COMPANY
Zara chooses Joma as the brand for its technical footwear The Spanish brands entered into a collaboration whereby the Supercross, Fenix and Storm Vipper technical shoes are part of the new “Athleticz” line. Zara launched “Athleticz”: the new line specialized in fitness that the Spanish company has begun to market a few days ago, both online and in a selection of Zara stores located in different parts of the world. For its technical footwear, it has clearly selected the Joma brand, which has developed exclusive designs for its Supercross, Fenix and Storm Viper III running shoes, maintaining all the qualities that have made Joma grow in the high-end running segment. All “Athleticz” apparel is designed for a male audience. Therefore, the three models of shoes have a male form and are adapted to the characteristics of the male footprint. “Athleticz” is an exclusive line that can only be found in some exclusive stores in Paris, Milan, Dubai, Manchester, Leidschendam-Voorburg in the Netherlands and in Spain, where the line has begun to be distributed from Zara stores in Paseo de Gracia 16 (Barcelona), Castellana 79 (Madrid) and the Marineda City shopping center (La Coruña). In addition to the online channels at an international level. Storm Viper III, Supercross and Fenix: reactivity, stability and comfort for any athlete. Storm Viper III is Joma’s most reactive shoe thanks to the REACTIVEBALL technology developed in a material with great cushioning capacity and energy return. After an initial shock absorption, the shoe recovers its original shape with
little deformation thanks to the construction of expanded particles that provide excellent energy return. Maximum energy return by absorbing the kinetic energy of running and returning it to the athlete. In the Supercross model, this technology is combined in the FULL DUAL PULSOR system to provide greater safety for athletes with a greater body weight. For stability, all three shoes use STABILIS SYSTEM. The new application in Storm Viper III is made with a piece of greater stiffness injected in the heel that contains the movement of the foot upon entry providing greater stability to the footstep. For the Supercross and Fenix, a rigid piece is applied in the forefoot. In the initial steps the runner will feel the comfort of a renewed upper part with more flexibility and more VTS breathability and reinforcement in the toe; the fastening of the tongue with two elastic bands that keep it in place during the race; and the reduction of the rubber in the sole that has been limited to the areas where there is real contact with the ground, reducing the weight of this part, which maintains the application of the DURABILITY technology of low abrasion to extend the life of the shoe. The three shoe models are focused on runners with a pace above four minutes, in training sessions of 4 to 6 days and middle and long distance competitions.
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