New Storm Viper for the Porto and Florence marathons

a revamp of the Porto model.

marathons, presented the new exclusive models of its most iconic running shoe, the Storm Viper. In both cases, the iconic symbols of the cities were the protagonists of their design.

Months after the announcement of the sponsorship agreement between Joma and the Florence Marathon, the brand launched a fusion of colors and shapes, which resulted in something never seen before on the streets of Florence. Red and white,

The midsole was designed with lily blossoms, another symbol of the Italian city.

On the other hand, orange and red were chosen for the upper, there were drawings from traditional Portuguese craftsmanship, inspired by typical Porto ceramics.

Finally, both versions maintained the latest innovations in the model’s technology in order to increase stability and comfort. The midsole continued with the renovation of previous editions for other races: the incorporation of the STABILIS SYSTEM in the heel, a larger base for entry impact and a wider sole.