Joma pays tribute to Pablo Carreño

- Company Joma pays tribute to Pablo Carreño

Joma’s headquarters gathered up to pay tribute to the bronze medalist in Tokyo 2020.

Monday, September 13th was a very special day for Pablo Carreño and for everyone at Joma. The sports company has accompanied the Spanish tennis player since his beginnings more than ten years ago and wanted, together with its employees at the headquarters, to welcome the tennis player in Portillo de Toledo. More than three minutes of applause and a procession in recognition of his bronze medal won at the Tokyo 2020 Olympic Games. In addition, the equipment with which the Asturian tennis player won the medal is already part of the brand’s museum along with other great milestones of Spanish sport such as the Olympic gold medal shoes of Fermín Cacho or the t-shirt of the Europa League champions, Villarreal CF and Sevilla FC.

Joma and Pablo maintain an excellent relationship as a result of the collaboration and mutual support they have developed since they joined paths when the tennis player had not yet entered the professional circuit. For this reason, Pablo’s success is very special for the Spanish company.

Joma is the most trusted Spanish sports brand by consumers

Consumer trust in brands is a powerful tool for differentiation with respect to the competition and becomes a way to build customer loyalty and attract new customers who value the honesty and clarity of the company behind each brand. In addition, trust is one of the main drivers of a brand’s future growth. The “Trusted Brands of the Year 2021” report by the consultancy firm Itrus Consumer Brands gathers the opinion of more than 15,000 users from different sectors in six countries to award a seal of recognition. In this edition, Joma is the only one in the sports manufacturer sector. The trust that Joma generates in its consumers is an indicator of the level of reputation that the brand has achieved in recent years and the image it projects abroad. This recognition is based on the quality of the products perceived by the consumer and on the endorsement of sponsorships such as Spanish athletics, indoor football, rugby and handball teams; football teams such as Villarreal (champion of the last Europa League edition) or BC Atalanta; personal sponsorships such as tennis player Pablo Carreño (bronze medal at the Tokyo Olympic Games), Juani Mieres or Teresa Navarro in padel, or swimmer Mireia Belmonte; the Olympic Committees of Spain or Portugal, among a total of twelve other committees.

Spain’s RFEA and Joma send solidarity clothing to La Palma

Faced with the situation experienced by the residents of La Palma, the RFEA and JOMA have joined forces to make a donation to #SpainAthletics, clothing that can be useful for all those who suffered irreparable losses. One of the needs expressed by local entities working in the area is clothing, garments that both JOMA and the RFEA sent to the island.

The RFEA and JOMA express their support and solidarity with all the people of La Palma, in the difficult situation experienced after the eruption of the Cumbre Vieja volcano on September 19th.

The official collection of the Spanish Olympic Committee Tokyo 2020 completely sells out

The sellout of ecommerce channels, brand stores and multi-brand customers exceeded the figures of the collection for the 2016 Olympic Games. The official collection of the Spanish Olympic Committee for the Tokyo 2020 Olympic Games held in July 2021 after its postponement was again a sales success as its predecessor four years earlier. The podium line and the main villa apparel were the products with the best consumer acceptance. The type of timely sales was closely linked to the days exposed of the Spanish Olympians during the Games, thanks to the important audience of the competitions and the coverage of the rest of the media.