Introduction
01
The Birth Of A Typeface
03
Basic Latin Uppercase, Lowercase & Numerals Punctuation Mathematic Symbols Usage
11 13 15 17
Extended Latin Full Character Set Usage
25 27
Ligatures Full Character Set
29
Unique Characters
33
Page 01
Introduction
Introdu�ion Madison is the first body-copy typeface to be designed by Joe Leadbeater. The face was born in Slovenia at TypeClinic, and brought home to England to be developed into the regular and semi-bold that is available today. Madison is a low contrast, serif developed for body copy usage. The rounded serifs and curvatures were inspired by 1960’s advertising display type, particularly those used by agencies on Madison Avenue, New York City. Typefaces used in 1960’s advertising had high x-heights, with small ascenders and descenders. This allowed designers to squeeze in large amounts of copy, at a large point size, in a small area. Madison uses the shape and form of these characters, but with a larger contrast in letter form heights, allowing readability at a smaller scale. Despite the original inspiration being from a Basic Latin typeface, Madison has added characters, making it available to languages all around the world. Both Regular and Bold are fully supportive of Western European, Eastern European, Central European, South Eastern European, Pinyin & Afrikaans. Madison also contains a full set of punctuation glyphs, a large set of symbols, and a full set of numerals, numerators, denominators and fractions. Standard Ligatures have been added to increase readability, whilst Discretionary Ligatures have been added simply for artistic flare. Unique glyphs have also that would set it apart from many other typefaces, such as the «asterisms» displayed in this text below.
� Specimen Examples Within this specimen, you will notice the use of places and addresses. These are not randomly selected. Each location was found systematically. The centre of Madison Avenue was pin pointed, and each character of Madison Semi-Bold was overlaid at a certain point size, centered around the selected location. Each anchor point from the letter form corresponded to an address on the map,
Introduction
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The Birth of A Typeface As previously mentioned, Madison is Joe Leadbeater’s first body copy typeface. He came across ‘TypeClinic’, a week long workshop in Trenta, Slovenia, which focuses on developing body copy faces that are readable at small scale. The workshop took place over the summer of 2014. Taught by Tomato Košir † and Aljaž Vesel ‡, Joe learned the fundamentals of designing typefaces, as well as using typographic software for the first time. Despite most typefaces originating as a regular, Joe worked created the Semi-Bold first. His progress throughout the design and production of the semi-bold is tracked throughout this next section.
† Tomato is a Slovenian Type Designer, who has been tutoring the workshop since it started in 2010. The workshop was original in the capital of Ljubljana. It was moved to Trenta, a settlement in Western Slovenia known for it’s natural beauty.
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‡ Aljaž was originally a student of Tomato’s, and has recently become a mentor, specializing in software usage.
The Birth of A Typeface
The Birth of A Typeface
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The Birth of A Typeface
The Birth of A Typeface
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The Birth of A Typeface
The Birth of A Typeface
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The Birth of A Typeface
The Birth of A Typeface
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Ba�c Latin Uppercase, Lowercase & Numerals
ABCDEFGHIJ KLMNOPQRS TUVWXYZ MADISON REGULAR: 75PT
ab c d e f g h i j k lmnopqrstu vwxyz 1234567890 Page 11
Basic Latin
ABCDEFGHI JKLMNOPQR STUVWXYZ MADISON SEMI-BOLD: 75PT
abcdefghij klmnopqrst uvwxyz 1234567890 Basic Latin
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Ba�c Latin Punctuation MADISON REGULAR: 75PT
(‘!?‹«»›¿¡’) [£ € ¢ ¤ ¥ $] { © ™ ® } /… - · – : ; — . „\ † “ ” # & *‡ § ^ ` ¦ ´ ¶
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Basic Latin
MADISON SEMI-BOLD: 75PT
(‘!?‹«»›¿¡’) [£ € ¢ ¤ ¥ $] { © ™ ® } /… - · – : ; — .\„ † “ ” # & *‡ § ^ ` ¦ ´ ¶ Basic Latin
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Ba�c Latin Mathematic Symbols
½¾⅛⅜⅝⅞
MADISON REGULAR: 75PT
⁄���������� ⁄ ���������� <+−±÷=≠¬~≈×�� Page 15
Basic Latin
½¾⅛⅜⅝⅞
MADISON SEMI-BOLD :75PT
⁄���������� ⁄ ���������� <+−±÷=≠¬~≈×�� Basic Latin
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Basic Latin
MADISON REGULAR: 30PT
Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to the Madison Avenue Bridge at 138th Street. In doing so, it passes through Midtown, the Upper East Side (including Carnegie Hill), Spanish Harlem, and Harlem. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States. Since the 1920s, the street's name has been metonymous with the American advertising industry.
Ba�c Latin Usage
Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to the Madison Avenue Bridge at 138th Street. In doing so, it passes through Midtown, the Upper East Side (including Carnegie Hill), Spanish Harlem, and Harlem. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States. Since the 1920s, the street's name has been metonymous with the American advertising industry. MADISON REGULAR: 18PT
Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to the Madison Avenue Bridge at 138th Street. In doing so, it passes through Midtown, the Upper East Side (including Carnegie Hill), Spanish Harlem, and Harlem. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States. Since the 1920s, the street's name has been metonymous with the American advertising industry. Madison Avenue was not part of the original New York City street grid established in the Commissioners' Plan of 1811, and was carved between Park Avenue (formerly Fourth) and Fifth Avenue in 1836, due to the effort of lawyer and real estate developer Samuel B. Ruggles who had previously purchased and developed New York's Gramercy Park in 1831, who was in part responsible for the development of Union Square, and who also named Lexington Avenue. MADISON REGULAR: 10PT
MADISON REGULAR: 8PT
MADISON REGULAR: 5PT
Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to the Madison Avenue Bridge at 138th Street. In doing so, it passes through Midtown, the Upper East Side (including Carnegie Hill), Spanish Harlem, and Harlem. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States. Since the 1920s, the street's name has been metonymous with the American advertising industry.
Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to the Madison Avenue Bridge at 138th Street. In doing so, it passes through Midtown, the Upper East Side (including Carnegie Hill), Spanish Harlem, and Harlem. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States. Since the 1920s, the street's name has been metonymous with the American advertising industry.
Madison Avenue was not part of the original New York City street grid established in the Commissioners' Plan of 1811, and was carved between Park Avenue (formerly Fourth) and Fifth Avenue in 1836, due to the effort of lawyer and real estate developer Samuel B. Ruggles who had previously purchased and developed New York's Gramercy Park in 1831, who was in part responsible for the development of Union Square, and who also named Lexington Avenue.
Madison Avenue was not part of the original New York City street grid established in the Commissioners' Plan of 1811, and was carved between Park Avenue (formerly Fourth) and Fifth Avenue in 1836, due to the effort of lawyer and real estate developer Samuel B. Ruggles who had previously purchased and developed New York's Gramercy Park in 1831, who was in part responsible for the development of Union Square, and who also named Lexington Avenue. According to “The Emergence of Advertising in America”, by the year 1861, there were twenty advertising agencies in New York City; and in 1911, the New York City Association of Advertising Agencies was founded, predating the establishment of the American Association of Advertising Agencies by several years. Among various depictions in popular culture, the portion of the advertising industry which centers on Madison Avenue serves as a backdrop for the AMC television drama Mad Men, which focuses on industry activities during the 1960s. In recent decades, many agencies have left Madison Avenue, with some moving further downtown and others moving west.[4] Today, only a few agencies are still located in the old business cluster on Madison Avenue, including StrawberryFrog, TBWA Worldwide and Doyle Dane Bernbach. However, the term is still used to describe the agency business as a whole and large, New York–based agencies in particular. In July 1987, then New York City Mayor Edward Koch proposed banning bicycling on Fifth, Park and Madison Avenues during weekdays, but many bicyclists protested and had the ban overturned.
Basic Latin
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According to ÂŤTh of Advertising in by 1861 there we twenty advertisi in New York City MADISON SEMI-BOLD: 76PT
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Basic Latin
he Emergence n America», ere � lea� ing agencies y.
Basic Latin
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Ba�c Latin Usage
Grandaisy Bakery New York, NY 10023 40.778442, -73.981428 MADISON REGULAR: 50PT
N
Ink traps have been added for sharp edges at a small scale.
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Basic Latin
Ink traps have been added for sharp edges at a small scale.
Jr Repairs New York, NY 10023 40.779902, -73.976684
MADISON SEMI-BOLD: 50PT
Basic Latin
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Ba�c Latin Usage
Pi� a Bagel
Bloomberg Tower
The Rockefeller University
Central Park
Twenty-Four Sycamores Park
Dylan’s Candy Byblos Restaurant A�liated Dermatology Center
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Basic Latin
g
Madison Semi-Bold: 50pt.
The Birth of Latin A Typeface Basic
Page Page 04 24
Extended Latin Full Character Set MADISON REGULAR: 32PT
ĂĀÀÁÂÃÄÅĄǍÆÇĆĊČĎ ĐÈÉÊËĒĖĘĚĞĢĦÌÍÎÏĪĮİǏ IJĶĹĻĽĿŁÑŃŅŇŊÒÓÔÕÖ ŌŐǑØŒŔŖŘŚŞŠȘŢŤȚŦÙ ÚÛÜŪŮŰŲǓǕǗǙǛŴẀẂ ẄÝŶŸỲŹŻŽÞß àąăāáâãäåǎæçċčćďđè éêëēėęěġģħìíîïīįǐıijķĺ ļľŀłðñńņňŋòóôõöōőǒø œŕŗřśşšșţťțŧùúûüūů űųǔǖǘǚǜŵẁẃẅýÿŷỳź żžþ Page 25
Extended Latin
MADISON SEMI-BOLD: 32PT
ĂĀÀÁÂÃÄÅĄǍÆÇĆĊČĎ ĐÈÉÊËĒĖĘĚĞĢĦÌÍÎÏĪĮİǏ IJĶĹĻĽĿŁÑŃŅŇŊÒÓÔÕÖ ŌŐǑØŒŔŖŘŚŞŠȘŢŤȚŦÙ ÚÛÜŪŮŰŲǓǕǗǙǛŴẀẂ ẄÝŶŸỲŹŻŽÞß àąăāáâãäåǎæçċčćďđè éêëēėęěġģħìíîïīįǐıijķ ĺļľŀłðñńņňŋòóôõöōőǒ øœŕŗřśşšșţťțŧùúûüū ůűųǔǖǘǚǜŵẁẃẅýÿŷỳ źżžþ Extended Latin
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Extended Latin Usage
Řīċħăŗď Mőřŕįś Ħůńŧ Mėmōŕįāł
Pŗīmă Đőg Pųēŕťō Ŗǐćø Țǒǖŕįşm ÃŢÐ-Mǒłđ İñšpëćŧīòņ Męţŕōpőĺīŧăŋ Mųśėųm őf Äŕţ
Tramway Plaza
Ċāfé Jõûļ Page 27
Extended Latin
Madison supports: Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Bosnian, Chiga, Congo Swahili, Cornish, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Galician, German, Gusii, Hungarian, Indonesian, Irish, Italian, Kabuverdianu, Kalenjin, Kinyarwanda, Luo, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Manx, Morisyen, North Ndebele, Norwegian Bokm책l, Norwegian Nynorsk, Nyankole, Oromo, Pinyin, Polish, Portuguese, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Sena, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Teso, Vunjo & Zulu.
Madison Semi-Bold: 50pt.
Extended The Birth of ALatin Typeface
Page 04 28 Page
Ligatures Full Character Set MADISON REGULAR: 63PT
�������� � � � � � ������� � � � � � � MADISON SEMI-BOLD: 63PT
�������� � � � � � ������� ������ Page 29
Ligatures
Manha�an Eye, Ear & Thro� Hosp�al MADISON REGULAR: 63PT
Ligatures
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Ro�e was lu�. Manh�tan's �ourist was �ill open, � �osed l�er th� day. MADISON SEMI-BOLD: 52PT
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Ligatures
On the next �re�, she swi�ly bought h� mu�ns, co�ee & a �ant wa�e. MADISON REGULAR: 52PT
Ligatures
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Unique Characters
MADISON REGULAR: 180PT
MADISON SEMI-BOLD: 180PT
��
�� �� Page 33
Unique Characters
Asterism An Asterism is a symbol consisting of three asterisks placed in a triangle. They are used to indicate minor breaks in text, or to separate sub-chapters in a book. (Unicode character U+2042)
Interrobang The interrobang, also known as the interabang, (often represented by ?! or !?), is a nonstandard punctuation mark to combine the functions of the question mark (also called the "interrogative point) and the exclamation mark or exclamation point (known in printers' jargon as the bang). The glyph is a superimposition of these two marks. (Unicode character U+203D)
Irony Mark Written English currently lacks a mark that depicts either irony or sarcasm. The irony mark allows users to do so. (Unicode character U+003F)
Oh, really� MADISON REGULAR: 105PT
Oh, really�
MADISON SEMI-BOLD: 105PT
Unique Characters
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Madison Regular & Semi-Bold designed by Joe Leadbeater. Type specimen also designed by Joe Leadbeater -2014-