Spaniards choose Joma’s padel tennis shoes

- Company Spaniards choose Joma’s padel tennis shoes

Joma padel shoes are the most searched shoes on the internet, according to CMDsport.

Joma is at the top of the ranking for most searched padel shoe brands on the internet by Spaniards, according to data from the Sistrix meter published by CMDsport. Accumulating a total of 1,750 searches per month, dominating the top-10 in ranking. In addition, Joma is among the only three padel shoes that exceed 1,000 visits and even surpasses specific brands of this sport.

These good results are due to the intense work done by Joma in terms of sponsorship, especially in padel. This way, it is increasingly making an impact on consumer’s mindset and needs, which leads them to be interested in buying a pair of Joma padel shoes rather than those of any other brand. Not only is Joma at the top of the list, but the figure also exceeds the number of general searches for “Joma padel”. This category gathered 1,650 searches according to Sistrix data published by CMDsport. As for Joma’s padel line, the shoe models are characterized by including the latest technology allowing players to give it their all on the court. In fact, Joma is the official footwear sponsor of the World Padel Tour circuit. The model manufactured for this competition is the Slam, which has achieved high recognition in the world of padel thanks to its value for money and the application of the latest technology.

Among the features of the Slam line are the excellent cushioning thanks to the REACTIVEBALL system in the midsole, which absorbs the impact of the foot-step recovering its shape quickly; the breathable upper with mesh construction; the protection and support of the foot with the INJECTION PRINT system; the high stability of the foot-step with the EXO COUNTER and STABILIS systems; and the resistance of the sole following the DURABILITY system. These technologies are also included in the rest of the lines according to the professional level required by each one.

Olympic athletes sport Joma at Beijing 2022 Winter Games

The Spanish delegation paraded with the uniform at the Inaugural Ceremony in February.

A report published by the Sistrix meter places Joma in the Top 5 with the most searches in this segment on the Internet.

Joma, as technical sponsor of the Spanish Olympic Committee, presented the uniform that the Spanish delegation paraded in at Beijing’s National Stadium during the Opening Ceremony on February 4.

The Spanish athletes wore a basic look consisting of an anorak and snow pants in dark blue with red and yellow details highlighting the word ESPAÑA and the Olympic Committee’s badge. Made with materials that were highly resistant to water, wind and cold, all designed to provide the athletes with all the warmth and comfort possible. At the same time, the garment was breathable.

The parade look was completed with an ANGANA high top boot made of synthetic leather, very breathable and cushioning each foot-step.

The designs are 100% Spanish. More than 20 people from the brand’s design, marketing and communication team were involved in their development. For the Awards and Villa, the winter athletes wore the same collection as the Spanish athletes who competed in the Tokyo Games in July 2021, adapting the fabrics to the cold that characterizes these Games. A wide collection made up of more than 30 garments manufactured with the quality and technology that characterizes Joma products. This equipment stood out for providing safety and style when traveling, attending official events and collecting awards.

Joma, among the most searched running brands on the Internet

The Spanish sports magazine CMD Sport published a report by Sistrix, where it analyzes the situation of brands in the running sector based on internet searches. The ease of accessing analysis in the online environment has turned the Internet into a measure of the situation of the sector, and in this case, of the projection of the Joma brand in a very difficult segment due to the high level of competition. Another of the data generated by the study is the high conversion rate of these searches, since 90% of them ended up on the Joma site. With these Sistrix results, Joma is placed in the position with the highest progression compared to previous monthly reports.

To meet the needs of internet users looking for Joma in the running sector, the brand has migrated its e-commerce to the most powerful technology in the world: Salesforce Commerce Cloud. The new website adds greater functionality and will considerably improve user experience.

The same analysis shows that running shoes are the most searched items in the running sector, and here Joma climbs one position to fourth place. Joma’s strong investment in R+D+i has resulted in a product with higher technology that runners value and is reflected in this study. Another aspect that positively influences this result is the special edition Storm Viper shoes for different races sponsored by Joma, such as the Movistar Madrid Half Marathon, the ACE Run Rome Marathon, 20K Paris, the Ibiza Marathon and the Bilbao Marathon. This action has increased the scope of the brand and its target.

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Joma opens 12 new stores in the last year and a half

The last three are located in Madrid, Catalonia and Galicia.

The brand is receiving most of its national and international customers in its showroom in Portillo de Toledo and in the traveling showrooms in Spain and Italy.

The brand has opened a total of 12 stores in the last year and a half. In Spain, 22 stores have opened, including the last three that opened in April in Madrid, Catalonia and Galicia. This shows the speed of Joma’s pace of Brand Store openings in Spain. In total, more than 1,200 m2 of new retail space are part of the network of Joma stores throughout the country.

The store in the Sambil Shopping Center in Leganés is Joma’s fourth in the Madrid region. The C.C. Outlet Style Viladecans and C.C. Outlet Style A Coruña stores are the first Joma Brands Stores in the communities of Catalonia and Galicia.

In these new spaces, customers can find all the brand’s clothing, footwear and accessories collections, highlighting retail lines such as running, fitness, tennis, padel and lifestyle. All these lines are manufactured with the quality and technology that characterizes Joma’s sports products.

In addition, the project of its own stores that the brand has planned in short and medium term, intensifies its commitment to retail. What Joma is looking for is to give a boost to these lines and gain positions in individual sports. This will enable it to become the absolute leader in team sports, although it is already one of the most important Spanish providers in the sports equipment segment.

As for stores outside Spain, Joma has opened new stores in Europe, such as the new flag-store in Romania in the city of Constanta. It has also expanded into Asia with the opening of stores in Kyrgyzstan, Nepal, Moldova and Libya. This way, Joma is increasingly present on the international stage, making the brand’s products known all over the world. The company currently has six subsidiaries in the United States, Brazil, Mexico, Italy, China and Panama.

Customers come to Joma to get to know the new collection

Joma unveiled the new footwear collection for the Spring Summer 2023 season to all its customers through the brand’s main showroom at its headquarters in Portillo de Toledo or through more than 50 mobile exhibitions that Joma will install in other cities in Spain, Italy, Portugal and France. These events are welcoming customers from all over the world, both nationally and internationally, where they can physically see the products and discover their new features, characteristics and technology that characterize Joma’s models. In addition, many of them return to Portillo after a few years of travel restrictions and now can learn about the different extensions in logistics and services.

Once again, the brand shows its commitment to its customers, creating a constant communication bridge with them welcoming them every season. At the same time, learning about Joma’s wide expansion.