Joma pays tribute to its athletes in the “Figuras de colección” campaign

Joma pays tribute to its athletes in the “Collectible Figures” campaign

The brand created an online communication campaign to highlight the sports achievements of tennis player Pablo Carreño, futsal player Ferrao, swimmer Mireia Belmonte and walker Chuso García-Bragado.

“The figurines in a museum’s collection are exclusive and unique pieces. Works of art worthy of being mentioned. And so is the sports career of Joma’s great sponsors. That’s why Joma wants to pay tribute to them for what they are: unique”. This is the rationale behind the new Joma Figuras de Colección campaign. Through different audiovisual and graphic pieces, the great sponsorships of works of art are presented as unique and worthy of being considered works of art.

The portfolio of athletes sponsored by Joma is very broad. Countless professionals in disciplines such as tennis, padel, football, futsal and running among others in which Joma trusts to give visibility to the brand. A relationship of mutual trust since they have chosen Joma as a working tool.

- Innovation Joma to expand the printing department

The new expansion is thanks to the purchase of two new transfer and cutting machines.

Joma continues to reinforce its investment at the Portillo de Toledo logistics center with the purchase of two new machines: a transfer or printing machine and a logo cutting machine. As a result, the physical space dedicated to this department will also be expanded. Currently, 600 logos are transferred to apparel garments per person per day.

The work of the printing and screen printing department is a fundamental part of all those that make up Joma. Made up of four areas, each one corresponding to a task, giving rise to a teamwork where each step leads to the next. First, there is the screen printing part, where 400 screen prints a day are made on three large printers on polyester and cotton fabrics. Its operation is like that of any normal paper printer: the design is prepared, the machine’s software receives it and, minutes later, the print is captured on the garment. In addition, it allows you to combine colors,

shapes, gradients and any model that the Joma design team sends out.

The next step is the preparation of the logo. In this part, all kinds of logos are printed: advertising, uniform shields, etc..., each one with its own design and color. Now, this work is optimal and easy thanks to the fact that vinyl, a material that limited the design and the cutting of the logo, is no longer used. Finally, the product has to be ironed, folded, packaged and labeled. The ultimate goal is to get it to the customer with the highest possible level of quality.

The continuous expansion of Joma’s sponsorships means that the production of official uniforms is increasing. This, together with the brand’s existing product catalog, means that more speed and simplicity in the work is needed. This is why Joma is investing to provide the latest technology to one of its departments in full growth.