Mireia Belmonte gets to know Joma

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Joma opens its 19th store in Spain

The sports brand continues to expand its network of stores in our country, in parallel to its international expansion.

The city of Valencia, and specifically the Bonaire Shopping Center, has been home to the 19th Joma store in Spain for a few days now, and plans to open five more before the end of the year. This commercial space is the latest opening of a Joma store as part of the 2021 plan, which has already opened six stores so far this year. In the new Bonaire space of more than 400m2, customers will be able to find the entire brand’s textile, footwear, and accessories collections, focusing on retail lines such as running, fitness, tennis, padel, and lifestyle. In addition, it will be a reference space connected to the brand’s ecommerce. In recent months, Joma has intensified its commitment to retail by giving a new push to the opening of new commercial spaces in Spain, as well as to retail product lines. This way, the brand is gaining positions in individual sports and is the absolute leader in team sports. Outside of Spain, new stores are also opening in Europe and Asia, such as the new flag store in Romania in the city of Constanta, in Kyrgyzstan, Nepal, Libya and Portugal.

Mireia Belmonte gets to know Joma

The Olympic swimmer and winner of 4 medals in the Olympic Games visited Joma. Recently the brand and Mireia Belmonte have reached an agreement to promote the sports and casual lines. This way Belmonte and Joma begin a long-term relationship based on the values of effort, sacrifice, and perseverance that both share and that will soon bring news. Mireia was able to learn first-hand about the history of Joma, its logistics center and assessed the new textile and footwear lines focused on lifestyle, of which she will be an ambassador for.