Under Pressure BRAND BOOK
Table of Contents 03 04 05 06 07 08 09
C O L O U R PA L L E T E T Y P E FA C E S PRIMARY MARK REVERSED PRIMARY MARK VERTICAL MARK REVERSED VERTICAL MARK PODCAST MARK
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Colour Pallette M E D I T AT I O N S G R E Y
C H A K R A Y E L LOW
A calming and reflective grey
An energy that radiates from deep within us
HEX: # 4C4C4F R: 77 G: 77 B: 79 C: 66 M: 59 Y: 55 K: 36
HEX: # FFDB12 R: 255 G: 219 B: 18 C: 2 M: 10 Y: 98 K: 0
DHARMA RED Red that may only speak truths HEX: # F15D24 R: 241 G: 93 B: 37 C: 0 M: 79 Y: 98 K: 0
NAMASTE ORANGE A vibrant and healthy shade of orange HEX: # F78F1E R: 247 G: 143 B: 30 C: 0 M: 52 Y: 99 K: 0
PRANA GREEN
YA M A B E I G E
That which gives us life
The colour of our ethical foundation
HEX: # 7AB542 R: 122 G: 181 B: 66 C: 58 M: 7 Y: 100 K: 0
HEX: # F7E8BF R: 247 G: 231 B: 191 C: 3 M: 7 Y: 28 K: 0
SHANTI GREY Harmonic and Peaceful HEX: # F7F7F7 R: 247 G: 247 B: 247 C: 2 M: 1 Y: 1 K: 0
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Type Faces grand hotel // used for titles and large section headers
The Quick Brown Fox Jumped Over The Lay Dog madras extra bold italic // used for subheaders
The Quick Brown Fox Jumped Over The Lay Dog
madras extra light // used for subheaders
The Quick Brown Fox Jumped Over The Lay Dog
univers roman // used for standard bodies of text
The Quick Brown Fox Jumped Over The Lay Dog
universe bold // used for standard bodies of text with exclamation
The Quick Brown Fox Jumped Over The Lay Dog 4
Primary Mark
Under Pressure
Your primary mark. This version will be used in most situations. Works best on a white or light grey field. This version should be the first mark people see.
HUP_Main.eps
HUP_Main.png
HUP_Main.jpg
Original vector file, may be scaled to size
Used in web applications. Cannot be scaled upwards
A compressed version, used when quality is not a priority. Cannot be scaled upwards.
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Reverse Mark
Your reverse mark. This version will be used in situations where there is a dark background image, as a watermark, or for screenprinting. The white in the .eps version can additionally be swapped out for a spot color to meet printing needs
HUP_Reverse.eps
HUP_Reverse.png
Original vector file, may be scaled to size
Used in web applications. Cannot be scaled upwards
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Vertical Mark
Your Vertical mark. This can be used for a wide array of applications, such as mugs, t-shirts, and many other print media.
HUP_Reverse.eps
HUP_Reverse.png
HUP_Reverse.jpg
Original vector file, may be scaled to size
Used in web applications. Cannot be scaled upwards
A compressed version, used when quality is not a priority. Cannot be scaled upwards.
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Vertical Mark Reverse
Your reverse vertical mark. This can be used in situations where mass quantities are required at a low cost, such as when screen printing.
HUP_Vreverse.eps HUP_Vreverse.png Original vector file, may be scaled to size
Used in web applications. Cannot be scaled upwards
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Podcast Mark
Under Pressure
This Mark and the shorthand version can be used for podcasts, vlogs, or live performances
HUP_Podcast.eps
HUP_Podcast.png
HUP_Podcast.jpg
Original vector file, may be scaled to size
Used in web applications. Cannot be scaled upwards
A compressed version, used when quality is not a priority. Cannot be scaled upwards.
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