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Joma, technical sponsor of the Rome Tennis Master 1000
from 11 MAGAZINE 2022 EN
by JOMA SPORT
- Tennis Joma, technical sponsor of the Rome Tennis Master 1000
Joma dressed the linesmen, ball boys and girls, and prestigious staff at the event.
The Spanish brand took a big step in the world of tennis by becoming the official technical sponsor of the Internazionali BNL d’Italia, one of the great Masters 1000 of the ATP circuit. This way, Joma and the Italian Tennis and Padel Federation (FIT), owner of the tournament, reached an agreement where Joma joins the biggest tennis event in the country and one of the most important in Europe.
Joma dressed the line judges, ball boys and girls and staff of the prestigious event with technical equipment. In addition, Joma managed a large commercial space where tennis and padel fans could discover and purchase the new technical collections in both footwear and apparel. Especially the FIT collections, the official Slam shoe of the Italian Tennis Federation and exclusive lines as a souvenir of the event.
The BNL Internationals Italy edition marked the return of the general public to the stands of the Foro Italico. Therefore, access was once again completely open and Joma wanted to reinforce its presence. It was a very important tournament for the company given the multitude of JomaTeam tennis players who participated in it, such as Pablo Carreño, Marco Cecchinato, Albert Ramos, Pedro Martínez-Portero, Marcel Granollers, Sara Sorribes or Marie Bouzkova.
Exclusive Joma commercial space at Foro Italico
The Spanish brand became the new technical sponsor of the ATP and WTA tournament in the Italian capital. Its prestige in the tennis world back then, was consolidated with the sponsorship of the Internazionali BNL D’Italia, the ATP 1000 Rome Tennis Masters, one of the main European tournaments. In this context, the brand built a large showcase in order to display all its collections to visitors of the event, known as one of the most elite and exclusive in Europe. In addition to a large display of footwear, the brand exhibited its most technical product: the Slam and Point models, with exclusive designs for the FIT and the Internazionali BNL D’Italia. These tennis and padel shoes are developed with the latest technologies in the sector to enhance athlete’s performance.
In short, Joma showed its tennis and padel universe in the legendary Foro Italico.
In a 300 m2 commercial space on the main walk-way of the tournament, Joma introduced visitors to its tennis and paddle universe through the different product lines, such as the exclusive ones for the Italian Tennis Federation; the Spring Summer 22 collection, which will also be seen on the courts with players like Pablo Carreño or Sara Sorribes; the official product of the event and the tennis and padel footwear collections.
The Spanish brand is also a sponsor of the Italian Tennis and Padel Federation (FIT) and created a complete collection that could be purchased in this commercial space.
For its launch, legendary Italian tennis player Filippo Volandri was one of the classic figures that presided over the Stadio di Marmei, in the Foro Italico, where the competition took place. In this setting, visitors were accompanied to discover the official uniform of the Italian Tennis Team.
Francisco Cerúndolo advances for the first time to the Miami Open semifinals
Thanks to his experience, Albert Ramos defeated Alejandro Tabilo.
Francisco Cerúndolo has marked a milestone in the history of Argentine tennis, as well as in the history of his own life. The Argentine tennis player, whose official sponsor is Joma, managed to reach the semifinals of a Master 1000 for the first time, in Miami. Therefore, bringing Argentina back to the big leagues. Never before had any teammate from his country achieved something similar.
This fact surprised everyone, since Cerúndolo arrived in Miami after a month without victories in the ATP Tour and the ATP Challenger Tour. Joma was present in this tennis player’s before and after moments.
Albert Ramos wins his fourth ATP title
The ‘JomaPlayer’ won the ATP 250 in Cordoba. Ramos came from behind against Alejandro Tabilo (4-6, 6-3, 6-4) after conceding the first set of the match. The match went on for 2 hours and 40 minutes, and finally the Catalan player used his experience to beat the world’s 44th ranked player.
The title won in Cordoba is added to Bastad 2016, Gstaad 2019 and Estoril 2021. This way, Albert Ramos currently holds four ATP trophies.
Beatriz Haddad, runner-up in doubles in Australia
The JomaPlayer fell just short of the final after losing in doubles.
Dodig was not the only JomaTeam representative to lift a trophy at the Australian Open. Beatriz Haddad also came close to glory in the first big tennis event of the year, but fell just short after losing in women’s doubles final to Krejcikova and Siniakova, who won their ninth title.
The Czechs confirmed their number one ranking by overcoming the JomaPlayer couples, Beatriz Haddad and Anna Danilina, and winning the doubles final by a tight 6-7(3), 6-4, 6-4, 6-4.
