OUGD603: Brief 17 — Welsh & Jefferies - Brand Collateral 1

Brief 17 17 — — Welsh Welsh && Jeffries Jefferies Brief

BrandCollateral Collateral11 Brand

Brief 17— Welsh & Jefferies Brand Collateral 1 Now a colour scheme and logos have been decided, it's time to create consisant branded collateral.

Hello@joelead.com Hello@joelead.com

(0)785 398957 +4+4 4 4(0)785 4 4398957

1

Brief 17 17 — — Welsh Welsh && Jeffries Jefferies Brief

BrandCollateral Collateral11 Brand

Business Cards 400 GSM rifle green stock, with gold foiling.

Hello@joelead.com Hello@joelead.com

(0)785 398957 +4+4 4 4(0)785 4 4398957

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Brief 17 — Welsh & Jefferies

Brand Collateral 1

Rejected Options 1­— Front is too 'in your face' for a Taylors. Information on back needs to be typeset better.

4­— Front logo is not a primary logo.

Unbalanced information on the back.

2— Front is more subtle, and information on back needs to be typeset better.

5— Clear and appropriate front, information on the back is also well typeset and balanced. Secondary logo could be larger to appear sharper when foiled?

3— Front of business card works well with circular logotype.

However this is a secondary logo, so should not be on the front of a business card. This logo will be used for other ideas either a long side the primary logo options or for a different use.

6—Similar to previous option, but including the welsh seal.

Although this would be great to use, the detailed involved in the seal is too much at a small scale, especially when the business cards will be gold foiled.

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1

4

2

5

3

6

Brief 17 — Welsh & Jefferies

Brand Collateral 1

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Selected Options Similar to option 5 on previous page, but with an enlarged secondary logo on the back.

Information is displayed in a clear and concise manor, and conveys a subtle luxury aesthetic that is appropriate to a tailors on Savile Row. Both business cards utilise the same layout in order to create consistency within the identity. The only subtle difference is the shift in angle of the secondary logo.

Brief 17 17 — — Welsh Welsh && Jeffries Jefferies Brief

BrandCollateral Collateral11 Brand

Letterheads White stock, between 80 & 150 GSM stock, gold foiled logotype with stamp.

Hello@joelead.com Hello@joelead.com

(0)785 398957 +4+4 4 4(0)785 4 4398957

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Brief 17 — Welsh & Jefferies

Brand Collateral 1

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Rejected Option Simon Thompson 26 Northfield Road London, NW2 4AT

Primary logo on the letterhead is aligned left.

To create consistency, I have created a rule that it should always be centered.

20 Savile Row London, W1S 3PR 020 7734 3062 welshandjefferies.com

As you can see, this option is inconstant with the business cards.

Dearest Simon,

Sam re pe poriossi que nonse preiciis modi ulla quod esto ium laut quos ma periatet eturibusdam qui sam eic tota nimporenis sint. As et perersp edigene mquat. Perspellent. Tem faces ea experovidus id est imusam res molutem velestin con et que porios a quiam nessus quaeped icture licilla ccabo. Olent excessi tetus voles utaturia quidell eceatem que plaborit, culpa dolupti doluptae platem facillabo. Et a sed unt, cuptate mquaten emporem. Ut facepudi dolupitem rerro blaborehene nonseque nos explant mos verum veliqui aspereptae landemodio. Ici dolorec esciassi quidus, atio. Namenditas elis dit quis nus etur?

Nempeles que voluptam, con pro ipienistin exeriatios mo et eos ea et dolupta tibusanimil moluptatem esequuntio. To blaborem estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum accuptati ni as consed quam, quam volumendis estissit prae omnis quis repra delessunt hit qui tem ventior emporrovitae conem vel molorerro cus doluptaque rae. Et autenih icieni ut aut hiciustrume eatus mo doles earchil iquat. Agnatlaborem estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum accuptati ni as consed quam, quam volumendis estissit prae omnis quis repra delessunt hit qui tem ventior emporrovitae conem vel molorerro cus doluptaque rae. Et autenih icieni ut aut hiciustrume eatus mo doles earchil iquat. Aem volupis accatur, omnis re nihillaut poritiam sant.

Di rehenis ercimin ctempost quianto consect iatemped. Ipicabor sin con nos et dolupta nullia atur, quatibusam atur anditatem. Uptatiur rest ut rernat.

Late ne im nemporro omnis sa nonessit mo verchil liaest utectatur aliquos debiscita volut pore nimi, offici odi rest, que eosam estia ipsapid quunt quidunt oreptatem ilit velesciatiis ut ut idest et aliatias ditae sumque si blaborestrum unt magnis voluptaquas velene natur?

Sincerely,

James Cottrell — Director james@welshandjefferies.com

Brief 17 — Welsh & Jefferies

Brand Collateral 1

Selected Option

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Simon Thompson 26 Northfield Road London, NW2 4AT

Primary logotype is centered, creating consistency with business cards, and will work as a rule for other branded collateral.

20 Savile Row London, W1S 3PR 020 7734 3062 welshandjefferies.com

Letterhead is split into 3 to separate information for when the page is folded inside an envelope.

The first section will display the primary logo, the tailor's address and the addressee. The second is for body copy, and the bottom section is for the signature.

It is undecided as to whether the secondary logo will be gold foiled or stamped.

Dearest Simon,

Sam re pe poriossi que nonse preiciis modi ulla quod esto ium laut quos ma periatet eturibusdam qui sam eic tota nimporenis sint. As et perersp edigene mquat. Perspellent. Tem faces ea experovidus id est imusam res molutem velestin con et que porios a quiam nessus quaeped icture licilla ccabo. Olent excessi tetus voles utaturia quidell eceatem que plaborit, culpa dolupti doluptae platem facillabo. Et a sed unt, cuptate mquaten emporem. Ut facepudi dolupitem rerro blaborehene nonseque nos explant mos verum veliqui aspereptae landemodio. Ici dolorec esciassi quidus, atio.

Namenditas elis dit quis nus etur?

Nempeles que voluptam, con pro ipienistin exeriatios mo et eos ea et dolupta tibusanimil moluptatem esequuntio. To blaborem estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum accuptati ni as consed quam, quam volumendis estissit prae omnis quis repra delessunt hit qui tem ventior emporrovitae conem vel molorerro cus doluptaque rae. Et autenih icieni ut aut hiciustrume eatus mo doles earchil iquat. Agnatlaborem estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum accuptati ni as consed quam, quam volumendis estissit prae omnis quis repra delessunt hit qui tem ventior emporrovitae conem vel molorerro cus doluptaque rae. Et autenih icieni ut aut hiciustrume eatus mo doles earchil iquat. Aem volupis accatur, omnis re nihillaut poritiam sant.Di rehenis ercimin ctempost quianto consect iatemped. Ipicabor sin con nos et dolupta nullia atur, quatibusam atur anditatem. Uptatiur rest ut rernat.

Late ne im nemporro omnis sa nonessit mo verchil liaest utectatur aliquos debiscita volut pore nimi, offici odi rest, que eosam estia ipsapid quunt quidunt oreptatem ilit velesciatiis ut ut idest et aliatias ditae sumque si blaborestrum unt magnis voluptaquas velene natur?

Sincerely,

James Cottrell — Director james@welshandjefferies.com

Brief 17 17 — — Welsh Welsh && Jeffries Jefferies Brief

BrandCollateral Collateral11 Brand

Order Form One side is used for taking suit measurements, the other is used for creating invoices.

A4 sheets that use a similar template to the letterhead, but with a horizontal lined grid.

Hello@joelead.com Hello@joelead.com

(0)785 398957 +4+4 4 4(0)785 4 4398957

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Brief 17 — Welsh & Jefferies

Brand Collateral 1

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Rejected Option As you will see in the next two ideas, a horizontal grid was uses on both forms to create a consistant system to fill infomration in with.

Simon Thompson 26 Northfield Road London, NW2 4AT

20 Savile Row London, W1S 3PR 020 7734 3062 welshandjefferies.com

This idea directs the eye vertically, which does not function as well as a horizontal grid for filling information in.

JACKET

VEST

TROUSERS

MATERIAL:

MATERIAL:

MATERIAL:

Buttoning

Dearest Simon, Buttoning

Buttoning

MATERIAL:

re pe poriossi que nonse preiciis modi ulla quod ium laut quos ma periatet O/BSam Pocket O/B esto Pocket eturibusdam qui sam eic tota nimporenis sint. As et perersp edigene mquat. Perspellent. Tem faces ea experovidus id est imusam res molutem velestin con et que porios a quiam nessus quaeped icture licilla ccabo. Olent excessi tetus voles utaturia quidell eceatem que plaborit, culpa dolupti doluptae Side Pockets Side Pockets platem facillabo. Et a sed unt, cuptate mquaten emporem.

Ut facepudi dolupitem rerro blaborehene nonseque nos explant mos verum veliqui aspereptae landemodio. Ici dolorec esciassi quidus, atio.

Namenditas elis dit quis nus etur? mo et eos ea et dolupta tibusanimil CuffNempeles Buttons que voluptam, con pro ipienistin exeriatios Cuff Buttons moluptatem esequuntio. To blaborem estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum accuptati ni as consed quam, quam volumendis estissit prae omnis quis repra delessunt hit qui tem ventior emporrovitae conem vel molorerro cus Slits Slits mo doles earchil iquat. Agnatlaborem doluptaque rae. Et autenih icieni ut aut hiciustrume eatus estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum accuptati ni as consed quam, quam volumendis estissit prae omnis quis repra delessunt hit qui tem ventior Extra emporrovitae conem vel molorerro cus doluptaque Extrarae. Et autenih icieni ut aut hiciustrume eatus mo doles earchil iquat. Aem volupis accatur, omnis re nihillaut poritiam sant.Di rehenis ercimin ctempost quianto consect iatemped. Ipicabor sin con nos et dolupta nullia atur, quatibusam atur anditatem. Uptatiur rest ut rernat.

Late ne im nemporro omnis sa nonessit mo verchil liaest utectatur aliquos debiscita volut pore nimi, offici odi rest, que eosam estia ipsapid quunt quidunt oreptatem ilit velesciatiis ut ut idest et aliatias ditae sumque si blaborestrum unt magnis voluptaquas velene natur?

MATERIAL: MATERIAL:

Inside Back

Inside Back Sincerely,

Inside Back

Pockets

Pockets

Pockets

TKT Pocket

TKT Pocket

TKT Pocket

FCG Pocket

FCG Pocket

FCG Pocket

O/B Pocket

Side Pockets

Cuff Buttons

Slits

Extra

Lining

James Cottrell — Director james@welshandjefferies.com

Lining

Lining

Button Type

Button Type

Button Type

Edges

Edges

Edges

Brief 17 — Welsh & Jefferies

Brand Collateral 1

10

Selected Option The same 31 row grid has been used on both sides of this form. The width of each line is dictated by the line width below each section.

Simon Thompson 26 Northfield Road London, NW2 4AT

20 Savile Row London, W1S 3PR 020 7734 3062 welshandjefferies.com

This rule has also been applied on the following page.

NOTES:

Dearest Simon,

Sam re pe poriossi que nonse preiciis modi ulla quod esto ium laut quos ma periatet eturibusdam qui sam eic tota nimporenis sint. As et perersp edigene mquat. Perspellent. Tem faces ea experovidus id est imusam res molutem velestin con et que porios a quiam nessus quaeped icture licilla ccabo. Olent excessi tetus voles utaturia quidell eceatem que plaborit, culpa dolupti doluptae platem facillabo. Et a sed unt, cuptate mquaten emporem. Ut facepudi dolupitem rerro blaborehene nonseque nos explant mos verum veliqui aspereptae landemodio. Ici dolorec esciassi quidus, atio.

Namenditas elis dit quis nus etur?

Nempeles que voluptam, con pro ipienistin exeriatios mo et eos ea et dolupta tibusanimil moluptatem esequuntio. To blaborem estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum accuptati ni as consed quam, quam volumendis estissit prae omnisCLOTH quis repra delessunt hit qui tem ventior emporrovitae conemNOTES: vel molorerro cus NUMBER: doluptaque rae. Et autenih icieni ut aut hiciustrume eatus mo doles earchil iquat. Agnatlaborem estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum Collar accuptati ni as consed quam, quam volumendis estissit prae omnis quis repra delessunt hit qui tem Button Type ventior emporrovitae conem vel molorerro cus doluptaque rae. Et autenih icieni ut aut hiciustrume eatus mo doles earchil iquat. Aem volupis accatur, omnis re nihillaut poritiam sant.Di rehenis Back quianto consect iatemped. Ipicabor sin con nos et dolupta nullia atur, quatibusam ercimin ctempost atur anditatem. Uptatiur rest ut rernat.

Edges Late ne im nemporro omnis sa nonessit mo verchil liaest utectatur aliquos debiscita volut pore nimi, offici odi rest, que eosam estia ipsapid quunt quidunt oreptatem ilit velesciatiis ut ut idest et Extra aliatias ditae sumque si blaborestrum unt magnis voluptaquas velene natur?

Sincerely,

MATERIAL:

CLOTH NUMBER:

Support

Brace Buttons

Extension

Side Pockets

Pleat Bottom Fly

Hip Pocket

James Cottrell — Director FOB Pocket james@welshandjefferies.com

Extra

NOTES:

Brief 17 — Welsh & Jefferies

Brand Collateral 1

11

Selected Option The 31 row grid used again on the following page.

Simon Thompson 26 Northfield Road London, NW2 4AT

20 Savile Row London, W1S 3PR 020 7734 3062 welshandjefferies.com

NOTES:

Dearest Simon,

Sam re pe poriossi que nonse preiciis modi ulla quod esto ium laut quos ma periatet eturibusdam qui sam eic tota nimporenis sint. As et perersp edigene mquat. Perspellent. Tem faces ea experovidus id est imusam res molutem velestin con et que porios a quiam nessus quaeped icture licilla ccabo. Olent excessi tetus voles utaturia quidell eceatem que plaborit, culpa dolupti doluptae platem facillabo. Et a sed unt, cuptate mquaten emporem. Ut facepudi dolupitem rerro blaborehene nonseque nos explant mos verum veliqui aspereptae landemodio. Ici dolorec esciassi quidus, atio.

Namenditas elis dit quis nus etur?

Nempeles que voluptam, con pro ipienistin exeriatios mo et eos ea et dolupta tibusanimil moluptatem esequuntio. To blaborem estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum accuptati ni as consed quam, quam volumendis estissit prae omnisCLOTH quis repra delessunt hit qui tem ventior emporrovitae conemNOTES: vel molorerro cus NUMBER: doluptaque rae. Et autenih icieni ut aut hiciustrume eatus mo doles earchil iquat. Agnatlaborem estis dellupta quiamus, se et, simo eatium liamus sitia digendae volorestrum el imagnimpe cum Collar accuptati ni as consed quam, quam volumendis estissit prae omnis quis repra delessunt hit qui tem Button Type ventior emporrovitae conem vel molorerro cus doluptaque rae. Et autenih icieni ut aut hiciustrume eatus mo doles earchil iquat. Aem volupis accatur, omnis re nihillaut poritiam sant.Di rehenis Back quianto consect iatemped. Ipicabor sin con nos et dolupta nullia atur, quatibusam ercimin ctempost atur anditatem. Uptatiur rest ut rernat.

Edges Late ne im nemporro omnis sa nonessit mo verchil liaest utectatur aliquos debiscita volut pore nimi, offici odi rest, que eosam estia ipsapid quunt quidunt oreptatem ilit velesciatiis ut ut idest et Extra aliatias ditae sumque si blaborestrum unt magnis voluptaquas velene natur?

Sincerely,

MATERIAL:

CLOTH NUMBER:

Support

Brace Buttons

Extension

Side Pockets

Pleat Bottom Fly

Hip Pocket

James Cottrell — Director FOB Pocket james@welshandjefferies.com

Extra

NOTES:

Brief 17 17 — — Welsh Welsh && Jeffries Jefferies Brief

BrandCollateral Collateral11 Brand

Compliments Slip Compliments slips are informal, and can sometimes substitute for more formal letters of reply.

Hello@joelead.com Hello@joelead.com

(0)785 398957 +4+4 4 4(0)785 4 4398957

12

Brief 17 — Welsh & Jefferies

Selected Option A duplex piece of card, at the typical compliment slip size.

Brand Collateral 1

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Brief 17 17 — — Welsh Welsh && Jeffries Jefferies Brief

BrandCollateral Collateral11 Brand

Clothing Tag Producing just bespoke suits means Welsh & Jefferies never use clothing tags to sell products.

These would simply be used as an extension of the brand for promotion.

Hello@joelead.com Hello@joelead.com

(0)785 398957 +4+4 4 4(0)785 4 4398957

14

Brief 17 — Welsh & Jefferies

Rejected Options Although the first is consistant with the business card, I felt the primary logotype works best on the business card.

Due to the tags being portrait, the logotype will fit too small if placed on the tag using the brand guidelines mentioned with the letterhead.

The second option is far too bold, and does not show the subtlety thats required.

Brand Collateral 1

15

Brief 17 — Welsh & Jefferies

Selected Option After a few meetings at Welsh & Jefferies, they have confirmed that they're a fan of the circular secondary logo. For this reason, the secondary logo has been isolated on the clothing tags, on front and back.

Brand Collateral 1

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