Joma, present at the Outdoor & Running Business Days 2022

and running with total success.

Joma made its debut at the Outdoor & Running Business Days: the important B2B event that took place in Riva del Garda from Sunday 10 to Monday 11 July. It was dedicated especially to companies specialized in outdoor and running. This way, the brand expanded its presence in international events, where it is increasingly involved.

With more than 400 participating brands, Joma’s sales stand was one of the most visited. The new Spring Summer 2023 trail running and running footwear collection was on display. Therefore, customers from all around, both national and international, were able to physically see the product and discover all the innovations, features and technologies that characterize Joma’s models.

The Spanish brands worked together again to include the Slam and Sima technical shoes in Zara’s padel and trail running drop campaign.

Within its “Athleticz” line, Zara entered two new drops: padel and trail running. For technical footwear, Zara once again chose Joma as its partner, thanks to the sports brand’s experience in top quality products, investment in R+D+i and the application of the latest technologies in the sector.

The shoes chosen were Slam and Sima, both of which are highly recognized in the market. On the one hand, the Slam, official technical footwear of the World Padel Tour (WPT) and the International Padel Federation (FIP). On the other hand, the Sima, one of Joma’s trail running models par excellence, combining the main essential features for this sport. Both editions for Zara maintained all qualities that have made Joma grow in the high-end padel and trail running segment, and that are being used by professional athletes with the highest requirements.

All “Athleticz” garments are designed for a male audience. “Athleticz” is an exclusive line that can only be found in some exclusive stores in Paris, Milan, Dubai, Manchester, Leidschendam-Voorburg in the Netherlands and in Spain, where the line has begun to be distributed from Zara stores in Paseo de Gracia 16 (Barcelona), Castellana 79 (Madrid) and the Marineda City shopping center (La Coruña). In addition to its online channel.