Portfolio: Jordan Carr

Page 6

Nike Digital With many years working as a designer in the sports industry, my next challenge was working at Nike European Headquarters. Originally, I was brought in to develop the ever-growing digital Nike App, for the launch in June 2017. After a successful launch my priorities were to oversee all app design within Europe, whilst maintaining a very high standard of digital production and execution. As well as designing content, I also approved creative from our key cities in EMEA, making sure it was always within the brand guidelines across all categories.

Following from a successful first year overseeing the app, I was then given the opportunity to expand my skill set across various digital media in a variety of different platforms. My role as a digital designer required a solid understanding of visual design principles that could tell one story across multiple applications, keeping the same look and feel throughout. This lead to many seasons of successful campaigns for the broad range of categories I worked on.

Back in 2015 I also got the opportunity to design a range of printed branding across a various selection of Nike events. Events included Nike Run with Hart, Nike Trophy 2015, Nike Women’s 10K 2015. Working closely with the Nike events team at Limelight Sports.

1,883*

Photography Retouching Email & App Design Homepage Take-overs Digital Production Race-day Branding Staff & Participant Clothing Logo & Brand Guideline Curation

pieces of App content designed for the Nike App.

1,329* pieces of Nike.com content designed.

376* emails designed.

*Based on 720 working days. 6


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