4 minute read
Rome Marathon fills the streets of the eternal city
from 10 MAGAZINE 2021 EN
by JOMA SPORT
- Track and Field -
Rome Marathon fills the streets of the eternal city
The Rome Marathon was held on Sunday 19th with more than 20,000 runners running through the historic streets of the eternal city. Before the event, the runner’s fair was held at the Nando Martinelli State where all runners went to pick up their race bibs and start their experience in this race. At the fair, Joma set up a commercial stand of 160 square meters where the complete collection of running shoes and apparel, the Storm Viper Rome Marathon shoe, as well as the official product line of the race, were exhibited.
Madrid completes the 183 km challenge
In the middle of the year, Joma launched a challenge for true runners: to complete the 183 km of the Joma races in Valencia, Ibiza, Rome, Paris, Porto and Madrid. We formed two teams, one belonging to Joma employees and the other of expert runners from outside the brand. All participants were provided with 100% Joma apparel and footwear, in fact, they had the opportunity to run with the Storm Viper special edition that the brand has designed for each race.
Madrid was the end goal for these six runners where they met in the capital of Spain on November 14th to complete the Movistar Madrid Half Marathon, which added up to the kilometers of the Run Roma Marathon, Porto Marathon, 20km of Paris, Ibiza Marathon and 15k Nocturna of Valencia, with a total of 183 km of happiness having crossed 6 cities and 4 countries.
Joma sponsored Movistar Madrid Half Marathon, celebrates its twentieth edition
17,000 people participated in this edition, starting on the Castellana Avenue and finishing the race on the Paseo de Recoletos, passing through some of the most emblematic areas of the city. In men’s category, 7 runners reached the finish line almost at the same time, and in women’s category, 5 women beat the previous year’s record. The ProFuturo Race was also held, with 2,000 participants. It is one of the best-known solidarity races. This year it managed to raise more than 19,000€, which will be donated to the digital education program of Fundación Telefónica and Fundación “la Caixa” to help close the educational gap in 40 different countries.
Joma, as a sponsor, had a large presence installing a stand where runners could get the technical t-shirts of the races and pick up the specially designed shoes for the occasion, in addition to getting to know the complete running collection of the brand.
- Rugby -
Toulouse Olympique makes history
Toulouse Olympique XIII has officially made history by becoming the first French club to be promoted to the Super League, after beating Featherstone 34-12 in the final at Ernest-Wallon in front of nearly 10,000 people. See you at Ernest Wallon in February 2022 for a new chapter in your history.
JOMA becomes the Iberian’s new sponsor
Joma will be in charge of providing uniforms for the Iberians, a new team formed by players from 3 national clubs (VRAC Quesos Entrepinares, Rugby Aparejadores Burgos and El Salvador) to compete representing Spain as a club in the Rugby Supercup, a European professional rugby competition with 8 teams from: Belgium, Spain, Georgia, Israel, Netherlands, Portugal and Russia.
Florentia Rugby continues its work on the field, without forgetting its social commitment
Associazione Sportiva Dilettantistica Florentia Rugby was founded in 2013 as a result of the merger between Bombo Rugby, a club operating in the youth sector since 1998, and Firenze Rugby Club, a club historically linked to senior activity, founded in 2003. To this date, the first team plays in the Serie B championship, with the goal of promotion in the coming seasons.
The club’s main objective remains to be a center of good practices for young people and adults, such as health education, respect for the environment and loyalty, which together and through rugby, contribute to the development of citizens. Rugby is not only a sport, but above all a school of life. Joma collaborates in the club’s mission, which is to offer inclusive rugby, as well as a professional one. With inclusive rugby, we aim to give all age groups the opportunity to play the sport, regardless of their class, ethnicity, or any kind of background.