Alas, Atlas by Jordan Lambrecht

Jordan Lambrecht

ALAS, ATLAS

ALAS, ATLAS Jordan Lambrecht

Not that this humble book is deserving of a dedication, but this is for my failures for I wouldnâ&#x20AC;&#x2122;t be who I am today without them. And my mom, hi mom!

Book One

by the numbers

05 07 11 13 15 17 19 21

a semester in inspiration a semester in sticky notes a semester in instagram a semester in beer a semester in fish a semester in health a semester in dishes a semester in objects

Book Two

happiness summit

27 29 31 39 41 43 49 51 55 57

thesis project grade sketches & concepting type study email responses survey data iterations final version closeups documentation

table of

contents

Book Three

the circle brand architecture

69 71 73 75 76 77 82 83 87 97 101

thesis thesis feedback project grade book map sketches & concepting mockup creation process video stills documentation project link

Book Four

a book about this book 105 109 111 113

type setting sketches & concepting mockup peer feedback

MAPPING FOR A NARRATIVE ATLAS During the Fall Semester 2014 at the University of Nebraska-Lincoln, students of Advanced Graphic Design / GRPH 421 authored a collection of maps, charts and diagrams that centered around the concept of â&#x20AC;&#x153;well being or happiness.â&#x20AC;? Each designed artifact addressed aspects of individual design research and illustrates various methods of investigation. The Atlas publication is a compilation of works that document research and explain processes. Projects engaged students in the invention of unique graphic systems that visualize information about happiness and well being. The designs represent quantitative and qualitative narratives and illustrate individual perspectives and interests.

These visual displays charting well being and system were compiled into an atlas â&#x20AC;&#x201D; a book of maps, charts, illustrations or diagrams united by the interpretations of happiness and system that are found within a society. The atlas represents a coordinated body of methods, a scheme or plan of procedure that was used to organize data from design research. Various production methods were considered and students were encouraged to explore a wide variety of media and design strategies. These methods were evaluated on their effectiveness as generators of visual information with respect to their project goals and intended meanings.

foreward by Stacy Asher Assistant Professor of Art Advanced Graphic Design Fall 2014

This book focuses on the human aspect to creating. Iâ&#x20AC;&#x2122;ve compiled a data set of many of the things Iâ&#x20AC;&#x2122;ve consumed, interacted with, or used during a semester of making. Some of these things played a vital role in the creative process, but some of them are more superfluous yet quirky.

book one by the numbers

my living inspiration

a semester in instagram

and their captions Baby Bart #kitten

Grid is Love. Grid is Life. #inDesign #LayoutDesign

Part 2 #happiness

My installation at the Lincoln Happiness Summit!

Some apartment feng shui.

Lantern Tour at the #caveofthewinds

Let the games begin. #midterms

Working that sweet wood #woodworking

The only people I need

There’s a glitch in the matrix #HondaElement

#maha2014

I tried painting with coffee grounds due to boredom. I don’t even know.

#Yosemite

Corny moment of the week: every day this lady sits next to me and puts up with me constantly asking her “does this look stupid?” Every five minutes. I wouldn’t be where I am today without her. You only find someone like that once in a lifetime. #MyCopilot

Friday night? Oh you know, just at home...aquascaping. #Nerrrrrrddddd

Hey there, #SanFrancisco

Kaylee found a Disney Store.

Nerdgasms at Mecca.

#GardenoftheGods with @khomolka12

Thank god for modern science. Why did it take us so long to advance shopping basket technology?

beers consumed

78 13

number of fish killed:

11 15

empty fishtank

number of hours slept:

887 38 hours

7.9

minutes

hours per night, average.

number of steps taken:

809,879 387.9 (the distance between Lincoln, NE and St. Louis, MI)

steps

miles

a semester in health This semester I wore an Up24 Tracker on my wrist for 24 hours a day, seven days a week. It recorded detailed information about my health to help me make better choices. Here is a quick summary of my health for the past 16 weeks.

number of dishes done:

0 19

Macbook Pro pair of Apple headphones Canon t3i camera lens pair of car keys on caribeaner Fossil wallet iPhone 5c, white pad of orange sticky notes Jawbone Up24 fitness tracker 1tb LaCie harddrive Swatch wristwatch Uni-ball micro pen leatherbound sketchbook, stamped with quote â&#x20AC;&#x153;so it goes.â&#x20AC;?

Objects used on a daily basis

This was an installation piece for the Lincoln Happiness Symposium. I wanted to showcase the effects that plants in our homes/offices have on our happiness. I also thought it would be a great opportunity to give people who do not have any plants at home a starter plant.

book two happiness summit

project thesis

This project allowed me to consider the role of the graphic designer in creating social change or designing for the social good. I gained a better understanding of the human condition and how graphic design can reflect on social change. The end result is a series of visualizations that tell an audience something about happiness and well being through visual storytelling. Extensive observation, design research, exploration and experimentation were encouraged and enjoyed. Systems of design repr esentation and analysis as well as formal parameters, methods for exploration of intersections were developed. I investigated, diagrammed, dissected, compartmentalized, mapped, charted, catalogued, analyzed, designed schemata and visualized presentations or displays of visual information. Quantitative and qualitative representations were produced.

Quantitative Representations 1. involving or relating to considerations of amount or size 2. capable of being measured Qualitative Representations 1. involving or relating to distinctions based on quality or qualities 2. based on feelings, interpretations and observations My research for this project focused on how we, in the modern world, interact with houseplants. I wanted to examine what effect they have on our mood, and what type of relationship we have with them. With the help of Professor Asher, I came to the conclusion that it would be extremely interesting to curate plants from professors and faculty around campus. The results were a little underwhelming â&#x20AC;&#x201C; I emailed 208 faculty members, of which only 5 had plants. Regardless, I worked with what I had. I took this information and created an infographic from the data, plotting where the professors were on campus and including a personal anecdote about their plant. I found that Professor Sandra Williams

in the art department had many plants, so I decided it would be interesting to provide a particular spotlight on her. She had plenty of interesting and intriguing anecdotes. Additionally, I included another poster that detailed how to create a terrarium. Terrariums have always been a (albeit strange) hobby of mine, and I wanted to share how to create one with others. I think that itâ&#x20AC;&#x2122;s a great creative outlet. I created a hierarchical instruction list for creating one. I wanted to provide those who do not have many plants an excellent avenue to begin caring for plants. For the final panel, I put out a survey for people to take, asking them several questions about their personal experiences with houseplants. I curated about 50 responses, selected the best ones, and displayed them in a grid.

grade sheet for project one

sketches & concepting

type study

happiness summit_testprint.pdf

11/6/14

4:00 PM

BEBAS Neue for bold statements

century gothic for subtle statements

CMY

faculty emails saying ‘no’

The original outgoing email Hello! I’m a Graphic Design senior over in the college of Art and Art History. I’m currently conducting research for my thesis on how we interact with indoor plants, and what role they play on our mood. For one of the segments of my design research, I plan on having a quantitative map of our campus with pinpoints locating different office plants of professors. I think it will be extremely interesting to see different plants from a wide variety of faculty and staff.

I emailed around 210 UNL faculty asking them about plants that they may have in their office. Unfortunately the results were a little underwhelming. Only about 20 or so responded, and most to tell me that they do not, in fact, have any plants. These are the faculty members who said no.

I would love some input from you! Do you happen to have an indoor plant in your office? If you do and you have a few moments, would you mind taking a cellphone photo of the plant and emailing it back to me? Any information you can give me on yourself and the plant would also be helpful (how long you’ve had it, if you’ve named it, what type of plant it is, or any other anecdotes about it).

All of my research findings will be showcased on November 8th, at the Lincoln Happiness Summit (which I encourage you to consider attending.) My goal for the summit is to curate a collection of plants that I’ve found from participating faculty. I would love to take your plant out on loan and display it. Let me know! If you don’t have time to participate, that’s perfectly okay - I understand that you’re busy. Feel free to pass this email on to other professors in your departments as well. Thank you for your time! -Joran Lambrecht Jordan-Lambrecht.com

Hi Jordan,

Sorry no plants.

Sorry but I have no plants to share with you.

Alas, no. Perhaps your research will suggest that I get one! ;)

Cheers, jean.

Ian

Sadly no but if I had one I would water it and take care of it greatly if someone gave it to me as a gift.

I’m sorry, but I’m plantless. Gary

Hi Jordan I do not have plants in my office Laurel

I would especially like a Dionaea muscipula Brian

No plant in my office…

Sorry—no plants.

Sharon

James

I’m sorry to say one of my plants died and I took the other home for the summer. Sorry. Jerry

I’m afraid my bamboo just died! I usually try to have a plant or flowers in my office, but at present do not. I will complete your survey though. Cara

Dear Jordan, Your project sounds very interesting! Unfortunately, I cannot be much of help, since I do not have any plant at the moment in my office… please, id you find out strong connection with good mood, let me know and I will try to make sure to have one in the future. Best wishes for your project. Regards, MP

Hi, Jordan,

Jordan,

I do not have a plant in my office.

Sadly, I do not have any plants in my office.

With sincere warmth, blessings, & peace,

Good luck with your study.

Hi Jordan,

Hello Jordan!

Dear Jordan,

Jordan.

I don’t have any plants yet. Maybe I should get some. Best of luck with the research project!

All of my studio plants are artificial. :-)

I had a cactus that i picked and potted myself from Cherry County, Nebraska. It was dead in a year. Its remains were composted so, sadly, I cannot even send you a picture. Best of luck with your research!

great idea, but I have no plants in my office.

Best, John

Liz

Tammy

Pete

Dear Jordan, unfortunately I do not have any plants in my office. Good luck with your research. Mila

William

Warm Regards, Susan

J ordan, Sorry. I have no plants in my office. Steve

I produced a survey to a random sample of people to see if there were any trends amongst their interactions with houseplants. I received 57 responses.

how old are you?

where do you live?

25 22 21 23 21 23 21 22 98 40+ 23 23 24 20 23 21 29 57 39 24 20 24 32 32 36 21 23 23 21 25 28 24 25 34 43 53 42 36 23 20 32 65 24 65 23 22 48 21 22 24 23 9 63 31 48 56

Lincoln, NE Lincoln, NE Lincoln, NE Lincoln, Nebraska Lincoln, Nebraska lincoln, ne Lincoln, NE Lincoln, NE Lincoln, NE Sidney ne Lincoln, NE Omaha, NE Des Moines, ia Omaha, NE Kansas City Missouri lincoln, ne Nebraska Omaha, NE Omaha, NEBRASKA Omaha Lincoln, NE Lincoln, NE Lincoln, Nebraska Lincoln, ne Augusta, GA Lincoln, NE Lincoln, NE Omaha Lincoln, NE Lincoln, NE Lincoln, NE Omaha, ne Dallas, TX omaha, NE omaha,ne council bluffs, ia Omaha,NE Plattsmouth, NE Lincoln NE Sidney, Ne Bunch, Ok Omaha, NE Omaha, NE Omaha, Ne. Lincoln, NE Lincoln, NE Omaha, NE Lincoln, NE Omaha, NE Omaha, NE Lincoln, Nebraska Bellevue, NE Lilncooln, NE Lincoln NE lincoln, NE Lincoln

what is your gender?

are you more...

for me, my house/apt is...

what do you do for a living?

how happy are you (1-10)?

how healthy are you (1-10)?

Male Female Female Female Female Male Female Female Male Female Female Female Male Female Female Male Male Female Male Female Female

Logical / Analytical Hopefully Both Hopefully Both Creative Creative Hopefully Both Logical / Analytical Creative Creative Hopefully Both Hopefully Both Logical / Analytical Hopefully Both Logical / Analytical Logical / Analytical Logical / Analytical Hopefully Both Hopefully Both Hopefully Both

Home Place to Sleep Home Home Home Home Home Home Home Home Home Home Place to Sleep Home Place to Sleep Space Space Home Home

Student Student student graphic designer student student Student Werk Graphic Design I work at a flower shop News reporter Student horticulturist STUDENT student student Academia, office work pharmacist Teacher

7 4 8 8 7 5 4 7 8 8 4 4 4 6 7 7 8 9 3

6 2 8 5 8 6 3 6 1 7 3 3 5 7 7 7 7 7 3

Creative Hopefully Both Logical / Analytical Creative Logical / Analytical Creative Hopefully Both Creative Logical / Analytical Logical / Analytical Hopefully Both Hopefully Both Creative Logical / Analytical Hopefully Both Hopefully Both Logical / Analytical Hopefully Both Logical / Analytical Hopefully Both Creative Hopefully Both Creative Hopefully Both Hopefully Both Hopefully Both Logical / Analytical Hopefully Both Hopefully Both Hopefully Both Logical / Analytical Hopefully Both Hopefully Both Logical / Analytical Hopefully Both Hopefully Both

Home Space Home Home Home Place to Sleep Home Home Home Home Home Home Home Home Place to Sleep Home Home Home Home Space

Student worker Advertising/PR Building Controls Technician Cosmetologist Nuclear Plant Operator student Work for a non-profit Waitress Student at UNL Work Teach English at university level It Server transportation freds geusha dispatch Operations Administrative Assistant Toddler teacher Paraprofessional invent CSR Nothing Semi retired Mechanical Engineer Student/Intern Exec. Asst. Work at Chili’s office assistant/driver Plant Manager Hustle I’m a dog. Teacher/Administrator Assistant Professor teach professor, UNL

3 8 9 3 7 5 8 3 9 6 3 2 3 7 10 8 7 8 6 2 4 8 2 8 9 5 8 6 6 7 9 10 8 7 8 7

3 8 8 3 7 5 9 4 6 7 3 3 3 7 8 7 7 9 8 3 3 8 1 8 8 3 8 4 8 7 7 10 8 7 8 7

Male Female Male Female Female Female Male Male Male Male Female Male Male Female Male Female Female Female Female Female Male Female Male Female Female Female Male Male Prefer not to Say Male Female Female Female Male

Home Home Home Home Home Home Home Home Place to Sleep Home Place to Sleep Home Home Home Home

how many plants do you have?

do you ever sing or talk to your plants?

do you name your plants?

do you have a set watering schedule?

8 0 4-6 2 10 0 15 1 0 5 0 2 10 1 1 2 None now, many in winter 5 11 4 2 6 5+ 8 6 a lot - 20? 10 1 0 around 30 3 0 3 3 1 0 2 2 0 0 1 still living 6 None 3 15 - 20 Three 0 0 5 0 0 none 2 3 3 12

Yes

No No No

Yes No Yes

Yes No No Yes

Yes No No No

No No No No No No No No No Only When Super Drunk Yes No Yes No Yes Yes No No No No No No No Only When Super Drunk No No No No

No Yes No No No No No No No Yes Yes No No No No No No No No No No No No Yes No No No

Yes No No No No Yes No Yes Yes No No No No No No No No Yes Yes Yes No No No Yes No Yes Yes

Only When Super Drunk Yes No No Yes No No

No Yes No No Yes Yes No

No No No Yes Yes No No

No No No

No No No No No No No No

No No No No Yes No No Yes

Yes No No No

do you garden?

list your plants, if you can

Yes

2 cacti (Jon and Pete), 6 succulents. Don’t know the formal names

No No Yes

succulents. usually bouquets of flowers succulents no, they are from funerals of family members and we always have some type of plant on the kitchen table

Yes No No Yes

Bamboo, cacti, etc Nope No Peace lillies

No Yes Yes No No Yes Yes Yes Yes No I have some herbs growing Yes Yes Yes No I have some herbs growing No No No Yes No No Yes No Yes No No No

Indoor leafy houseplants Two orchids, five tillandsia, a wandering Jew, scilla from south Africa and... A rabbits foot fern.

No Yes No No Yes Yes Yes

Dead ones

I have some herbs growing No No Yes Yes Yes No Yes

Focus, aloe, mums, herbs

Aloe vera nope Herbs, ornamental. Leafy, green stuff. Not succulents though, philodendron, English ivy, chives, thyme Yuccas + Peace lilly They’re plastic sooo nope haha Avocado Tree Saplings x2 Chives Golden Pothos aka “The Love Fern” 2 Unknown Cactus Jade Plant, a long creeping ivy thing, some pointy ones that look like mother-in-law’s-tongue. A grass-like one. Just random ones we collected/rescued. Jade, Palm, African violet, other leafy greens Aloe vera, Various cactus mostly succulents. aloe, jade, cacti, spider plant, air plants, rubber tree Basil, mint, thyme, sage, succulents, cactus I dont have any plants mainly because I live in the Courtyards on UNL Campus and I dont have any room. However, I will answer the questions as if I had a plant. Dracenea Marginata, Alocasia, Hibiscus, Madavilla, Hybrid Philo, Pothos Pole, Staghorn Fern, Kimberly Fern, Tomatoes, Duranta Bush, Sago Palm, Majesty Palm, Phalo Cat nip, African violet, Fern Succulents, and one other kind that I inherited from my grandparents. It’s green. No ! cactus none Geranium, Ivy

None Boston Fern Begonia Asparagus Fern Spider plant, jade plant, spiky dick plant, meyer lemon bush, three types of cactus, amazon fern, melon fern, telanthera, cryptocoryne Two aloe vera plants, and a hen and chick plant.

I eat plants, so my people don’t have any. Christmas Cactus; African violet cacti x2 bamboo x1 one a fern type, one a flowering cactus-y type, and one a classic houseplant with trailing leaves big ficus (4 ft. tall), jade plant, spider plants, aloe, oxalis, Christmas cactus, philodendron, angel leaf begonias

Do you have any special memories that you’d like to share? I memorialized the death of my cactus Doug. I slowly (and probably painfully) kill every plant i am given or buy... not on purpose. I don’t think houseplant like me. Nothing comes to mind. I killed my bamboo plant because I forgot to water it for 2 months. No Jordan

I keep the Tillandsia plants suspended in what I call my “flying circus”! It soothed a burn once. I get really excited when a new leaf starts to grow, mostly because I constantly think I’m accidentally killing it. nop I often times lose some minutes looking at them or touching them. Not only when I am watering or working on them. I observe their quiet lives. I received a potted plant when my first-born son was born. It stayed alive for 29 years!

Once I forgot to water my peace lilly during a 3 week vacation but it survived and I felt like it surviving was its way of telling me it really wants to live. We bonded. I don’t know that this would be considered a house plant because it actually grows outside and then is displayed inside but, my moms favorite flower is the lilac so we would always go hunt them down when they were in full blo When Charlie and Steve’s roots took hold. I was a proud Pappy. I really like how they make my tiny space “softer”. The plants sit in the window and you see them as you look outside. I would miss them if they were gone.

There’s no such thing as a green thumb, it requires research, time and effort to succeed. I often steal cuttings of succulents from places I visit. My favorite was the Garfield Park Conservatory in Chicago. Once I killed all of them by going on vacation for a week (during the hottest week of the summer) and not getting a plant sitter. I returned home, devastated that they had almost all perished (except the basil--he’s a rockstar). Ov I dropped it on the floor and I felt really bad about it I water my plants when they feel dry. I grew up working in a Greenhouse that my dad owns and operates, It has been in business since 1976. I have too many memories to list. Yeah, I feel really bad for my plant because my roommates cat eats it...and knocked it off of the bookcase. Now it’s outside and I’m not sure if it’ll survive. I wish I could take better care of plants. no, they’re always just dead! Not legally I use to have several houseplants, from funerals, etc. they always had good memories to them. I gave ny wife a “Love Fern” as a gag.

I grew a cactus once, it was awesome, the Only plant that could survive outside my fish tank. I had a succulent when I was a kid that I never watered and it died My begonia is from a cutting that a very good friend gave to me. It was her grandmother’s plant so it is very special. “Lemon plant was cold cuz nebraska winter, started dropping leaves because not much sun. I warmed him up and positioned him for better sun, now doing great. Wilson is the spider plant that I initially stole from my high school english teacher [Ms. Wilson] (i stole one of the offshoot baby plants, put it in my pocket, planted it at home). Winston is like 1000 times larger now than when I p no

I had a nice banana tree. It was pleasant. I like to throw dirt on my poop after pooping in the garden.

not specifically, just a general sense of pleasure when there are green plants around The one I bought at Target has lived for 15 years no matter what I do to it, so I admire it. The fern-like plant I bought at Home Depot or similar store has always been a disappointment because it is not in fact an elegant fern, but One huge plant given to me, for my guest room. It just got so big I had to remove it. It took over the room! It was like the ones in Sheldon inside.

oom and steal bushels of them from wherever they were growing. We usually found them by churches which of course, made the whole thing thatch better because of how completely unethical it was.

ver time, however, all but one came back to life! PLANTS ARE SO RESILIENT. They are currently thriving on my porch and in my kitchen (though I am out of town again for the week, so we’ll see how they’re fairing when I return).

lanted him. He will live 4evr. I turn to wilson for literary inspiration”

t it too won’t die. The cactus seems troubled and no longer flowering and I think is doomed--it was a gift and I always have reservations about plants as gifts because they impose an obligation to take care of them.

original prototype

House Plants and Happiness

Improves concentration / memory

Increases passion / relationships

5 iterations

Improves air quality

Learning and responsibility

Increase perception of space

Hobbies = Less Stress

Increase in room humidity

AVERAGE NUMBER OF HOUSE PLANTS FIVE TO TEN

OVER TEN

22%

24%

NONE

25%

29%

FIVE OR LESS

BEST PLANTS FOR INDOOR USE Common Name

Benefit

Spider Plant

Purifies air rapidly; removes formaldehyde

Dragon Tree

Purifies air; removes formaldehyde, benzene, toluene and xylene

Gerbera Daisy

Releases oxygen at night; purifies air by removing benzene and trichloroethylene

English Ivy

Removes benzene from air

Boston Fern

Humidifies air

Philodendron

Purifies air; removes formaldehyde

Snake Plant

Purifies air; removes formaldehyde and nitrogen oxide produced by fuel-burning appliances

Peace Lilly

Removes mold from air

second edition, supplemental

how to make a terrarium

second edition

FASTEN CAP The cap is completely optional. Putting a lid on your terrarium creates a closed eco-system that requires less maintainence. However, there’s a downside - many plants won’t survive in a sealed environment.

ADD PLANTS Go exploring outside! Find some cool moss hiding under a rock and some interesting plants. Research online what plants work well. Additionally, craft stores sell some really neat figurines that can be placed with the plants to create a composition.

top off with soil Grab yourself a bag of moisture control soil from your local hardware store, garden center, or nursery

Throw in charcoal Track down some charcoal. This isn’t a neccesary step, but it will help filter your water if you choose to create a closed terrarium.

add some rocks Find your local back alleyway and grab some small rocks, this will help create stronger roots while preventing your plants from rotteting.

find a cool jar Any unique, awesome looking jar will do just fine!

Terrarium keeping is a great way to brighten a space and make your house feel more like a home. Creating a terrarium is certainly a creative outlet and an exceptional opportunity to express yourself through a unique form of art. Maintaining and monitoring a terrarium instills a sense of responsibility and pride. Additionally, there is something very enticing about creating a miniature eco system that you have complete reign over. What ever the reason, terrariums are fun for people of all ages!

w h at ’s a l l t h i s h u b b u b ?

why should i? 50

final version

closeups

documentation

We were tasked to read the book The Circle by David Eggers. Itâ&#x20AC;&#x2122;s a book that deals with a megacorporation, privacy, and tech trends of the future. I wanted to create a brand architecture for the fictional corporation in the book.

book three the circle brand architecture

project thesis

For this project we were tasked to, in some way or another, map the book The Circle by David Eggers. The Circle is a 1984-esque novel which deals with a decreasing amount of a privacy in a world where technological advancements are as rapidfire as the amount of daily tweets that they are forced to put out. My approach was somewhat straightforward. I decided it would be a good idea to execute a brand strategy for the company. I began by coming up with a list of possible, practical, and plausible ways to showcase the brand. From there, I narrowed it down and began researching how to achieve those executions within the confines of my Ramen Noodle budget. It turns out that the answer generally lies in ‘lots of sticker paper.’ Additionally, I found some decal transfer paper as well as some screen printing paper. Part of the recurring theme in The Circle is this oversaturation of their logo. It appears to be everywhere; their bedding, their phones, their shirts. Everywhere they look, the Circle’s logo is slapped onto it. This led me to the idea of expressing this notion of over-saturation. I strived to come up with a concept that pointed the viewer to

understand how frequent the logo appears in the book. The idea that it appears so much in the book leads one to ponder if, when Mae and the rest of the Circlers go home, what their personal views on the logo are. Are they completely desensitized? Does it make them angry? or does it make them feel comforted?

Overall, I thought this was an exciting platform to practice video editing, which has always been a hobby of mine. Sadly, I don’t get as much time with that hobby as I would like, so this was a great outlet for me. Additionally, I really enjoy doing mapping projects and working on brand strategy and execution.

Once I had all of my branding items created (water bottle, t-shirts, tote bags, etc), I tried to discover the best way to document them and create a narrative out of them. For that, I turned to videography. I chose to display the brand elements using short, yet extremely vague and loose, storytelling. I tried to keep faces out of the shots as much as possible and rely on the objects to explain their purpose to the watcher. The angles, shots, and editing were also key contributing factors to the successfulness of the narrative. I wanted the video to engineer a desirable and seductive product. I kept it light-hearted and surreal, which I thought kind of teased to the desirability of the brand architecture.

thesis feedback

project gradesheet

the book

visualization of the Circleâ&#x20AC;&#x2122;s campus

sketches & concepting

first mockup

the creation begins

video stills from final piece

family photo

100

and finally, a link to the actual video

http://youtu.be/otdPKrFDCjs

101

102

The final book deals with the creation and the process behind book itself. This was extra challenging because I was making a book about the book. What came first, the chicken or the egg?

book four a book about the book

this is helvetica neue, bolded, set to 50 pt with a 50 kern. it is not to have capital letters. it should be used in situations requiring a title. avoid orphans. 105

This is Helvetica Neue, bolded, set to 16 pt with a 50 kern. Normal Grammatical rules may apply to this type set. It is to be used where images in juxtaposition of headers and titles simply doesnâ&#x20AC;&#x2122;t cut it. It should not be used for paragraphs or other forms of lengthy text. Orphans should still be avoided.

106

This is Helvetica Neue, regular, set to 08 pt with a 50 kern. It is used for normal content and folios. If the page number is a single digit, it is to begin with a zero. It is to only be placed under a bar with a 01 pt stroke on it, like this:

107

108

Sketching and concept

109

110

mockup

111

112

feedback from peers

113

114

115

116

117

118

119

120

about the author

121

I’m Jordan. Just your typical carbon-based life form who has a love for design. I’m currently based out of Lincoln, NE while I work on my undergrad degree and I’m loving every second of it. I consider myself a Maker of Things more than I do a graphic designer. I’m constantly fascinated by all facets of life, and am perpetually creating. Gardening, woodworking, aquascaping, terrarium crafting, painting, singing, arduino tinkering, lego building, beer brewing, programming, print making, and any other fathomable muse. I have a childlike sense of fascination of the world around me. Check me out at www.Jordan-Lambrecht.com

122

colophon

123

Alas, Atlas is set to one typeface - Helvetica Neue. It was developed at D. Stempel AG, a Linotype subsidiary. The studio manager was Wolfgang Schimpf, and his assistant was Reinhard Haus; the manager of the project was RenĂŠ Kerfante. Erik Spiekermann was the design consultant and designed the literature for the launch in 1983. This book was printed, bound, and designed by Jordan Lambrecht for Stacy Asherâ&#x20AC;&#x2122;s Advanced Graphic Design class at the University of Nebraska-Lincoln. The book was constructed and printed by UNL Printing Services under the care and guidance of:

124