We are handball

- Handball -

Joma will be present at the European Men’s Handball Championship

The European Men’s Handball Championship will be held in Hungary and Slovakia between January 13th and 30th, 2022. Joma will be in charge of providing the uniforms for the national teams of Spain, Croatia, Slovenia, Poland, Russia, Ukraine and Belarus. The warriors, reigning champions, will seek to defend their title they won in the last 2020 edition.

Women’s Handball World Cup breathes Joma

We are handball

From December 1st to 19th, the Women’s Handball World Championship will be held in Spain and Joma will be present in the uniforms of the teams of Spain, Croatia, Russia, Slovenia and Poland. 4 of the 32 teams that will look to become world champions. The warriors will play at home. The Real Spanish Federation of Handball welcomes this appointment in four venues in the east of Spain: Castellón, Granollers, Liria and Torrevieja will be hosting this event. At the end of December, we will know who takes the World Cup home.

Joma represents 11 national teams in the Women’s World Cup and the Men’s European Handball Championship. Also collaborating in the organization of the Women’s World Cup, which is held in Spain. It has recently launched a video showing all the muscle of the brand in this Olympic sport. In the video we can hear a series of words in handball slang: “defend even the passive ones”, “ swap”, “second wave”, “fly thread”, “second wave”... easily recognized by those who are involved in this sport.

- Marketing Carlos Baute and the Warriors star in the official song of the Women’s 2021 Handball World Cup

The Venezuelan artist is the composer of ‘LaLaGol’, the official song of the 2021 Women’s Handball World Championship and whose video clip features the Warriors.

The official song of the World Championship features internationally renowned singer and composer Carlos Baute. With an extensive professional career behind him, the artist has composed and performed ‘LaLaGol’, the tune that will give rhythm to a historic tournament for women’s sports. Taking place from December 1st to 19th in Torrevieja, Granollers, Llíria and Castelló. The JomaTeam lived an unprecedented experience during the filming, dancing and singing with one of the most influential singers of the music scene in recent years. The good relationship forged between Carlos Baute and the Royal Spanish Handball Federation, with president Francisco Blázquez at the helm, has made the creation of ‘Lala gol’ possible becoming the artist’s latest hit, whose lyrics he composed and adapted for the occasion, getting involved in every last detail and showing his respect and involvement for women’s handball and the Spanish National Team.

T-shirt signing for fans

Joma launches an international campaign in five countries where fans from Russia, Poland, Slovenia, Spain and Croatia can get their jerseys signed by their national team. For the occasion of the Women’s Handball World Cup, Joma brings its uniforms closer to the true followers of this sport. For the whole month of December, it will be possible to get the signed JomaTeam jersey through the www.jomasport.com website.

Choose your fighter

Joma launches an international campaign on social media to show its strength in women’s handball World Cup. Asking its fans around the world to “choose their warriors” to support throughout the championship. To do so, it has published visuals of the five “JomaTeams” that are playing in this World Cup: Spain, Croatia, Poland, Slovenia and Russia.

Joma renews its presence in Malaga

Expanding our followers in Mexico

Joma and thousands of fans in Mexico have something in common: their passion for Cruz Azul. For this reason, the brand wanted to raffle tickets among La Máquina fans. The event took place on Joma’s website and was distributed through Joma Sport and Cruz Azul’s social media accounts. The publications reached more than 350,000 people organically. In addition, we managed to expand our database in the American country and thus gaining new fans for the brand. Taking advantage of the brand’s sponsorship with Unicaja Baloncesto. Joma raffled four tickets for one of the most exciting games of Spain’s basketball Endesa League. Fans on social networks of @jomasport had the opportunity to watch the Unicaja Baloncesto – Barça game, which ended up in a 73 - 75 for the Catalans. In addition to this activation, Joma has renewed the image of the club’s stores in the Andalusian city. Giving the “Perita Edition” new t-shirt, a creative and prominent look, a t-shirt where we find three characteristic elements of the Costa del Sol: fishing, the biznaga local plant and the espetos, traditional grilled sardines.

Celebrating the Day of the Dead in Mexico

Joma continues to get closer to the Mexican public, proof of this was the creation of a new theme for the Day of the Dead. Mexico has this date marked on the calendar to pay their respect to the dead in a joyful way. The brand, in tune with them, adapted the aesthetics of its communication channels in the country for the occasion of this celebration.

Craze in social networks for Carreño

Joma wanted to share the bronze medal of tennis player Pablo Carreño with its fans on social networks and for this occasion, Joma created several actions on Twitter, Facebook and Instagram for each match that the “JomaPlayer” played. The encouragement traveled through the internet all the way to Tokyo, and with each victory from the Gijón player, and with each right answer from Joma fans in social networks, an Olympic prize was eventually awarded. Joma even raffled the signed shirt with which Carreño won the bronze for the Spanish delegation among all those who correctly answered the following question: how many years has Carreño been linked to Joma? The tennis player himself gave the answer on his social media accounts. He has been on the courts with Joma for 11 years. More than 100,000 impressions organically support the craze for the “JomaPlayer”.

García Bragado receives tribute from the sports world

The athlete who has competed in the most amount of Olympic Games in history received the tribute of institutions, sponsors and family members in recognition of an unparalleled professional career. When Jesús Ángel García Bragado completed the 50km walk at the Tokyo Olympic Games, he closed his professional career and his eighth participation in the Olympics becoming an Olympic legend, as no athlete in the history of sport can boast of having reached that figure. Going down in history deserved a recognition that took place at the headquarters of the Spanish Olympic Committee, where sports institutions such as the Royal Spanish Athletics Federation and the COE itself participated in, Joma, the athlete’s sponsoring brand, family, like his wife Montse or friends who have influenced his career and other athletes like Ruth Beitia.

In this surprise tribute, Chuso, very excited, collected the fruits of his 40-year or more career span. He made his debut in the Games in Barcelona 92 and since then he has not missed a single one: Atlanta, Sydney, Athens, Beijing, London, Rio de Janeiro, and finally Tokyo. Sports brand Joma has been the main promoter of this tribute. García-Bragado and Joma have been united at various stages during the Spanish walker’s career, in fact, his shoes are part of the brand’s museum along with those of other sports historians such as footballer Alfonso Pérez. Chuso ran the last race of his professional career in Joma’s R.5000 shoes.