Zara chooses Joma as the brand for its technical footwear

The Spanish brands entered into a collaboration whereby the Supercross, Fenix and Storm Vipper technical shoes are part of the new “Athleticz” line.

Zara launched “Athleticz”: the new line specialized in fitness that the Spanish company has begun to market a few days ago, both online and in a selection of Zara stores located in different parts of the world. For its technical footwear, it has clearly selected the Joma brand, which has developed exclusive designs for its Supercross, Fenix and Storm Viper III running shoes, maintaining all the qualities that have made Joma grow in the high-end running segment. All “Athleticz” apparel is designed for a male audience. Therefore, the three models of shoes have a male form and are adapted to the characteristics of the male footprint. “Athleticz” is an exclusive line that can only be found in some exclusive stores in Paris, Milan, Dubai, Manchester, Leidschendam-Voorburg in the Netherlands and in Spain, where the line has begun to be distributed from Zara stores in Paseo de Gracia 16 (Barcelona), Castellana 79 (Madrid) and the Marineda City shopping center (La Coruña). In addition to the online channels at an international level.

Storm Viper III, Supercross and Fenix: reactivity, stability and comfort for any athlete.

Storm Viper III is Joma’s most reactive shoe thanks to the REACTIVEBALL technology developed in a material with great cushioning capacity and energy return. After an initial shock absorption, the shoe recovers its original shape with little deformation thanks to the construction of expanded particles that provide excellent energy return. Maximum energy return by absorbing the kinetic energy of running and returning it to the athlete. In the Supercross model, this technology is combined in the FULL DUAL PULSOR system to provide greater safety for athletes with a greater body weight. For stability, all three shoes use STABILIS SYSTEM. The new application in Storm Viper III is made with a piece of greater stiffness injected in the heel that contains the movement of the foot upon entry providing greater stability to the footstep. For the Supercross and Fenix, a rigid piece is applied in the forefoot. In the initial steps the runner will feel the comfort of a renewed upper part with more flexibility and more VTS breathability and reinforcement in the toe; the fastening of the tongue with two elastic bands that keep it in place during the race; and the reduction of the rubber in the sole that has been limited to the areas where there is real contact with the ground, reducing the weight of this part, which maintains the application of the DURABILITY technology of low abrasion to extend the life of the shoe.

The three shoe models are focused on runners with a pace above four minutes, in training sessions of 4 to 6 days and middle and long distance competitions.

- Olympic Games Spain cheered on Carreño’s bronze

The ‘JomaPlayer’ defeated Novak Djokovic in the match for the third and fourth place at Tokyo2020. The match went to the third set and it was there where Carreño dominated the match. 6-3 in favor of the player from Gijón in the last set to put the finishing touch to an excellent competition by Carreño. The ‘JomaPlayer’ finished with a 6-4 7-6 6-3 score winning the bronze medal for Spain.

The Russian handball team wins the silver medal

The ‘JomaTeam’ won the silver medal in women’s handball at the Tokyo 2020 Olympic Games. In 2020, the Russian handball federation signed an agreement where Joma provides its uniforms. Its 16 players had an excellent Olympic championship that earned them a silver medal that tasted like gold.

Joma wins 47 medals in Tokyo2020

The Tokyo2020 Olympic Games meant a huge amount of exposure for Joma in terms of visibility and this is partly due to the 46 times that the brand’s technical apparel has been associated with medals.

The Olympic JomaTeam won a total of 47 medals, including 5 gold, 17 silver and 25 bronze. This is the result of the sum of the medals of the Spanish Olympic Committee, the Portuguese, the Armenian... and Joma managed to provide equipment for 13 committees, 11 federations, and 9 individual athletes.

The photograph of the Moroccan gold medal in the 3,000-meter steeplechase went around the world. Bakkali, sporting the Joma T-shirt of the Moroccan Athletics Federation, managed to break Kenya’s streak of nine Olympic titles. If all these results were included in the official Tokyo2020 rankings, Joma would be ranked 17th out of the 204 participating committees.

- Tennis Joma continues its strong commitment in Latin America

Haddad Maia is the reference JomaPlayer in women’s tennis in Brazil, holding the number 1 ranking in her country and is one of the tennis players with the best progression in the WTA so far this season. She reached as high as No. 58 in 2017 and has won eight singles and seven doubles titles on the ITF tour so far. Thiago Monteiro, born in Fortaleza, became one of the stars of Brazilian tennis by managing to climb 381 places in the ATP rankings in just one season to reach the world top 100. Hugo Dellien is a Bolivian professional tennis player. He is considered one of the most promising Bolivian tennis players of this era. He managed to reach the No. 2 in the ITF Junior Ranking, and today he continues to fight for a place among the best tennis players in the world. In Argentina, Joma counts on Juan Ignacio Londero. The JomaPlayer reached the No. 50 singles ranking last season. He won his first ATP title in February 2019 by winning the ATP 250 in Cordoba.

In the JomaTeams category, we have the Costa Rican Tennis Federation and the Bolivian Tennis Federation (FBT). The Joma brand is their official technical sponsor for all of their competitions.

Dani Mérida gets his first professional victory one month after his 17th birthday

After an outstanding week, Dani Mérida becomes the first player in the 2004 World to win an ITF pro tournament.

JomaPlayer Dani Mérida wins his first professional title in Madrid, beating D.A. Barreto, a tennis player from Juan Carlos Ferrero’s academy, in the final. Dani started the year winning the first tournament of the world junior circuit played at the Rafa Nadal academy and finishes the year winning this important title before enjoying the Davis Cup as an official sparring partner of the players who will compete in the national team in the 2021 Davis Cup.

JOMA is present at the Davis Cup

Joma is present in the most prestigious international tennis competition in the world. Four of the five players of the Spanish Armada are JomaPlayers: Pablo Carreño, Marcel Granollers, Albert Ramos and Pedro Martínez - Portero who, together with Feliciano López, formed a team to defend the Davis Cup. The participation of a very young JomaPlayer, Dani Mérida, was added to the team, who accompanied the Spanish armada in their preparation and concentration prior to the tournament held in Madrid from November 25th to Sunday, December 5th. The Italian tennis team will be fully equipped by Joma, the brand is the official technical sponsor of the Italian Tennis Federation. The transalpine team made its debut in the city of Turin against the United States and Colombia. They advanced to the next round, but were eliminated in the quarterfinals by Croatia. Colombian Dani Galán is also a JomaPlayer and played in the group stage against the transalpine team.

3 JomaPlayers at the Masters Cup

Ivan Dodig, Paul Polasek and Marcel Granollers are among the best players in the tennis world. The ATP Masters Cup took place in Torino under the name of Nitto APT Finals. Dodig and Polasek paired up and in the first match facing Granollers, who, together with Zeballos, came from behind in a game that lasted more than two hours. The GranollersZeballos pair reached the semifinal where they lost to Frenchmen Herbert and Mahut.