Joe Leadbeater
The Faculty
Logotype Ideas
01 / 07
Joe Leadbeater
The Faculty
Logotype Mocked Up
02 / 07
Joe Leadbeater
The Faculty
The Faculty
Boxed Separate Letters
The Faculty
03 / 07
The Faculty
Joe Leadbeater
The Faculty
The Faculty
Boxing The Entire Logotype
The Faculty
04 / 07
The Faculty
Joe Leadbeater
1
The Faculty
Technical Development
05 / 07
2
3
4
5
6
7
Key 1 — Refined logotype with box. 2 — Developed refined logotype, with connected ‘Th’. 3 — Developed refined logotype, with connected ‘Th’, and shortened F stem. 4 — Developed refined logotype, with connected ‘Th’, shortened F stem and connected ‘ty’. 5 — 4 with ‘The’ at 50% opacity. 6/7 — Using the logotype over two lines. This may work better with a box shaped profile image (see below).
The more rectangular the logo, the smaller the text has to appear.
Joe Leadbeater
The Faculty
Boxing The Entire Logotype
06 / 07
1
2
3
4
5
6
7
8
9
Joe Leadbeater
The Faculty
Final Logotype
07 / 07