JORDAN LAMBRECHT’S BOOK OF MADE THINGS MID 2015 EDITION
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TA B L E O F
CONTENTS
05 / ABOUT ME 06 / HAPPINESS SUMMIT 14 / DESIGNED EXPERIENCE 2 0 / B E T TA F I S H S TA R T E R K I T 2 8 / U N L D E S I G N P O R TA L 30 / HUNDRED ACRE DMZ 36 / SCHOOL OF MUSIC 4 0 / A L L I WA N T I S Y O U 42 / THE VISITOR 48 / PROCESS OFPROCESS 50 / SIMPLICITY WEBSITE 52 / McCASKILL PHOTOGRAPHY 54 / HOUSE OF THE RISING SUN 5 8 / I M A G I N AT I O N 6 0 / H E A LT H Y U N D E R P R E S S U R E
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
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ABOUT ME
Hey There. woodworking, aquascaping, and a plethora of other subjects all keep my mind occupied. I find myself obsessed with the quality of materials and how a medium can shape meaning. I feel that this makes me a more confident designer, and all of these skills not only broaden what I am capable of, but also enhanceand inspire my design work. I have a childlike sense of fascination of the world around me.
I’m Jordan - Maker of Things. Just your typical carbon-based life form who has a love for design. I’m currently based out of Lincoln, NE while I work on my undergrad degree and am loving every second of it. I’m constantly fascinated by all facets of life, and am perpetually creating. Graphic Design may be my primary focus, but I feel that I have a wide variety of other skills. I like to consider myself a ‘Maker of Things’. Web design, printmaking, guerrilla marketing, copy writing, photography,
I hope this collection of made things helps you better grasp who I am, and who I am as a designer. C’est la vie,
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
WORK 01 2014 HAPPINESS SUMMIT An interactive exhibit promoting the idea that plants generate quantifiable amounts of happiness. My research for this project focused on how we, in the modern world, interact with houseplants. I wanted to examine what effect they have on our mood, and what type of relationship we have with them. With the help of Professor Asher, I came to the conclusion that it would be extremely
interesting to curate plants from professors and faculty around campus. The results were a little underwhelming – I emailed 208 faculty members, of which only 5 had plants. Regardless, I worked with what I had. I took this information and created an infographic from the data, plotting
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where the professors were on campus and including a personal anecdote about their plant. I found that Professor Sandra Williams in the art department had many plants, so I decided it would be interesting to provide a particular spotlight on her.
WORK 01 - HAPPINESS SUMMIT
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
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FEMALE, 23 yrs
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plants
plants
H E A LT h
H E A LT h
H A P P I N E SS
HAPPINESS
L O CAT I O N p ro fes s i o n i am more d o yo u s i n g / ta l k to yo u r p l a n ts ?
l i s t yo u r p l a n ts
W H AT D O P L A N TS M E A N TO YO U ?
L O CAT I O N
L i n c o l n , NE Gr ap h i c D esi g n er
creative
logical
hopefully both O n l y w h e n s u p e r d r u nk
Succulents
p ro f e s s i o n i am more d o yo u s i n g /ta l k to yo u r p l a n ts ?
li s t yo u r p l a n ts
I slowly (and probably painfully) kill every plant i am given or buy... not on purpose. I don't think houseplant like me.
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FEMALE, 23 yrs
W H AT D O P L A N TS M EA N TO YO U ?
male, 23 yrs
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p la n ts
plants
H E A LT h
H E A LT h
H A P P I N E SS
HAPPINESS L O CAT I O N Li n c o l n , NE
profession
Lincoln, NE
i am more
logical
hopefully both
d o yo u s i n g /ta l k t o yo u r p l a n t s?
Ye s
l i s t yo u r plants
Basil, mint, thyme, sage, succulents, cactus
Once I killed all of them by going on vacation for a week (during the hottest week of the summer) and not getting a plant sitter. I returned home, devastated that they had almost all perished (except the basil--he's a rockstar). Over time, however, all but one came back to life! PLANTS ARE SO RESILIENT. They are currently thriving on my porch and in my kitchen (though I am out of town again for the week, so we'll see how they're fairing when I return).
W H AT D O PLANTS M EA N T O YO U ?
creative
logical
hopefully both Yes
Spider plant, jade plant, spiky dick plant, meyer lemon bush, three types of cactus, amazon fern, melon fern, telanthera, cryptocoryne
Lemon plant was cold because nebraska winter, started dropping leaves because not much sun. I warmed him up and positioned him for better sun, now doing great. Wilson is the spider plant that I initially stole from my high school english teacher [Ms. Wilson] (i stole one of the offshoot baby plants, put it in my pocket, planted it at home). Winston is like 1000 times larger now than when I planted him. He will live 4evr. I turn to wilson for literary inspiration
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LO CAT I O N
O maha, N E
p ro fe s s i o n
P har mac i s t
Mechanical Engineer
No n - P r o f i t D i r e c t or
creative
female, 57 yrs
i am more d o yo u s i n g / ta lk t o yo u r p l a n t s ?
l i s t yo u r p la n t s
W H AT D O P LA N T S M EA N T O YO U?
creative
logical
hopefully both No
philodendron, English ivy, chives, thyme.
I received a potted plant when my first-born son was born. It stayed alive for 29 years!
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WORK 01 - HAPPINESS SUMMIT
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
tru dy bu rge |
Journalism and Mass Communication
ANDERSON HALL “This is a picture of my Christmas cactus plant. I got the original cutting from my mother's plant and it was just small. It's grown considerably! I love it that it flowers in November, not quite Christmas, but loaded with flowers. Now that my mother has passed away, I enjoy thinking about her when I see the plant.”
pai ge glasshoff |
Woman’s and Gender Studies
SEATON HALL “the Women's and Gender Studies Program cares for three plants on the third floor of Seaton Hall, as well as one plant in my office”
“Flapjack kalanchloe - This was a gift from a student. It was funny, because I had really wanted one, but I couldn't find one. Then someone gave this to me. I really love it, I'm looking for a fancy pot for her.”
Joseba moren o |
modern languages, spanish
MANTER HALL “I know this is not completely related to what you are doing, but I was wondering if you have ever been to that little space on the east side of Manter Hall (behind Hamilton, I believe) where they have all these indoor plants. I go there quite often to relax, eat or read. It is quite a magic place.”
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WORK 01 - HAPPINESS SUMMIT
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STEP 05
add your plants
STEP 04
top off with soil
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WORK 01 - HAPPINESS SUMMIT
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
WORK 02 DESIGNED EXPERIENCE A piece that connects participants with nostalgiac memories. This project tasked me with creating a designed interactive experience with my semester-long research topic. As a refresher, my topic is studying how we interact with commercials and what tactics they use over time to get us to consume a product. So far the trend that I am noticing is that, well, there’s nothing new under the sun. The past 70 years have mostly been the same persuasive tactics, with a few updates along the way to keep with technology and the faster pace that it brings. The goal with this was to actually get real-world feedback. I wanted to interact with random people on the street and see what they think makes a successful advertisement. It was a study examining which television commercials stick with us through the ages and why. I thought it would also be fun to document the users while they interacted and tried to come up with examples. I created four chalkboard for them to create their memory on.
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WORK 02 - DESIGNED EXPERIENCE
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WORK 02 - DESIGNED EXPERIENCE
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WORK 02 - DESIGNED EXPERIENCE
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
WORK 03 BETTA FISH STARTER KIT A Package design built from the ground up. The Betta Fish Starter Kit - a venture into the world of package design. I wanted to explore the nuances of creating a product from the ground up, but I also wanted to create something that I myself would buy at a store. I noticed a lack of general knowledge amongst people about caring for fish - a lot of people are too intimidated by fishkeeping to attempt it. I wanted to create a simple solution that involved one single purchase containing everything a person could possibly need to delve into the hobby. Thus, I came up with a Betta Fish Starter Kit. I decided to theme it around a hybrid stylization combining old apothocary/vintage packaging and more sustainable design (Think watercolor meets Cooper Black). A lot of market research went into the project, as one of my goals was to make something that could be not only environmentally friendly, but also producable in a large volume and high quality. It was also a great opportunity to learn about how cardboard interacts with printers and how to correctly finess a laser cutter.
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W O R K 0 3 - B E T TA F I S H S TA R T E R K I T
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W O R K 0 3 - B E T TA F I S H S TA R T E R K I T
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W O R K 0 3 - B E T TA F I S H S TA R T E R K I T
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J OJRODRADNA N L ALM ABMRBERCEHCTH ’ ST ’BS OBO OKO O K FOM FA MDAEDTEHTI H N IGNSG S
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W O R K 0 3 - B E T TA F I S H S TA R T E R K I T
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
WORK 04 UNL Design Portal A Social Platform for UNL Design Majors Under the leadership of Professor Colleen Syron, another student and I received a UCARE research grant to develop a virtual space to tighten UNL’s student design community. We provide a place where students can learn from upperclassmen, trade techniques, engage in online critiques, and hear about upcoming events and internships in the Lincoln/Omaha area. We decided that the best delivery mechanism would be Wordpress. Along the way, I became a Wordpress master (lots and lots of customization) and picked up a decent amount of coding skills. www.unldesign.com/portal
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W O R K 0 4 - U N L D E S I G N P O R TA L
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WORK 05 Hundred Acre DMZ A Twisted Childrens Book About Social Responsibility For this project, I wanted to showcase the impact our society has on our planet. I firmly believe that the only possible way of improving our waste consumption and disposal habits is by educating our children from the start. If they grow up with proper education and have a sense of environmental responsibility instilled in them, then perhaps we can correct our current trajectory. I thought it would be an interesting approach to take a children’s book, something extremely innocent, and tarnish it. I feel like it is an accurate parallel to what we are doing with our planet. Also, because it is a children’s book, it could be a possible opportunity to educate our youth of the world. For me, this was a great opportunity to hone my illustrating skills. It was extremely challenging matching the illustration style of the original Winnie the Pooh. I also added actual photos to the illustration to invoke a sense of surrealism. This was an extremely fun project at the same time, and I feel like if I had a few extra months to work on this, I could take it to some pretty extreme lengths. In the future I want to extend it to other children’s books and create an entire series. If I could go back and change this project, I would make it a complete book and add the rest of the original book to it.
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WORK 05 - HUNDRED ACRE DMZ
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WORK 05 - HUNDRED ACRE DMZ
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WORK 05 - HUNDRED ACRE DMZ
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
WORK 06 Glenn Korf School of Music Multiple Works for the GKSoM This is a collection of work that I have done for the Glenn Korff School of Music here at UNL. They task me with creating a plethora of different media to help boost the viewership and audience of their college.
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WORK 06 - GKSoM
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WORK 06 - GKSoM
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
WORK 07 All I Want Is You A Venture Into Animation Authoritatively architect holistic action items vis-avis distributed manufactured products. Assertively promote effective results through distinctive e-commerce. Progressively cultivate user-centric e-business vis-a-vis covalent services. Distinctively synthesize interdependent services through principlecentered communities. Monotonectally drive robust portals and bleeding-edge supply chains. Enthusiastically simplify cost effective e-business without efficient scenarios. Quickly recaptiualize corporate catalysts for change via timely portals. Assertively leverage other’s robust ROI.
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W O R K 0 7 - A L L I WA N T I S Y O U
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WORK 08 The Visitor A (Slightly Illegal) Sticker Bombing Not of this world, this visitor comes from a race descended from cloud computing, thus never evolving the need for arms. Armless and alone, outside of its natural environment, this visitor is forced into becoming an observer. All it has left is the ability to watch, never touching nor interacting.
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WORK 08 - THE VISITOR
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WORK 08 - THE VISITOR
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WORK 08 - THE VISITOR
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
WORK 09 The Process of Process A Video Showcasing Gestural Emotion A video short I created for Intermediate Graphic Design. The goal was to show the creative process and struggle that a designer goes through to achieve a final product. I wanted to show emotion using nothing more than hands and a pen.
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WORK 09 - THE PROCESS OF PROCESS
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WORK 10 SIMPLICITY FROM COMPLEXITY A MOTION WEBSITE ABOUT SIMPLIFYING IDEAS A website centered around the idea of taking complex ideas (Time, Momentum, Infinity) and breaking them down into a much simpler form. The concept goes back to how I design: I’m a believer that the simplest design is the best design. Just a heads up, the code I used for the video to play in the background isn’t mobile friendly, and only works in a desktop browser.
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WORK 10 - SIMPLICITY FROM COMPLEXITY
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
WORK 11 MARY MCCASKILL PHOTOGRAPHY A BRAND IDENTITY This is a brand identity created for Mary McCaskill Photography llc. The client requested something timeless, clean, and nostalgic. This is the final product of that request. Along with it, a brand styleguide was created to help the client stay true to her identity.
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WORK 11 - MARY MCCASKILL PHOTOGRAPGY
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WORK 12 HOUSE OF THE RISING SUN A TYPOGRAPHIC STUDY This was a project for Advanced Typography. The objective was to set type on a folded piece of paper. I chose to encapsulate the song House of the Rising Sun by The Doors. I thought it would be an interesting concept to format the type into a fortune teller, because the song deals with fate and choices. Each tab opens to reveal a vice (gambling, drinking, etc) and then further opens to reveal your death (hanging, electric chair, bullet, etc).
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WORK 12 - HOUSE OF THE RISING SUN
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WORK 12 - HOUSE OF THE RISING SUN
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JORDAN LAMBRECHT’S BOOK OF MADE THINGS
WORK 13 IMAGINATION CHILD ADVOCACY CENTER PROMOTIONAL VIDEO A video created to increase donorship for the CAC. The goal was to allow them to enter a child’s imagination and see from the perspective of a child who had bad times, entered the CAC, and went on to know things will be okay.
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W O R K 1 3 - I M A G I N AT I O N
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WORK 14 HEALTHY UNDER PRESSURE A BRAND IDENTITY This is a brand identity created for the podcast Healthy Under Preassure, which deals with the tribulations of staying fit while maintaining a professional lifestyle. The client wanted something that would catch the eye and remain relevant for a long time. I thought this suited the tone quite well, establishing bright and healthy visual communication with it’s podcast viewers. Please feel free to support HUP at HealthyUnderPressure.com
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W O R K 1 1 - H E A LT H Y U N D E R P R E S S U R E
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