JOLIEMAG N째8 - October 2012
JOLIEBOX.CO.UK
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N째8 October 2012
Dear Joliebox Subscribers, We are so excited to meet you! We are thrilled to join forces with the amazing JolieBox team to bring you the best in beauty. We are dedicated to keeping what you love while also making your experience even better—from introducing you to new beauty and lifestyle products to sharing global trends and building you a bigger and more exciting online shop. We can’t wait to get to know you better! And to help you get to know us, we’ve answered a few short questions. Thank you for welcoming us into the community. Email us at founders@birchbox.com if you want to chat. We couldn’t be more proud to build this company for you with your feedback. xoxo,
Katia & Hayley Birchbox Co-Founders Learn more at Joliebox.co.uk Facebook.com/joliebox Twitter.com/jolieboxuk JOLIEMAG
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CONTENTS 2 EDITOR’S LETTER 4-6 JOLIECRUSH FLEUR FROM FLEURDEFORCE 8-9 JOLIEPLACE THAI SQUARE SPA, LONDON 10-11 JOLIESHOPPING PURITY AT ITS BEST 12-13 JOLIEINTERVIEW KATIA BEAUCHAMP & HAYLEY BARNA, BIRCHBOX CO-FOUNDERS 14-15 JOLIEQUESTION WHAT’S THE BEST BEAUTY PRODUCTS FOR AN EVERYDAY, EFFORTLESS LOOK? 16-17 JOLIELESSON RASPBERRY LIPS 18-19 JOLIETEAM LATEST DISCOVERIES 20-21 THE BEST OF... 22-23 BEHIND THE BRAND ORIGINS
Cover: Fleur from FleurDeForce Make-up: Akgun Manisali using RMK products. Photography: Gregoire Bernardi Editor: Grace Gargini Editorial Assistant: Adrienne Coles Graphics: Massimo Pallone, Victoria Strauss Contact us: grace.gargini@joliebox.com
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JOLIECRUSH
FLEUR FROM FLEURDEFORCE
Fleur from fleurdeforce Within the YouTube community, Fleur de Force is, quite literally, a force. The petite blond blogger started her popular YouTube channel and beauty website in 2009 when she was a student at university. Three years and 34 million views later, Fleur has turned a hobby into a career and inspired a new generation of beauty vloggers. We spoke with her about how she got her start, her best tips for budding bloggers, and her holy grail products.
raged me to set up my own channel. I put up my first-ever video the next day, and the rest is history!
What do you like about blogging? It’s a great way to share your passion with similar-minded people. When I started blogging, I was studying geography at university and none of my friends were into beauty and fashion. Blogs and YouTube videos were a way for me to chat with other fellow beauty addicts!
How did you get into blogging?
What do you do in real life?
I had been watching YouTube beauty videos for a while when I was bored during my second year at uni. I’d always been a beauty lover and really liked the idea of making my own videos but I’d never quite plucked up the courage. I was scared of what my friends and family would say! One day, I showed my mum a review video on YouTube and she loved the whole concept. She encou-
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I’m lucky enough to be able to blog for a living now, which is an absolute dream come true. I love what I do and count my blessings every day. One of my other great loves is travelling and because blogging is so flexible—and the audience is global—it gives me the opportunity and freedom to travel a lot, which is wonderful.
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JOLIECRUSH
FLEUR FROM FLEURDEFORCE
Best advice for newbie bloggers? I think it’s much harder now as there are just so many blogs out there. My biggest piece of advice to anyone wanting to start their own blog or YouTube channel would be to stay consistent (so that people know to expect new content regularly and keep checking back) and to be persistent. You don’t get a whole community of followers overnight. It takes hard work, determination, and most of all...time!
You have over 34 million views on YouTube! How does that feel? Unbelievable. Literally... unbelievable! I find it extremely hard to get my head around to be honest. Sometimes I find that if I think about the numbers literally, it scares me a little, so I try to keep everything in perspective and just keep doing what I’m doing!
Favourite places to shop? I absolutely love having a browse in SpaceNK, but for makeup shopping you just can’t beat Boots. I love the new larger stores where they have both high-end and high street brands. It means you can compare everything in one place (and find more affordable dupes for high-end products!) For online beauty shopping, you can’t beat feelunique.com. For clothing, I love Selfridges, Forever 21 and of course ASOS. I also adore shopping for make-up and clothing when I’m in the States, as it tends to be a lot cheaper over there.
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JOLIECRUSH
FLEUR FROM FLEURDEFORCE
What are your holy grail beauty products?
1 YSL Effet Faux Cils Mascara 2 Shiseido Perfect Refining Foundation 3 Collection 2000 Lasting Perfection Concealer Current beauty obsession?
I’m totally in love with a new lipstick I bought from Chanel a couple of weeks ago. It’s one of their new Rouge Allure lipsticks in ‘Exaltee’—a gorgeous fuchsia colour. I adore it!
What is your best beauty tip? It’s nothing new, but my top tip has to be to drink as much water as you can. Not only does it make your skin look great, but it makes me feel so much healthier!
Beauty wish list?
1 Dior’s Christmas Collection (Nail polishes to
die for!) Chanel’s New Rouge Allure Lipsticks in every colour (This is a wish list, right?!) Hakuhodo Makeup Brushes (I picked up a few at IMATS this year and they are the best brushes I’ve ever used!)
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What’s next? My online shop is gearing up to expand over the next few months, and I’m really excited about that. I’ve also just started a bridal channel and blog with my sister called “Bride De Force” (yes, I’m engaged!). It’s only two months old so we are working really hard on it. It’s a different direction for me, as I’ve always been very focused on beauty, so that’s fun! I’m also working on some exciting projects for next year that I can’t say too much about at the moment...but watch this space!
Best thing about being a blogger? The opportunity to meet new people and make new friends. If you’d told me four years ago that I would have made some amazing friends via the Internet, I simply wouldn’t have believed you! I have so much in common with my blogging friends that when we get together it’s nonstop chat!
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JOLIEOFFERS
JolieMag Offer 20% off the Móa on their website thegreenbalm.com using the code: Jolie20
Móa’s multi-purpose balm is 100% au naturel, with no nasties or chemicals. Crammed with organic yarrow, it soothes and renews dry, irritated skin. It’s just the thing for super sensitive complexions.
Boots Offer Balmi is currently on offer in Boots: 3 for the price of 2!
Balmi’s super cool, functional lip balm is jam-packed with natural goodness and SPF 15 to give lips long-lasting daily care and protection. With amazing flavours and colours, there’s a Balmi for every occasion. Stock up now! Balmi is available in larger Boots stores and online at boots.com.
balmi.co.uk JOLIEMAG
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JOLIEPLACE THAI SQUARE SPA
Thai Square Spa Perfectly placed in the heart of busy Covent Garden, Thai Square Spa is a true sanctuary. The tranquil space is a relaxing, indulgent escape from the London bustle. I was lucky enough to spend a morning at the spa and try their signature Thai Herbal Healer Massage. Beginning with the smiling Buddha statue that greets you upon arrival, you’re instantly surrounded by transporting Thai elements. As I sat and filled out the necessary forms, I sipped on green tea and listened to the light soundtrack of traditional music. Shortly after, Jay, my charming masseuse, appeared and escorted me downstairs where I happily traded my
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heels for a pair of comfy slippers. As soon as I stepped into the changing room and started to swap my clothes for a dressing gown I felt the stresses of the morning’s tube ride dissipate.
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JOLIEPLACE THAI SQUARE SPA
Thai Square Spa 25 Shelton Street London 0207 240 8822 www.thaisquarespa.com
I was then taken to a treatment room where I sat and dipped my feet into a bowl of warm water with fresh petals floating on top. (Gorgeous, I know.) I sipped tea as my feet soaked and after a few minutes Jay dried my skin and rubbed them with aromatic essential oils.
I popped back into my gown and wandered over to the relaxation area, where I cozied into a lounger with a glass of water and a book. Yes, it’s a hard job but someone has to do it! In addition to the Herbal Healer Massage, the spa offers a wide range of treatments, from facials and hair remedies to body wraps and scrubs. Next on my must list: one of their decadent Royal treatments, which are two-hour long rituals that include body cleansing, exfoliating, and massage. Now all I have to do is leave a Thai Square Spa brochure laying around so my other half can clock on that I want that for my birthday.
The treatment began with an application of a warm herbal poultice, a muslin cloth containing herbs and spices. I inhaled the divine scents and sunk further into the massage table as I received a massage with essentials oils and hot stones. The treatment concluded with light stretching (yes, stretching), which perks you up from your slumber. Needless to say, I felt completely refreshed.
Grace Gargini
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JOLIESHOPPING PURITY AT ITS BEST
Purity At Its Best This month’s JolieBox pays tribute to all things pure and natural. We have searched high and low to bring you the best organic, eco-friendly beauty treats that the high street has to offer. 2.POLISH IN SAUCY JACK
BUTTER LONDON
£12
Every girl knows the importance of a staple red nail polish. And this little gem, in the most perfect autumnal hue, has organic benefits too! All Butter LONDON polishes are free of formaldehyde, toulene, and DBP—a technical way of saying they’re completely safe and healthy. Hello guiltfree painting!
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harveynichols.com
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1.PLANTSCRIPTION ANTI-AGING FOUNDATION
ORIGINS Loaded with anti-aging Anogeissus tree bark extract, Origins’ much-anticipated foundation is here to give us the fresh-faced complexion we’re all after. The formula visibly improves the appearance of fine lines and wrinkles, both immediately and over time. Light-diffusing particles help mask pores and conceal imperfections.
£54
Origins.co.uk 3.FACIAL LOTION
KAHINA GIVING BEAUTY This super effective facial moisturiser is packed with organic argan oil and shea butter. The light but potent formula sinks in immediately to leave skin feeling incredibly soft. Kahina sources its ingredients directly from Morocco, where the Berber women have been hand-harvesting argan oil for centuries. When you buy this lotion, 25% of the profits go directly to the Berber women—an excellent reason to give it a try!
beautyworkswest.com
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JOLIESHOPPING
PURITY AT ITS BEST
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5.PURE ABUNDANCE ™ STYLE PREP
This four-piece collection is worth investing in for the outstanding Buffing Brush alone. Designed by one half of Pixiwoo (if you haven’t heard of the YouTube superstars, run to a computer now), Real Techniques makeup brushes are made from 100% cruelty-free synthetic tacklon bristles. Their amazing Buffing Brush blends any base product into your skin, leaving you with a flawless effect. boots.com
From its 100% recyclable packaging to its tight relationship with various charities, Aveda is a big brand with a big heart. The magical formula? Combining the goodness of plants with the power of science. The star of their Pure Abundance line, the Style Prep spray infuses hair with weightless volume that looks natural and stays all day.
AVEDA
REAL TECHNIQUES
aveda.co.uk
6.CARMELLIA & ROSE
GENTLE HYDRATING CLEANSER
PAI We recently discovered Pai through blogger Ruth Crilly, of A Model Recommends. The premium organic skincare brand specialises in pure plant extracts that are irritant-free and ideal for sensitive skin. The genius cleanser is designed to be used two ways: first massage it into skin to gently remove makeup, then use the muslin face cloth to buff away dead skin cells. It leaves behind a smooth, clear complexion.
paiskincare.com
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JOLIEINTERVIEW
KATIA BEAUCHAMP & HAYLEY BARNA
Katia Beauchamp & Hayley Barna The Founders of Birchbox
How was Birchbox created? We were in business school together and were inspired by incredible startups that launched like Gilt Group and Rent the Runway- these companies were reinventing retail and marketing for apparel. We recognized that there were no new concepts when it came to beauty and that beauty had specific needs/pain points when it comes to shopping online—touch, try, smell and experiencing products are essential to discovery. Hayley also had a best friend who was a beauty editor, Mollie, who gave her the newest and best products for her. We realized that all women would love to have a best friend who could cut through the clutter and deliver the best products for them.
What does ‘Birchbox’ mean? It’s ‘ Birch’ as in birch trees; birch trees are beautiful in all seasons, and since we have a physical product we wanted a brand with strong imagery that we could change and re-imagine for different personas of our brand. We also wanted something that was gender neutral because from our earliest days we thought Birchbox could help with discovery in many categories, not just beauty.
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JOLIEINTERVIEW
KATIA BEAUCHAMP & HAYLEY BARNA
What are your top three beauty products of all time?
KATIA
1 Oscar Blandi Dry Shampoo 2 Jouer Luminizing Moisture Tint 3 Boscia MakeUp-BreakUp Cool Cleansing Oil
KATIA
HAYLEY
1 Yves Saint Laurent Touche Éclat 2 Blinc Mascara 3 Jouer Birchbox Pink Gloss—near and dear to my heart since this was our first product collaboration.
Favourite UK brand? H: I love everything about Molton Brown, from their packaging to scents. I was introduced to their products when they were stocked in the bathroom at a resort I stayed at with my family. It still reminds me of vacation and luxury.
HAYLEY
Tell us a little bit about yourself
K: My favourite brand is Cowshed—I discovered their products at the Soho House in New York and love everything about the formulas and packaging.
H: I was born and raised in New York and attended school in Boston. When I’m not working hard at Birchbox to delight our customers, I love to travel and am an avid skier. I enjoy silly jokes and costume dance parties.
Which English woman represents beauty at its best? H: I have a soft spot for brown-haired beauties and I’m a big fan of the actress Rachel Weisz. A Cambridge grad who is married to James Bond? What’s not to love!
K: I am Scorpio from Texas and now— proudly—a well-assimilated New Yorker (thank you, takeout!). I married an inspiring man who I met on the playground when I was 10 years old. My favourite food is dumplings and I still love sitting down to Gossip Girl—I can’t believe it’s the last season!
K: Julie Andrews—I have adored her ever since Mary Poppins and The Sound of Music—she is still gorgeous and so classy.
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JOLIEQUESTION EFFORTLESS BEAUTY
What are the best beauty products for an everyday, effortless look? Tinted Moisturizer LAURA MERCIER ting throughout the day, Laura Mercier’s Foundation Primer is a lightweight invisible gel that keeps make-up looking fresh and in place all day.
Inspired by a recent video from celebrity make-up artist Lisa Eldridge, this month we are focusing on products that are perfect for creating a beautiful, lowmaintenance look for everyday. In her video, “Effortless Beauty—Make-up essentials!,” Eldridge explains the importance of choosing a few products that will give you maximum results. We’ve had a go at this ourselves with the help of the best capsule make-up musts.
Ever since Grazia’s Angelica Hermon mentioned Origins’ Quick, Hide! Long-Wearing Concealer in our August magazine, we’ve been hooked! It blends easily and has that magic ability to give us high coverage without being cakey at all. Controversial statement: it’s like the Collection 2000 Concealer—only better.
Laura Mercier Tinted Moisturizer. Every make-up bag should include this cult product. It evens out skin tone with buildable coverage that remains naturallooking all day. The illuminizing version is great for adding a natural and youthful glow to the skin. Apply with fingers and blend into the skin, or you can use a buffing brush for a more flawless finish. With SPF 20, it ensures you can leave the house safe in the knowledge that your skin is properly protected. If you have problems with your base migra-
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ScandalEyes Eyeliner RIMMEL
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JOLIEQUESTION EFFORTLESS BEAUTY
They’re Real! Mascara BENEFIT
Quick, Hide! Long-wearing concealer ORIGINS
Pot Rouge for Lips and Cheeks BOBBI BROWN multi-use products. Cheek and lip tints are perfect for creating a simple, pulled together look. Bobbi Brown’s Pot Rouge for Lips and Cheeks in Powder Pink is moisturising enough for lips while adding a healthy flush of colour to the cheeks. Dab onto cheeks and blend with fingers using the handy mirror provided in the lid, cutting out the need for brushes and extra mirrors.
Most of us don’t have time to be faffing around with eye shadows in the morning, which is where something like Rimmel’s new ScandalEyes Waterproof Kohl Kajal Eyeliner comes in. Use the taupe shade to add dimension and colour to eyes without the drama of dark eyeliner. These pencils glide on easily and have great staying power—a must for an all-day make-up look! Simply line the upper eyelid and then blend out with a brush or fingers for a flattering haze.
If you’re a natural kind of gal, try Jason Organics Lips Bee Healthier Lip Balm which is packed with shea butter, aloe vera gel, and vitamin E to give parched lips a layer of hydration.
Follow with lashings of mascara. At the minute, we are loving Benefit’s they’re Real Mascara. It lengthens, volumizes, and holds a curl all day—we’re sold.
There you go: a capsule make-up collection!
To make the most of your capsule collection, it’s a good idea to lean towards
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JOLIELESSON BERRY LIPS
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JOLIELESSON BERRY LIPS
Chic and sophisticated, maroon is the new red. Patrick Lorentz, the make-up artist for Estée Lauder France, shows us how to recreate this on-trend look.
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Use a thin lip brush and apply a very light layer of sheer gloss or balm to make sure the lips are moisturised and prepared for the colour to follow (you can run a cotton bud over the lips after to remove any dead skin).
Add the lipstick with a brush, starting from the outside in. Work the product into the lips to create a stain.
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Line your lips with a pencil that matches the lipstick shade to keep things precise.
For a more intense colour, apply another coat after blotting the first layer with a tissue—this will keep the lipstick in place for longer.
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JOLIETEAM
LATEST DISCOVERIES
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From a skin-saving natural oil to a dreamy natural perfume, these are the JolieTeam’s picks for this month’s must-try products.
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Grace, JolieMag Editor
3. PEARL ENZYME EXFOLIATING MASK
SJÄL With a celebrity following including the likes of Helena Christensen and Angelina Jolie, Själ has burst into my skincare radar and boy, is my skin pleased! This luxurious mask contains pearl extracts to brighten while the active enzymes work to gently exfoliate, leaving clear and luminous looking skin. After my first use, I saw immediate results. My skin felt so smooth, the whole office had to have a feel—we couldn’t believe it!
1. ULTIMATE BB CREAM
IROISIE This the best beauty balm I have tried to date. With SPF 25 and organic antioxidant ingredients like beta-maritima and tomato seed oil, this blemish balm does exactly what it says on the tin: nourishes skin and evens out tone at the same time. The formula blends into the skin brilliantly leaving a dewy, natural looking glow. A little goes a long way and it can be built up to a surprisingly high level of coverage.
Veronica, Brand Team
2. LIPSTICK IN CORAL BLISS
4.ARGAN OIL
KAHINA, GIVING BEAUTY
MAC
This has come highly recommended by a makeup artist, Jessa Blades—it’s her staple skincare product. I didn’t know that it was available in the UK until I came across it on BeautyWorksWest and now I know what all the fuss is about—since using it my skin is less oily and more dewy.
A MAC lipstick. Nothing new or groundbreaking there then. But I am loving the classic cremesheen formula in this gorgeous coral shade. The pigmentation is perfect: the colour comes through but it’s still sheer enough to be wearable for everyday—and lately it has been every day!
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Prescillia, Brand Team
5. MEDITERRANEAN FIG SOLID PERFUME
PACIFICA
Ever since reading No More Dirty Looks, I have been looking for a great natural fragrance to escape the countless synthetic chemicals in conventional perfume. Many natural perfumes can smell too serious and herby but Pacifica creates beautiful scents that have become my staples. My favourite so far is the Mediterranean Fig, though the Tahitian Gardenia has greater staying power.
7. RASPBERRY LIP BALM
6. ASSEMBLAGE BATH & SHOWER GIFT SET
Since I started using this product, I haven’t needed to follow up with my usual body butter since the rich formula leaves my skin hydrated and smooth all day. It’s a bargain, too!
BALMI I really love this product! The vitamin E and shea butter is super moisturising and has saved my chapped lips as the colder weather draws in. Raspberry is my favourite flavour, and the packaging is so cute! I have attached it to my make-up bag for easy access at all times.
8. DEEPLY NOURISHING BODY WASH
DOVE
BODHI
I was first introduced to Bodhi last year when their lovely founder, Elijah Choo, sent me over this set- I fell in love! Hands down the.best.shower.gel.ever. It’s 100% natural with lots of skin-loving ingredients, including plenty of coconut oil. It makes your bathroom smell like an aromatherapy shop. The Ylang-Ylang Incensa is my favourite because it brings happy memories of when I first lived with my boyfriend (now-husband).
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9. BB CREAM, MIRACLE SKIN PERFECTOR
GARNIER
After all the hype around this product, I thought it was about time to give it a try. I can happily say that it’s now my go-to in the mornings. It’s really moisturising and comfortable on the skin and leaves a lovely radiant finish.
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THE BEST OF...
The Best Of... If you’re going to splurge out on one beauty item this month, make sure to choose carefully. We’ve done the hard work for you, narrowing the field to only the top products for hair, eyes, and lips. SKIN LIQUID GOLD WITH GLYCOLIC ACID
ALPHA-H This appropriately named serum has a cult following of editors and beauty bloggers. And after trying it ourselves, we’re obsessed as well! We used it every other night for a week and saw noticeable results. Our skin appeared plumper and softer, with clearer general tone. It’s a true miracle worker for dull, congested skin.
Beautybay.com
HAIR SURF SPRAY
BUMBLE AND BUMBLE Many brands have tried to recreate this salt-infused styling spray, but none have surpassed the original. Spray generously into your roots and then and blow dry upside down to get that matte, textured, Kate Mossinspired look.
Bumbleandbumble.co.uk BODY MOROCCAN ROSE RANGE
REN The Moroccan Rose Otto collection is a luxurious selection of beautifully fragranced products that use the latest high-tech actives while also being free of synthetic ingredients. Winner of InStyle’s Best Body Wash for nine years running, the Moroccan Rose Otto Body Wash has the most wonderful scent and is dangerously pleasurable to use.
Renskincare.com
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THE BEST OF...
LIPS
EYES MASCARA VOLUME EFFECT FAY CILS & DESSIN DU REGARD WATERPROOF EYE PENCIL
YSL A match made in YSL heaven. The mascara separates lashes, defining and volumising them for an intense and glamorous effect—this is not one for the fainthearted! The pencils are super soft and precise. They’re easy to blend when you first apply them, but as soon as they set they’ll stay put all day.
Selfridges.com JUST SKIN TINTED MOISTURISER
DIOR ADDICT LIPSTICK
DIOR These sheer lipsticks are the perfect way to play around with colour. They contain 25% less wax than normal lipsticks and instead have a gel ingredient that gives lips a creamy, moisturised sheen. Our favorite shade is Collection—the bright and juicy raspberry shade is both sophisticated and fun.
Johnlewis.com
BASE
CHANTECAILLE
This product deserves the hype. More coverage than a regular tinted moisturiser— yet still incredibly lightweight— it melts into the skin leaving a naturally glowing complexion.
uk.spacenk.com
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BEHIND THE BRAND ORIGINS
Origins: when nature meets science. Origins’ mission is to create high-performance skincare that is powered by nature and proven by science. It’s this dynamic that has made Origins such a popular brand—they use pure ingredients to deliver real results. Launched in the United States in 1990, Origins has been committed since the beginning to producing products free of parabens or animal ingredients. They quickly established themselves as skincare specialists, and gained a loyal following.
to brighten and depuff, a fast-absorbing formula that is packed with vitamin B, caffeine, and cucumber. It immediately calms, de-puffs, and brightens the under eye area to make you appear well-rested. Origins’ face masks are favorites within the beauty community, especially the Drink Up™ Intensive Overnight mask. It’s perfect for those in need of some serious hydration. If you have congested skin, try their The Clear Improvement™, which uses charcoal and white China clay to draw out deep impurities from beneath the surface. Before applying any mask, remember to prep the skin with a hot, damp towel, which will open the pores.
We’ve been fans for years, ever since we stumbled across Origins’ bestselling A Perfect World Cleanser. To help you become acquainted with the brand, we’ve narrowed their catalogue down to a few must-know favourites. If you’re like us, you need more than a latte to look awake in the morning. Enter GinZing™ Refreshing eye cream
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BEHIND THE BRAND ORIGINS
Learn more about Origins at origins.co.uk
Recently, there have been exciting developments at Origins HQ. They have relaunched their make-up line with a new philosophy. Instead of keeping their make-up products separate from their skincare products, Origins has combined them. For example, the Plantscription Anti-aging line includes a velvety foundation (see this month’s JolieShopping guide) as well as a fantastic concealer. The Anti-aging Concealer has a light, creamy consistency and not only corrects the under eye darkness but also works to prevent wrinkles and fine lines. The GinZing line also features covetable make-up products, starting with the GinZing Brightening mascara, which has an oversized wand that lift and lengthen lashes. We’re also smitten with the GinZing™ Brightening cream eye shadows, which didn’t smudge after an entire eight hours. Sugar Peach is a universally flattering shade.
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