07