Lube Volley #JomaTeam is runner-up in world championship

- Volley -

Imoco Volley, world runner-up and champion of Italy

The Panthers add one more title to their young history.

The World Cup of Clubs was the first trophy lost by the #JomaTeam in the last two years. Paola Egonu (35 points) was not enough to fight against an in-form Vakifbank Istanbul, and after a five-set struggle, Imoco gave up the world crown with their heads held high. Nevertheless, the Imoco Volley Conegliano Panthers managed to become Italian champions for the fifth time in their young history. This milestone has only been surpassed by Bergamo (8 championships) and the legendary Olimpia Teodora Ravenna (11 titles). For Imoco this is its fifth victory and its 16th trophy since it was founded in 2012.

Lube Volley #JomaTeam is runner-up in World Championship

Second place JomaTeam became the first of the European teams.

Lube’s world title defense in Brazil fell short. For the third time in four appearances in the World Club Championship, Cucine Lube Civitanova came close to winning it at the final.

Despite the defeat, it was a positive result for the #JomaTeam, who had the opportunity to defend their title thanks to a FIVB Wild Card. Moreover, thanks to this second place they became the first European team.

Two Cucine Lube Civitanova athletes were also awarded by the FIVB at the end of the Club World Championships for their excellent performances on the court: Robertlandy Simon was named best center back of the competition and Fabio Balaso received the award as best sweeper of the tournament.

- Marketing Joma tennis players inspire the campaign “Unleash your competitive instinct”

The best Joma product to evolve in padel

Joma launched the “Unleash your competitive instinct” campaign to showcase its wide range of sponsorships in the tennis world. The name is one of the phrases most often repeated to tennis players in order to find a boost to become the best.

The quality and technology combined with the large quantity of JomaPlayers in tennis give Joma a fundamental role in this sports sector. That is why, with this campaign, customers can look at Joma products worn by their tennis players and buy them. This way, they will live tennis as real professionals do: giving the best of themselves and reaching their best version. They will be able to enjoy it throughout the season.

Joma launched the Padel Evolution campaign offering its products to padel players so that they can enjoy its quality and technology throughout its evolutionary process.

Padel is a sport that involves being exposed to new conditions and stimuli that are sometimes very difficult to perceive. The improvement of movement or reaction capacity are variations to which the padel player has to face in the game. And getting the optimal point is not an easy task; requiring continuous effort and dedication. A process similar to what living beings go through during their evolution: their characteristics adapt to what the environment demands.

With this campaign, Joma showcased its extensive padel line to customers, who were able to purchase it and enjoy the brand’s latest technology. Helping athletes to give the best of themselves throughout their evolution is one of Joma’s top goals.

Perfection as the star of FIT’s new apparel and footwear line

In the design of the new apparel and footwear line for the Italian Tennis Federation, Joma put itself in the shoes of the ancient Roman sculptors in search of perfection and elegance. In ancient Rome, the bodies of athletes expressed detail and precision, which is why sculptors looked to them to sculpt their works.

What Joma has sought with this new creation has been to pay attention to every single detail so that the Italian Tennis Federation is at the height of tennis and Roman sculptures. Its inspiration has been the Foro Italico, an Italian sports symbol reminiscent of the Roman Forum of the imperial age, which has hosted numerous international championships. Surrounded by statues dedicated to various athletes, reminiscent of those erected during the Roman Empire.

Elegance, care and grandeur go hand in hand in this new design that Joma created in its sponsorship with the FIT. This way, Italian tennis players are sporting uniforms that stylize their bodies to the maximum while providing all the necessary comfort for the game.

We are handball

Joma, as a reference brand in the world of handball, created the We Are Handball campaign. With it, the brand has brought the image of all its handball sponsorships to the public, as well as helping to raise awareness of this sport.

Handball is a sport that requires excellent concentration, endurance, reaction capacity and strength. But, above all, the fundamental value in any sports discipline is respect. These are the values that Joma wants to transmit with We Are Handball, since only the brand that understands them can offer the best to its sponsors.

Joma’s product is known worldwide for its quality and technology. The company has shown that it knows how to adapt to the needs of each sports sector and, in We Are Handball, it shows all the technological qualities enjoyed by JomaPlayer handball players.

Joma showcases its power in futsal to the world

The brand has a wide range of futsal sponsorships and wanted to show them to the world with the Magic Skills campaign. Its players are quite varied: men, women, legends and up-and-coming promises, all of them with a technical ability that leads them to give the best of themselves on the court.

The Portuguese National Team is the last JomaTeam to win an important title: champions of the World Cup and the European Futsal Championship. This has been the trigger that led Joma to demonstrate its pride and its ability to offer the best to the best. Its position in futsal is already unstoppable and clearly highlighting Joma’s power in this discipline.

In addition, the futsal catalog has the quality and technology that characterizes a professional product, and is fully accessible to the customer. So they can try it our for themselves.

Joma launches campaign in honor of veteran athletes

The brand wanted to pay tribute to our elders with the GrandFluencers campaign. With it, it wants to transmit the values of “never give up” and daily effort to the youngest athletes. They more than anyone else, are aware of how hard it is to keep going day by day and of the culture of effort involved in the world of sports.

This way, Joma values the ability of elder people to face the obstacles of everyday life, and aims to transmit them to the new generations of athletes. They are the senior influencers who, with their experience, serve as an inspiration to move forward. Sports is a practice that requires a lot of effort, but that restores vitality and is even capable of changing the mood we are in.

For this campaign, Joma published creative segments of its most veteran athletes, such as Consuelo Alonso, an athlete since 1965. Therefore, the customer will be able to find in them, the motivation to give the most of themselves.