Project Proposal: Creating Business Opportunities for the Sustainable Community of Lakhnu, India

Page 1

Creating Business Opportunities for the Sustainable Community of Lakhnu March 2021

Report by

Kizito Kuria Mwangi Jin Hee Lee Shanjamo Patton Jong Hee Paik

This report is written and submitted for the module ‘Participatory Planning and Design’ taught by Professor Reena Tiwari (Curtin University), in partial fulfillment of the requirements for the degree of Master of Science in International Cooperation: Sustainable Emergency Architecture at the International University of Catalunya.


Creating Business Opportunities for the Sustainable Community of Lakhnu

Contents

Page

1.

Introduction and Our Team

3

2.

Project Background

4

3.

SWOT Analysis and Case Studies

5

4.

Vision Statement and Objectives

6

5.

Stakeholder Map and the Business Plan

7-8

6.

The Master Plan

9-10

7.

Project Phase and Community Engagement

11-16

8.

Audit Template

17-18

9.

Budget Plan

19-20

Covid / Policy Context

21

10.

Kizito, Jin Hee, Shanjamo, Jong Hee

2


Creating Business Opportunities for the Sustainable Community of Lakhnu

1. Introduction and Our Team

This report is a summary of a study which aims to provide the people of Lakhnu with new opportunities of developing sustainable businesses. Through this business plan, we hope to not only create jobs for the community of Lakhnu, but also to enhance community facilities and leadership capacity of the people and to encourage community cohesion and sense of identity, through a participatory planning approach. In order to achieve this, first the context and the previous works done in Lakhnu have been studied, issues in Lakhnu have been identified, followed by SWOT analysis, and a review of best practices. Consequently, stakeholder map was created considering the different levels, and potential impact of the project has been analysed. A number of scenarios for the business development were considered designing the master plan, and accordingly, the implementation phases are divided into 6 phases, with strategies of bringing the community on board at different stages. An audit template was formulated to constantly evaluate and monitor the business plan throughout the different phases, and finally a budget plan was made considering the different potential donors and investors. It is our hope that through this project, the community of Lakhnu will benefit economically, as well as socially and environmentally, strengthening the community’s cultural identity and empowering the capacity of the community to create a sustainable rural community of Lakhnu.

Meet Our Team*:

Kizito Kuria Mwangi

Jin Hee Lee Mr. Mwangi is an architect from

Ms. Lee is an architect from

Nairobi, Kenya. He has worked on

Seoul, South Korea. She has

numerous social public projects

worked as an architectural

with an emphasis on community

designer and a construction

participation. Mr. Mwangi also

manager. Ms. Lee has also

conducts research on urban

worked for international agencies

governance and policy

in the field of emergency shelter

development in the field of

and settlement in post-disaster

emergency architecture.

reconstruction.

Shanjamo Patton

Jong Hee Paik Mr. Patton is an architect from

Ms. Paik is a researcher in the

Nagaland, India. He has been

field of sustainable urban

involved in projects dealing with

development. She has worked in

some of the urban and rural

projects on zero energy buildings

problems of the modern Naga

and energy-efficient retrofitting of

society. As our local expert, Mr.

existing buildings. Ms. Paik also

Patton will be in charge of

works in projects enhancing

communication with the local

community resilience through

community of Lakhnu.

capacity building.

* The profiles of the students have been modified for the purpose of this project report. Kizito, Jin Hee, Shanjamo, Jong Hee

3


Creating Business Opportunities for the Sustainable Community of Lakhnu

2. Project Background

Understanding the Context

Studying the existing business activities and the current context of Lakhnu, our team has identified potential mapping tools that could be used to further gain the insider’s perspective, and to study the potential opportunities for the community’s economic growth according to their local context. After carefully studying the context, ‘the problem’ was identified and possible reasons to the problem, as well as elements to be mapped were also identified, and some questions were asked to fill the gap. ‘ The Problem’ - Business activity seems to be dead. ❖

Why? ●

Concentrated on specific product (wheat, chili, etc)

No platform to sell (not self sustainable, and dependent?)

Limited infrastructure (water, electricity, public services)

Gender issue triggered by mechanization (women and children working)

Elements to be mapped: ●

Where textile, dung-cake,and jewelry are made, traded, sold

Where urban infrastructure is. (water pump, generator, post office, garbage collection point, bus stop, etc)

Appropriation of the street by local business in the main road.

Questions: ●

What are the traditional gender roles and what are their perception on earning money?

What is the curriculum of the farmer school, who are in charge? And is it a part of a business model?

Do they have business(merchant) association that controls? Do they have business cycle?

What are the business needs in the neighborhood? Do they have will? Is making money their priority?

Kizito, Jin Hee, Shanjamo, Jong Hee

4


Creating Business Opportunities for the Sustainable Community of Lakhnu

3. SWOT Analysis and Case Studies

Based on our initial study of the current context, SWOT analysis was conducted and best practices were reviewed.

Strengths Existing mix of traditional and modern practices,

Weaknesses Segregation and access to spaces based on caste

and religion, and how it affects the women in the

including some sustainable solutions of the community. ●

Presence of heritage sites and its potentials.

Existence of the main street and the ongoing businesses.

village society. Lack of essential services in village, such as mobility,

electricity, WASH, etc. Insufficient self sustaining commercial practices.

Opportunities Heritage sites can be repurposed to serve the village

Threats The social segregation (religion, gender, age, caste)

might lead to lack of participation from the

community, there already exist a strong bond between

minorities/marginalised.

the villagers and the heritage sites therefore a sense of ownership and accountability can be expected.

If not coordinated properly, there is a tendency of

increasing the dependency of external resources.

With the right infrastructure and services, e-commerce

platform for the cottage industries can be potentially

The lack of essential infrastructure might slow down

or limit the business activities.

developed to expand the market beyond the village. New economic opportunities could lead to financial

The economic and environmental sustainability of

the projects must be addressed.

independence for the women which can improve their position in society.

Case Study 1

Case Study 2

Developing a village into a sustainable tourist destination. ●

An existing online platform in India that promotes

Renewable energy - tourism

Organic farming - profitable farming

Heritage, Fair trade, Environmental and Ecological

Organic farming education to children

Awareness while also promoting the local artisans.

Kizito, Jin Hee, Shanjamo, Jong Hee

5


Creating Business Opportunities for the Sustainable Community of Lakhnu

4. Vision Statement and Objectives

With the strengths and weaknesses current context identified, potential opportunities and threats analysed, and best practices reviewed, our team has come up with the following vision and objectives in approaching this project, with the aim to create business opportunities for the community of Laknu. The project is composed of two parts: Software and Hardware as explain in detail below. ❖

Vision Statement:

“Creating Economic Opportunities through E-Commerce, continuing the Community’s Heritage, and reinforcing the Cultural Identity of the people of Lakhnu.”

Objective 1: to create self-sustainable businesses by expanding the existing market through

e-commerce overcoming accessibility.

Objective 2: to repurpose heritage as a tool for community growth and identity.

Objective 3: to promote economic growth among the community.

Project Strategy - Two track approach: Software and Hardware To succeed in this endeavour, we have broken down the project to: ●

Software - The social, technological and cultural impact on the community.

Hardware - The building structure(s) in the village, either existing or to be constructed and their supporting infrastructure.

The Project Team:

Communication

translator

communicator

Hardware

conservationist

architect

technician

promotion expert

Software

organic farming expert

e-commerce professional

artist

logistician

Kizito, Jin Hee, Shanjamo, Jong Hee

6


Creating Business Opportunities for the Sustainable Community of Lakhnu

5. Stakeholder Map and the Business Plan

Level of Stakeholders Primary Stakeholders

1

2

Secondary Stakeholders ●

Municipality

Village council

Hathra and other bigger districts Gov.

Donors

Investors

INGOs and local NGOs

Customers (future stakeholder)

Community members

The project team

Experts

Professionals

Merchants association

Women association

Farmers association

Tradesperson

Parents board

Tertiary Stakeholders

3

All community members

Our Business Model Organic Farming Traditional Handicraft Textile Business`

E-commerce

Community

Customers

Weaving business Pickling business Dung-cake manufacture

Storage

Kizito, Jin Hee, Shanjamo, Jong Hee

Logistics Hub

Farming school

Multi-purpose Villa

7


Creating Business Opportunities for the Sustainable Community of Lakhnu

5. Stakeholder Map and the Business Plan Stakeholders by level

Creating Job Opportunities for Everyone ~ Who are involved?

Multi-purpose Villa

E-Commerce

- logisticians, communications, software developers, web designers, advertisers, influencers, website coordinator, couriers, drivers

Storage

Traditional Handicraft Pickling business

3

Logistics Hub

- maintenance, cleaning, building caretaker - teachers, students (youth and adults)

Textile Business Customers

Weaving business

2

- building contractors, architects, engineers, experts

Farming school

- workers and users (community members)

- volunteers, donors, investors, village council members, different associations, municipality, INGO and local NGOs

Organic Farming

1

- local, national and potentially global market

Dung-cake manufacture

- all community members

ECONOMICAL

Development Scenario

Developing the skills of villagers and introducing elements of product design will potentially result in a producing products economical

cultural

environmental

of higher quality and standards. A better product can lead to economic growth for the entire community and more opportunities for developing industries like CSEB production, Pickling ford, etc. can sprawl out of this initiative. Women are

training skills

better quality product

traditional crafting skills

environmental awareness

cultural identity

alternative agricultural practices

key stakeholder in this initiative and economic development for them could mean financial independence and elevate their position in society.

CULTURAL Promoting and Encouraging traditional practices and crafting skills will create a strong connection with heritage which in turn will contribute towards reinforcing the cultural identities

economic growth

connection with heritage

of the community.

ENVIRONMENTAL Creating environmental awareness through the approach of more opportunities on different industry

our program like sustainable construction methods and farming methods. The end goal will be for the community to switch to alternative agricultural practises and contribute positively to environment.

Kizito, Jin Hee, Shanjamo, Jong Hee

8


Creating Business Opportunities for the Sustainable Community of Lakhnu

6. Master Plan - Site Context and Low-Cost Construction Technology

Site Context

Flexibility in selection of site to avoid spatial appropriation. This also

Site context

reinforces the concept of co-designing with the community by giving them a choice on site selection. ➢

Considering the accessibility to members of different community in the village. This is also an effort to tackle the complex socio-cultural injustices to public spaces.

Building Techniques : CSEB/Adobe

Ease of procurement of materials and equipment. The village has poor

Building Techniques : CSEB/Adobe

accessibility and mobility options. Local sourcing of raw materials should be a priority. ➢

Possible future industry. Production of CSEB blocks can evolve into a potential industry for the village and potentially supply blocks to other nearby village.

Kizito, Jin Hee, Shanjamo, Jong Hee

9


Creating Business Opportunities for the Sustainable Community of Lakhnu

6. Master Plan - Spatial Programme

OPTION-A Site-1 is a heritage site.

Site-2 is located on the main road.

Areas - Store

- 10 sqm.

- Logistics Office

- 15 sqm.

- Workshop

- 20 sqm.

- Classroom

- 15 sqm.

More site options available potentially easing the process of the procurement of land.

Sites can evolve into areas with distinct functions. With one site evolving as an educational hub and the other as a business hub.

OPTION-B

OPTION-C

Both programs on Heritage site

Both programs on Main Road

All investment focused on one combined space.

Accessibility to all.

Adaptive reuse of heritage sites can be used to

Enhance main market space.

integrate additional spaces.

Kizito, Jin Hee, Shanjamo, Jong Hee

10


Creating Business Opportunities for the Sustainable Community of Lakhnu

7. Project Phase and Community Engagement - Phase 1 Involvement of the stakeholders by level

1

2

3

Phase 1 : The Big Gathering (2 months) time frame

1

project promotion

2

3

door to door

4

5

6

7

Flyer distribution

open community SNS

10

Last promotion

kick off local food, traditional decoration, stuffs from local market party primary survey on income, job, activity...that could be used as a indicator

primary survey evaluation

Participation Strategy

All stakeholders community members, merchant association, women association, Farmers association, tradesperson parents board, educators Youth representative NGO, local NGO municipal, village council, Hathra and other bigger districts Gov.

● ● ● ● ●

evaluation of the party, people’s reaction

recruit initial members interested in the event from door to door promotion + volunteers giving big IDEA on business, and let them talk prepare a natural event like a community party at heritage site different groupings by different classes, genders and age Kickoff party : introducing each other + eating local food + listening to what they have to talk about

Phase 1 : The big gathering The aim of this stage is for all the community

During these event preparation, some our team

members to realize that the project has started.

should negotiate land ownership, social issue,

This phase is to hold one of the most biggest party in

existing conflicts with community leader and Gov.

the whole project. ●

12

negotiation with property owner, community leader, religious leader about the project to gain support

event

a.

11

personal, informal interviews at home, school

in-person research Action

9

research on land ownership on public spaces, informal market, invisible conflicts, relationship of community members

desk research

negotiation (ownership, conflicts)

8

Big gathering will take place in the heritage site,

Expected period of this phase is about 2 month from

where community member already are familiar with

the preparation to the main event.

and can feel comfort. Local traditional food as well

Detailed plan is as follows

as organic food will be served cooked by community

all of our team should go to door to door to

members. (food is one of the best way regardless of

invite community member as much as

class, gender, religion can enjoy without stress) Kids

possible. Date of the event should take

will be in charge of decorating the place, and younger

religion and livelihood into consideration as

generation will be in charge of greeting,

well as women and children timetable.

communicating and promoting the Event.

In case, there are still missing members, make sure to distribute flyers home by home.

Strategy of community Engagement ➢

Recruiting initial members: young unemployed generation

At the same time, open SNS (facebook, instagram, community whatsapp) so variety

Giving them the floor

of people can get access and familiarize

Re-recognizing heritage

with the online platform.

Kizito, Jin Hee, Shanjamo, Jong Hee

11


Creating Business Opportunities for the Sustainable Community of Lakhnu

7. Project Phase and Community Engagement - Phase 2 Involvement of the stakeholders by level

1

2

3

Phase 2 : The Revision and Share (1 month) time frame

Action

revision

1

2

3

Participation Strategy

8

9

10

remap

remapping 1

remapping 1 share on billboard / SNS

● ● ● ●

11

12

revision 1 replanning 1

Feedback from the community

share on billboard / SNS

Include community members in decision making process, and include them to our vision implore SNS and billboard service for them to get used to the platform Either collective feedback or personal feedback they couldn’t speak in big group recruit young unemployed population for promoter and semi-communicator

Phase 2 : The revision and Sharing The aim of this stage is for our team to have more

we will go over the process again and listen to more

inclusive and flexible planning after the big

personal story that could not be spoken in bigger

gathering.

meetings. (It is important to know there are

Even though we might have idea and earmarked

vulnerable groups who have difficulties in speaking

funding, we will try to integrate community’s idea into

out loud. SNS, mobile base system can help

ours and make them feel ownership.

anonymity.)

Expected period of this phase is about 1-2 month for revising, replanning, remapping and sharing

7

replanning 1

our team, community members, municipal, village council,

6

replanning

All stakeholders

5

revision 1

share information

b.

4

Detailed plan is as follows ○

Strategy of community Engagement ➢

making process

our group will have all the recordings and primary survey from the early stage.With

Use mobile SNS for anonymity

those, our team will divide into their needs

Collect different, various feedback and let them feel they are very much involved

on building environment and software aspect and find their needs. ○

Directly include community to decision

According to our analysis, we will replan or

Again, recruit and train younger people for SNS communicator and project promoter

remap our findings. ○

‘Our revision result will be posted through all the mean we have-SNS, onsite, flyer

Kizito, Jin Hee, Shanjamo, Jong Hee

12


Creating Business Opportunities for the Sustainable Community of Lakhnu

7. Project Phase and Community Engagement - Phase 3 Involvement of the stakeholders by level

1

2

3

Phase 3 : Building Sustainable Business Cycle (3 months + )

Action

time frame

1

Textile group

research on group

Handicraft group

greeting session

Farmer group

small group gathering 1

Merchant + Tradesperson group

field visit

Educator group

small group gathering 2

2

3

4

notification

Participation Strategy

merchant association, women association, Farmers association, tradesperson union parents board, educators Youth representative

7

8

9

1 0

1 1

evaluation field visit

organic farming village textile factory organic cow-dung fac. eco-tourism village

2

evaluation

AL L

All group meeting

● ● ● ● ●

1 2

greeting session 1

tradesperson group

Focus Groups

6

choose and classify group

farmer group

All group together

5

Group by group meeting at each other’s working space, home, public space recognizing each members in the town starting point for coop, collaboration and cultural identity or social cohesion Field trip to organic farming village, artist town, innovative cow dung treatment town, ecotourism village with ecotourism sustain this meeting regularly

c.

Phase 3 : Building sustainable business cycle

The aim of this stage is for all fragmented business

Between the meeting, each group will have a field trip

owners, workers to recognize each other and let it be

that is related to their business. For example,

a starting point for COOP, collaboration or creative

farming group will go to organic farming village,

and innovative business

handicraft group will go to traditional handicraft tour

The real protagonist of this phase is community

with our local NGO, young people will go to

members with business whether owning or working.

innovative city where they can learn e-commerce.

It also could be the place for job hunting

(experiencing with eyes, ears, senses can beat many

Expected period of this phase is about 3 month for 2

prejudices)

meeting, however, business group meeting should take place regularly at least twice a year. ●

Detailed plan is as follows ○

objective, interest and so on. one of the volunteer or the helper will record

Group by group meeting at their working space, cottage, public space

introducing each other that could start as a COOP

On each meeting, they will discuss about their concern, history, personal life,

It could be other kind of business that does not exist at the moment

Strategy of community Engagement

Each business group should meet once a month.

Field trip where they can learn without being taught but feel

let them feel these meeting is important, and make it regular

and share with our team.

Kizito, Jin Hee, Shanjamo, Jong Hee

13


Creating Business Opportunities for the Sustainable Community of Lakhnu

7. Project Phase and Community Engagement - Phase 4 Involvement of the stakeholders by level

1

2

3

Phase 4 (3 months + ) time frame

1

2

3

4

5

6

7

8

9

10

11

12

Phase 4-1 : Designing choosing site

receive suggestion for available plots

ownership issue and law

Action

designing and technique

legal issue, ownership, registration, spiritual, class consideration design competition with expert and voting through community

building tech workshop 1

building tech workshop 2 mural competition

community competition

Phase 4-2 : Edu-training inside & outside partnership regular lecture & workshop

1 Ins: traditional handicrafts, organic farming. Outs: e-comm, accnt, logistics

local Uni.

children class adult vocational training

Participation Strategy

handicraft NGO

d.

community members, merchant association, women association, Farmers association, tradesperson, parents board, educators, NGO, local NGO

● ● ●

Monthly community and stakeholder classroom sessions. 1

2

2

3

3

Educational program that includes them to formal education system1

2

3

Classroom and field learning programs. Connected to adult literacy government program 1 2 3

Selection of site by popular vote to avoid appropriation of space. Workshop on e-commerce.

Phase 4 ●

outside experts ( promotion experts, artist,

i.

4-1 : Designing

Though we do have some options for the

logistician, technician, designer, organic farmer) and

site, it will come from the public voting with

inside experts (masonry, farmer, handicraft person,

consideration such as legal, cultural issues

dung-cake manufacturer..)

with municipals ●

There will be on-going class for children as well as

We will open a design competition for the

vocational training course for the youth in

building and the retrofitting of the heritage

cooperation with professionals.

with local Uni. students, and the final result will be integrated into the real construction

Strategy of community Engagement

with local designers. Uni. students will be

Community decision for the site selection

invited to the process.

collaboration with local Uni.

Building technique course for the local

Design competition for the building

people will take place from traditional to

Co-creating mural that can represent social

contemporary construction. ●

cohesion

main mural for the building as well will be chosen from the group competition

ii. ●

4-2 : Edu-training Since e-commerce are new to the villagers, there will be two kinds of partnership :

Kizito, Jin Hee, Shanjamo, Jong Hee

14


Creating Business Opportunities for the Sustainable Community of Lakhnu

7. Project Phase and Community Engagement - Phase 5 Involvement of the stakeholders by level

1

2

3

Phase 5 (6 months) time frame

1

2

3

4

5

6

7

8

9

10

11

12

Phase 5-1 : Construction & Evaluation opening party

community party

completion ceremony

exchange of construction techniques

construction

construction

finish decoration

Action

decoration building technique course

evaluation and revise

evaluation and revise

Phase 5-2 : On-line platform local Uni students

design competition UI design

artist + local groups of 10 business on each sector 1. national 2. international

A, B-test

Participation Strategy

Grand review

e.

promotion ● ● ●

experts professionals

Grand opening

Training on e-commerce. Proposal and formation of e-commerce union. Focus group studies.

Phase 5 i.

5-1 : Construction

construction will start off with a big party as

opening of the building and the website will be a party, when all the members celebrate.

well. Now with little training and group meeting, less promotion will be needed. ●

Strategy of community Engagement

Every construction steps will start with

Training E-commerce

building technique session in order for the

building E-commerce union

people to learn the skills ●

Every member should contribute even little part in the process and their name will be cared on the wall

ii. ●

5-2 : building On-line platform Designing of the website will get help from the professionals with local Uni. students , so they can get real life experience.

Results will be shared through community members and get feedback

It will take A, B-test within local people.

Aim is to sell products nationally and internationally

Kizito, Jin Hee, Shanjamo, Jong Hee

15


Creating Business Opportunities for the Sustainable Community of Lakhnu

7. Project Phase and Community Engagement - Phase 6 Involvement of the stakeholders by level

1

2

3

Phase 6 : Monitoring and Existing Strategy (5 years) time frame

1

monitoring

professional monitoring team

2

revision

3

4

6

professional + local

local monitor

professional

professional + local

local monitor

50

40

30

20

course on COOPs

Participation Strategy

● ● ●

12

5

5

5

5

5

Start of 5 year phasing out and program handover plan.

● ●

organize COOPs

Start of 5 year cooperation audit program (community coops + coop experts)

train monitoring and evaluation of the business, in order for them to self reflect adopt flexible, diverse, revisable plan to include more ideas some share of the business should go to management and the maintenance of both hardware and software introduce COOP business model introduce ways to get funding, write proposal

f.

Phase 6 : Monitor and Exit

The aim of this stage is to see how it runs and move

Since this is a business model, some part of

out from the community

the profit will go to maintenance,

Professionals and expert groups will stay until the

management and most importantly

business model is stabilized which we assume 5

promotion ○

years

11

training course on leadership building

coop

5

10 Exit

leadership building

10

*

community capacity

9

professional

60

funding sustainability

merchant association, women association, Farmers association, tradesperson parents board, educators Youth representative NGO, local NGO municipal, village council,

8

*

maintenance (hardware and software) management + promotion (hardware and software)

All stakeholders

7

professional + local Both programs on Heritage site local monitor monitor revisio revisio revisio n when n when n needed needed

audit Action

5

It will open up more diverse job opportunity

Expected period of this phase is about 5 year until

for younger generation other than

our team finally retreat from the community

traditional works.(not underestimating

Detailed plan is as follows

traditional works, but people should have

Three main things to train is to monitor,

many options especially in India where

audit management. It will have to be

there are all kinds of innovative jobs are)

eventually run by them ○

Dependency on professionals should decrease year by year while funding

Strategy of community Engagement ➢

self-reflection

sustainability rises ○

With the growth of the e-commerce, it will

training monitor and evaluate for

Share of the business will go to the village

open to more community business as well

people in order for them to have ownership

as near villages.

in the model

Kizito, Jin Hee, Shanjamo, Jong Hee

COOP model

Train them to write funding proposal

16


Creating Business Opportunities for the Sustainable Community of Lakhnu

8. Audit Template

a. ●

Measuring sustainability for the community? As much as sustainability is difficult to define, measuring can be challenging.

Moreover, unlike built environment, what this project is designing is online platform that aims to promote community participation and cultural identity.

Though most of indicators refer to economical criterions, we wonder they are enough or even right.

Report by Hegayati-Moghadam et al suggest helpful understanding in measuring rural sustainability.

It categorises indicators by economical, environmental and social sector.

We started to look at some of which related to our project. ○

Economic stability

Economic welfare

Social capital

Attachment to the place

Services

Government institution

Soil conservation

Environmental hygiene

Kizito, Jin Hee, Shanjamo, Jong Hee

air quality agriculture natural resources climate change & energy land use water waste reduction ecosystem gender equity recreation political participation sense of belonging mental health community participation food security social inclusion arts and culture cultural diversity education housing public safety physical health financial resources economic equity transportation labour economic structure

17


Creating Business Opportunities for the Sustainable Community of Lakhnu

8. Audit Template - Measure for Success

b.

Indicators and measures To ensure the validity of the project and its role in the community, the following indicators and measures have been put in place. These will: ●

integrate economic/social/environmental indicators

integrate quantitative and qualitative measure

revise and evaluate indicators as well

Economical

indicators

measure

detail

self-sustaining

income

income change ratio

Annual survey

vulnerability

No. of people earning income over poverty line? diversity of

Annual survey

reduction

businesses initiated?

competence &

number of users, skilled personnel, quality of products, quantity

efficiency

of the product

Cultural

indicators

measure

detail

repurposing

civic participation

presence and capacity of unions ( No of projects they do)

numbers by year

social cohesion

diversity of the participants, No of participants, frequency of the

interviews

business

Online data

heritage

official gathering access to and

Equal access to services related to e-commerce and gradual

Annual survey

quality of services

improvement of supporting services (electricity, water, courrier,

Satisfaction score

etc.)

Environmental

alternative agriculture

cultural identity

no of new traditional products, No of production

indicators

measure

detail

soil conservation

Quality of soil

soil testing

alternative

No. of people practicing and variety of crop(s) grown.

Annual survey

agricultural practices food production

Kizito, Jin Hee, Shanjamo, Jong Hee

amount of food produced (yearly)

18


Creating Business Opportunities for the Sustainable Community of Lakhnu

9. Budget Plan - Funding

Global greengrants Fund (INGO) 1% village fund

Ministry of Textile (Gov.)

0.5% merchant association

Asha Handicraft association (NGO) Ministry of culture (Gov)

5 year

Donation form private donor Donation from community people

business model

Indian Farmers and producers Asso.

profit

software

funds for the project

Craftizen Handicrafts (NGO)

1% heritage conservation

Paramparagat Krishi Vikas Yojana (PKVY)

JLIFAD World Bank

3 year

hardware

Jaivi Bharat 1% secondary education

UNESCO fund

Exit

The funding for the project will be collectively raised through the various stakeholders in the project. As shown above, these include the municipal and national government and UNESCO fund to name a few. This multifaceted approach allows for maximum input from all stakeholders from the onset of the project.

The funds for the project will be reinvested into the community through the merchant association and village fund, while the heritage and educational programs can continue to thrive under the stewardship of the community.

Kizito, Jin Hee, Shanjamo, Jong Hee

19


Creating Business Opportunities for the Sustainable Community of Lakhnu

9. Budget Plan - Detailed Action Plan

1

2

contents

Hardware

construction

2021

2022

2023

2024

2025

construction (new storage place) retrofitting

maintenance

management maintenance (cleaning, security ) rent / procurement

training

building technology course

other

regular monthly funding community participation project

Software

E-commerce

website design website maintenance other expenses logistics

promotion

promotion

partnership

consultants professional trainers artists, designers training

other

other

community participation project

common expense

team-expenses (fooding, Lodging & Miscellaneous) transport

other

fieldtrip Note: The shades of the colour signify the amount of budget to be spent. (The darker the colour, greater the budget)

Kizito, Jin Hee, Shanjamo, Jong Hee

20


Creating Business Opportunities for the Sustainable Community of Lakhnu

10. Covid and Policy Context

a.

Covid context

With the pandemic now a factor that has to be considered, ecommerce allows the community to be active in isolation.

“eCommerce capability is no longer limited to just traditional websites, and physical retail has blended with the digital world. The shop floor is now in the palm of our hands and consumers expect the same hassle free and convenient shopping experience whether they are purchasing in app, through their social feeds or in the real world” Business Standard (March 2021)

b. ●

Government scheme Paramparagat Krishi Vikas Yojana (PKVY) Paramparagat Krishi Vikas Yojana promotes cluster based organic farming with PGS (Participatory Guarantee System) certification. Cluster formation, training, certification and marketing are supported under the scheme. Assistance of Rs. 50,000 per ha /3 years is provided out of which 62 percent (Rs. 31,000) is given as incentive to a farmer towards organic inputs. This is the main scheme that our organic farming program will try to tap in for assistance in pro bono training, workshops and incentives for the farmers to switch to organic farming.

Kizito, Jin Hee, Shanjamo, Jong Hee

21


Creating Business Opportunities for the Sustainable Community of Lakhnu

जी शु क्रिया Thank You 감사합니다

Kizito, Jin Hee, Shanjamo, Jong Hee

22


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.