JORDAN WARE
Service & UX Design Portfolio
Hello...
“
I am a recent gradute of the Design For Industry course at Northumbria University, Newcastle Upon Tyne in the United Kingdom. I have recently worked as as a Service and UX design intern for the Volkswagen Group in Wolfsburg
Jordan consistently proved himself to be
Germany in the Smart Mobility and
an assiduous employee with a very good
Digitalization department.
ability to work under pressure. The scope and pace of his work greatly exceeded our expectations at all times. He could always be relied on to complete his job independently, with utmost care and reliability.
There are many reasons that led me to pursue a career in design, the primary one being that I have a passion for making life more simple and I thrive on the use of creativity to produce
He was a responsible and respected
ergonomic solutions to everyday problems.
employee who had a very good working
I turn problems into opportunities through a
relationship with his superiors and
user based approach taking into consideration
colleagues. His excellent team skills and ability to cooperate with others were highly valued and recognized by all. Jordan worked well with our customers
uses, life-cycle, stakeholders, ethics and emotions in order to craft innovative meaningful experiences and products. I
at all times responding to their wishes in
believe that products and the experiences
a flexible and service-orientated manner.
these create should be simple and fulfill needs as well as creating a sensation of delight for
Dr Gregor Stock
the user. I firmly believe that almost anything
Smart Mobility Team Leader
can be designed to produce a creative logical
Volkswagen AG
solution to almost any problem. I have a special interest in mobility services and offerings.
Curriculum Vitae... Experience... I have recently experienced the design industry first hand with placements in the following companies.
Service Design Intern
Design Intern / Part time
Strategic Design Intern
May 2016 - September 2016 Location : Wolfsburg, Germany
April 2015 -January 2016 Location : Darlington, UK
June 2015 - July 2015 Location : Newcastle, UK
Skills...
I have experienced a range of service design tools and techniques in my experience to date such as journey mapping, stakeholder analysis, storyboarding, co-designing, co creating, prototyping, competitor analysis, ideal journey mapping, service architecture mapping, blueprinting,benchmarking and conceptualization.
Education... •
Studied (BA) Design For Industry at Northumbria University. I graduated in 2017 with a first class honors degree.
•
I Completed my ‘A’ Levels in summer 2013 at Queen Elizabeth High School Hexham in which I received grades A - D in Product Design, Geography and Biology.
•
GCSE Certificates in 12 subjects including English, Mathematics and all sciences grades A*- C.
Interests... Outside of a working environment i have interests in many different areas and subjects. I believe it is important to have interests outside of the working environment.
Angling
Start ups
Football
Automobiles
Traveling
I was fortunate enough to carry out an internship at Volkswagen AG in Wolfsburg , Germany. During my time as a Service designer in the Smart Mobility team i worked on a variety of Service Design mobility futures projects predicting the future of travel and shared mobility. Whilst in this role i was responsible for developing service blueprints, user flows, developing ideas from stakeholder insights, creating user journeys, service maps and developing digital app mock ups to create click able prototypes which could be sent to app developers for the next stage of the service prototyping. I worked alongside team members from business and engineering background to ensure the concepts were feasible and easily integrated into current systems and services.
Service & UX Internship Volkswagen AG
1. Carmunity...
pg 01 - 15
Carmunity is designed for the rural to urban commuter to allow them to travel with one another maximizing seat utilization and providing a cost effective sustainable flexible alternative to the traditional personal vehicle commute.
2. Mind your money...
pg 16 - 25
Re- Designing the application / transition system for shift from Disability living allowance to the Personal Independence Payment.
3. City library research ...
pg 26 - 31
Service design / co design project alongside the citizens of Newcastle Upon Tyne and the city library staff researching for a makerspace center in the heart of Newcastle Upon Tyne.
4. Project rural...
pg 32 - 44
Designing a solution to help integrate and re unite rural communities so that they can once again flourish. The scheme aims to encourage the use of local shops and businesses.
5. Mobile chemotherapy service...
pg 45 - 58
Co-designing with the North Yorkshire NHS trust, to provide a service that could maximize the amount of patients receiving chemotherapy in the North Yorkshire region without increasing the strain on the staff,the hospital facilities and finances.
6. Connected products...
pg 59 - 70
Designing a connected service to work in conjunction with an existing chosen brand and product to provide a value added service for existing users and encouragement for new first time users of the brand.
Projects... This sample portfolio contains Six compact examples of recent projects that I have carried out during my time as a student at Northumbria University either individually or as a member of a team. The projects chosen to feature predominantly contain service and ux design techniques and methods that have been used to create feasible user orientated solutions to specific problems and opportunities that have been put forward in the form of design briefs. If you would like to see more work or more detailed versions of each project please get in touch with me using the details below.
jordan.ware@hotmail.co.uk +44 (0) 7875169530 4 Mithras Court Wall, Hexham Northumberland United Kingdom NE464DJ
01.
Carmunity Carmunity is a new rural to urban commute ridesharing platform. The service combines ridesharing with pay-per-use rentals to create a new innovative method of commuting. The service utilises vehicle downtime and generates revenue for the vehicle owner, whilst providing convenient flexible mobility in both rural commuted and urban surroundings. Aim To link up rural to urban commuters and provide them with a flexible,convenient,cost effective alternative to commuting in a personal vehicle. Year 2017
04 // carmunity
03 // carmunity
Research Project Conventional approaches are changing, moving away from individual ownership and traditional approaches of mobility. Since the beginning of the mass production of the automobile in the early 20th century the principals and business model of the automobile industry have changed little. Today the business manly consists in selling produced cars. This is all about to change. Soon everybody will no longer need to own a vehicle especially within urban environments but what about those who live in a rural setting ? The research phase of the project set out to explore this.
Persona Work I carried out some persona work to further understand the travel needs of individuals living in remote rural areas. This allowed me to understand individual problems and pickup on insights and opportunities that otherwise may have been missed.
Rural Insights Rural life is all about routines and convenience, it is important to understand issues and routines associated with individual life to gain further insights into the way that communities work. Understanding the target market is extremely important and key when designing for them.
Industry Interviews I spoke with industry specialists to understand the changes that the automotive industry is undergoing and where the future may lie. This exercise provided me with a unique range of insights and opportunities to develop as the project progressed. The insights were all backed by industry specialists therefore were a good basis on which to start my concept development.
04 // carmunity
User Shadowing I used a Go Pro to shadow three different types of rural- urban commutes, this then allowed me to pickup on any pain points in the journey. I then used the recordings to analyze the pain points in each individual journey at different stages which could then be used to start the concept development.
Competitive Landscape After carrying out some journey shadowing i produced some competitive landscape charts mapping the usability for modes of transport against rural surroundings and urban areas. I produced three competitive landscapes for ,Traditional Mobility Solutions, Present and Near Future solutions and Future 2030+ Mobility Solutions.
Stakeholder Mapping I used a stakeholder mapping exercise to highlight the key players within an successful mobility service. With the help of the Smart Mobility team at Volkswagen AG we outlined successful factors and important features that stakeholders look for in a successful mobility service. This again created starting points for my concept generation.
Business Model Analysis Industry experts and professionals had previously pointed out to me that most successful industry disruptions operated using unique business models, i felt it was important to look at disruptor's from different markets undergoing significant changes. I could then analyse the models to pick out and key features that could be applied when designing the service.
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Development
Taking my insights and opportunities outlined in the research phase of the project i generated numerous different concepts from reserved simple suggestions through to wacky out there future concepts. I then plotted the concepts onto a time frame map using insights and predictions from industry experts. I reviewed each concept and then selected 5 to take forward.
06 // carmunity
Service Development I visited Volkswagen in Germany to carry out a workshop with them about my project. We revisited the research and insights gained before slowly eliminating concepts before finally selecting a concept to take forward. I then returned home and worked on developing the concept further, creating service maps, blueprints and wire-frame sketches for the digital touch points of the service. I further developed the service and digital touch points lots of times until i was happy with the final refinement.
07 // carmunity
RIDE
DRIVE OR RENT
08 // carmunity
The Final Solution
Carmunity is the future of the rural to urban commute, Carmunity provides a flexible convenient alternative to the traditional personal vehicle commute. Carmunity is a digital ridesharing application that pairs drivers and riders commuting in the same direction. Riders are matched with registered Carmunity drivers for the journey too and from work using the digital application and vehicle infotainment system. Carmunity prepares the public and changes the perception of commuting without the using or owning your own vehicle , thus showing how convenient, sustainable,affordable and flexible a ridesharing service can be.
Carmunity service video available at : https://vimeo.com/216968309
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Service Blueprint I created a detailed blueprint of the service showing all possible scenarios and use cases. The blueprint showed how all of the stakeholders interacted with one another at different stages of the service. It also showed the touch-points and how the users and providers of the service were able to interact with the touch-points. I divided the service up into four main areas in order to simplify the service blueprint. This was a very valuable tool when answering questions about the project as the blueprint contained all the necessary information for the project including cash flow, awareness, stakeholder interactions, touch-points, visual evidence and safety aspects along with potential areas for growth and expansion.
Stakeholder Benefits. The diagram below shows the many benefits that Carmunity offers to all stakeholders involved with the mobility service. Driver is paid his running costs by Carmunity. Extremely cheap convenient travel to and from work.
Government is seen to promote sustainable transport.
GOVERNMENT
RIDER
DRIVER
Flexible system that requires no usage commitment .
Earn Income from pay per use rental.
PUBLIC
Access to a smart urban mobility solution in vehicle downtime.
Driver can recover costs from each commute. Sustainable mobility helping to improve living conditions in urban areas.
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The Service I created the info-graphic to outline the service and how it works, as Carmunity is complicated and difficult to explain i created the below service map to show each stage of usage in a clear easy to understand way.
7. DRI
A detailed example of the Carmunity service highlighting the main steps, Carmunity is a flexible rural to urban commuting ridesharing service designed to help transition us into the future of mobility solutions. Carmunity understands the needs of the riders, drivers and renters and provides them with a fully scalable cost effective flexible solution challenging the traditional models of vehicle ownership proving that shared mobility can be economically, socially and environmentally viable and that individual ownership could be a thing of the past.
GPS system to guide the of the passe track the pro application. an S.O.S but emergency s in case of an
6. PICKUP RIDER The rider is notified that the driver is approaching and proceeds to the meeting point, the driver arrives at the pickup point and meets with the rider, both parties then confirm via the app or the media unit in the vehicle that the pickup was successful.
5. DRIVING TO PICKUP The driver follows the information on the in car GPS system to navigate to the riders pickup location. The algorithm automatically works out the quickest most suitable route for the driver to take. The rider can monitor the progress of the driver via the application.
4. LEAVING HOME The driver will leave home at the time shown by the application, this time is given so that both driver and rider can arrive in time to start work without being late. When the driver begins the commute the navigation and passenger data will be transferred from the application to the in car media unit.
3. RIDERS MATCHED A minimum of 24 hours before the commute both driver and rider will be notified of any matches for the upcoming day and a detailed itinerary will be produced showing driver or rider profiles and expected pickup and drop off locations and times. Driver will also be given a suggested departure time.
2. GETTING STARTED Both rider and driver select the correct mode and enter their commuting schedule for the upcoming weeks into the application. This enables the smart algorithm to match both drivers and riders with one another on their daily commutes too and from work.
1. WELCOME KIT The driver receives his welcome kit through the post, this contains instructions on how to get started and how to add his schedule and details into the application so that he can be matched with riders. The welcome pack also contains the drivers ride-sharing license and software installation information for the vehicle.
17. RETU
The driver continue navigation to return driver reaches hom the vehicle the GPS the system shuts d the driver and rider tomorrows commu
12 // carmunity
9. ARRIVAL AT WORK The driver continues to his or her workplace within the city, the driver has the added benefit of being able to use bus and taxi lanes throughout the city. When the driver arrives at the workplace the vehicle is parked in the personally reserved parking space for the owner.
8. DROP OFF RIDER The rider is notified that the driver is approaching the drop off point and prepares to exit the vehicle. Driver is also notified of this and pulls in at a suitable location. Both rider and driver confirm the drop off was successful and rate one another using the media unit or the application.
10. RENTAL LISTED The Carmunity smart system recognises that the vehicle is parked in the reserved space, thus indicating that the driver is at work and the vehicle can be listed for rental. Members of the public can find the vehicle using the application.
IVING TOGETHER
m in the vehicle uses the data driver to the drop off location enger. The passenger can also ogress of the journey using the Both parties have access to tton which directly contacts the services with GPS coordinates n emergency.
URN HOME
es following the n home, when the me and switches off S recognises this and down, this preparing rs itineraries for ute.
11. PAY PER USE RENTAL Using the application the vehicle can be reserved for a period of 30 minutes. The renter then uses their smart phone to access and use the vehicle in and around the city on a pay per use basis before returning it at the specified time so that it is in the same reserved parking location for when the driver finishes work. Carmunity vehicles can be parked for free in most locations around the city centre and more densely populated areas.
12. RIDERS MATCHED At least an hour before the commute home the driver and rider receive reminders of the itinerary for the commute home, this containing profiles, departure times and safety information such as mutual friends and vehicle information.
13. LEAVING WORK Depending on the meeting point or pickup location the driver would leave work, return to the vehicle and follow the instructions from the GPS system to guide the driver to the pick up point. The passenger would be able to follow the drivers progress using the application.
14. PICK UP RIDER The rider is notified that the driver is approaching and proceeds to the meeting point, the driver arrives at the pickup point and meets with the rider, both parties then confirm via the app or the media unit in the vehicle that the pickup was successful. Alternatively the rider and driver meet at the vehicle if the rider is working close by.
15. DRIVING TOGETHER GPS system in the vehicle uses the data to guide the driver to the drop off location of the passenger. The passenger can also track the progress of the journey using the application. Both parties have access to an S.O.S button which directly contacts the emergency services with GPS coordinates in case of an emergency. The vehicle has permission to use bus lanes in and around the city as a ridesharing vehicle.
16. DROP OFF RIDER The rider is notified that the driver is approaching the drop off point and prepares to exit the vehicle. Driver is also notified of this and pulls in at a suitable location. Both rider and driver confirm the drop off was successful and rate one another using the media unit or the application.
13 // carmunity
Touchpoints
Digital Interaction The main touch-point for Carmunity is the digital application which synchronizes with the in car media center to form the basis of the service. The full application can be viewed in the flow diagram. The application for the driver synchronizes with the central console of the vehicle via a bluetooth connection, this transfers pickup and drop off data from the application to the in car navigation system.
Welcome Kit
When the driver signs up to become a Carmunity vehicle driver, they will receive a welcome pack to help them get started and get driving as a registered Carmunity driver as soon as possible. The welcome pack contains... Welcome Letter A Ridesharing license Carmunity Vinyls Software Engineer Appointment Getting Started Leaflet Carmunity Vehicle Vinyl Vehicle Name Vinyl
14 // carmunity
Benefits There are numerous benefits to using Carmunity whether you are a rider, driver or a renter. The benefits are social economic and environmental, all of which encourage usage of Carmunity.
ÂŁ RECOVER COSTS After all Carmunity commutes drivers will receive a recuperation of costs for detours on their morning and evening commutes. Earn revenue from pay per use rentals.
PARKING PRIVILEGES. Carmunity drivers have the privilege of a reserved car parking space located outside of their workplace. This operates as the base for all pay per use rentals.
BUS LANE
AFFORDABLE TRAVEL The rider subscription fee means you pay a one off payment to use Carmunity whenever you like , Vehicle rentals are also priced fairly on a distance x time basis.
SUSTAINABLE TRAVEL Carmunity helps to reduce global CO2 emissions, reduce congestion in and around our cities and it helps to reduce the number of vehicles on the road.
CARMUNITY LANES All Registered Carmunity vehicles can skip traffic and congestion by driving in bus and taxi lanes in and around the city. This shortens journey times significantly.
FLEXIBILITY Be flexible, with Carmunity you can change your schedule to suit your needs, just simply update this in the app. There are no rules about when you travel.
02.
Mind your money The new re designed Personal independence payment application divides the process into five simple color and number coded easy to follow simple steps. The new process is designed to be simple, user friendly, convenient and personal to the applicant. The process starts up to a few months before the disability living allowance payment ends, this giving the applicant time to prepare for the transition. Aim To improve the transition and application process from the Disability living allowance to PIP. Competition RSA Student design awards. Year 2016
16 // mind your money
17 // mind your money
The Problem Personal independence payment (PIP) is a new benefit for people who need help taking part in everyday life or who find it difficult to get around. It replaces disability living allowance for people between the ages of 16 and 64 inclusive. As (PIP) is a new benefit there are many stress points and issues especially with the transition from the DLA that have been outlined by claimants.
Current PIP Claim Process
1
Applicant calls DWP to start application
3
2 Notification DLA will end
Assessment sent to DWP
Application Review
5 4
Form is to be filled in
6 Face to face Assessment
Paul (New PIP applicant)
Simon (Long term claimant)
Alisson (Carer)
“Where do i begin ??? is there any help material i can look at and information about the application process ?”
“Somebody help me please! I have been on my DLA for 48 yrs and 7 months. I am a life time award applicant. Where do i start ?”
“I cant contribute to this form i believe i have a different view and needs to the applicant i am looking after ?”
18 // mind your money
Solution The new solution divides the application/transition process into five simple steps to help the applicants understand the process from start to finish providing guidance and help along the way.
Transition & welcome to PIP
Understanding pip process
Application forms
Transitioning to PIP letter, Consultation appointment Assigned Advisor Appointment card Optional guidance meeting PIP guide and brochure Free post envelope Advisor contact details
Preparing for physical assessment
Application due date Personal details form Categories 1-15 form Guidance booklet Color coded forms
Guidance & advice
Optional guidance meeting Assessment Date Assessment Guide Condition Diary Free post envelope
Guidance appointment Appointment card Follow Up
19 // mind your money
28.10.
2016
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Dear, Mr Jo ne
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Stage one First stage of the re designed PIP application or transition is all about providing clarity for the applicant. The applicant will receive the first stage pack 1 month before the transition starts.
Range of consultation options to suit all needs and disabilities Business card containing PIP advisor details so it can always be carried on the applicant, they feel advisor can always be accessed. Introduction to assigned advisor creates trust.
1
20 // mind your money
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FA C E T O FA C E CONSU LTATIO N
10.45 am NOV
Thursday 12th November RBS, Newcastle
Sincerely
Eric Walker Eric Walker, Allocated PIP Advisor.
Stage two Stage two provides the applicant with information regarding the optional consultation. With this , a guide to the Personal Independence payment will be sent so that the applicant can understand the transition. This also gives opportunity for the applicant to ask questions at the consultation. Detailed PIP guide explaining the transition and the system encourages applicants to ask if they are unsure of anything. Guide can always be referred too if in doubt . Detachable appointment info can be removed for convenience and used as a reminder.
2
21 // mind your money
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Stage three Stage three is designed to help the applicant through the application process and the laborious task of filling in forms. The pack has been designed in a simplistic logical method to aid the application process. Guidance booklet, containing examples color and number coding to aid with application forms. Color coded tabbed forms for simplicity and easy reference , for help material. Clear and bold due date and time, as application will be canceled if deadline is missed. All stakeholders can add contribution into application form at any stage.
22 // mind your money
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Stage four The applicant will receive the fourth stage after the application forms have been received. This stage aims to educate the applicant on the face to face assessment they must undergo. It also gives them the option to have another consultation to discuss the application and receive assessment advice. Guidance booklet contains information regarding the upcoming assessment, this means any unanswered questions can be raised at optional consultation. Diary form allows applicant to keep track of condition so it can be discussed at assessment. Detachable appointment info card, can be carried on the person as a reminder as application is terminated if assessment is missed.
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23 // mind your money
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Stage five Stage five contains the optional consultation information. This appointment will give the applicant a chance to discuss the upcoming assesment and to voice any queries or issues they may have with it. It is important to make the applicant feel comfortable before this stage.
Reminder that personal advisor is available all of the time right throughout the application process. Detachable optional consultation card, can be carried on the person as a reminder of appointment and location.
24 // mind your money
Helpful features
Contact card
Qr codes
Colour coding
Number coding
Personal advisor assigned to each individual increases trust and confidence in the system.
Scan-able QR codes allow applicant to add appointments, details and find their way to appointments.
Each stage of the process has its own color which helps stop confusion and simplifies the process
Application process is divided by category, each category is assigned a unique color and number.
Stakeholder engagement Clearer detailed applications full clarity and transparency
Chance to express opinions
Friends & family
Friends and family have the option to contribute at every stage of the application process, using the redesigned forms. Fulfilling process
Simple & Logical new PIP system
Carers, and guardians
Carers and guardians also have the opportunity to input in the application forms at all stage to give their views on the disability.
Government
Because of this governments will receive Accessible transparent system.
Builds trust with Designed for the user, easy transparent process.
the public
Future
a better understanding of the applicants conditions and will be able to provide a better assessment and make a fairer decision.
Benefits
The new re designed PIP application and transition
empathy gap and trust between all stakeholders will be
process provides clarity and transparency to all,
significantly increased allowing all stakeholders to see
making the process of applying more logical and
where they stand in the process. Cognitive overload is
simplistic for all applicants.
significantly reduced.
03.
City library I was selected to as a student design team member to work on a project with Newcastle City Council for the development of a Makerspace within the city. The project consisted of a range of research activities and co-creation activities to be carried out with public and council members to determine the needs of the users and the functionality for the proposed space. Aim Research the needs and wants of the potential users and stakeholders who would use and operate in the potential makerspace. Conduct co-creation workshops and approach from a service design perspective. Year 2016 **Information in this project is highly confidential, only a small variety of information and images may be shared.**
26 // makerspace
27 // makerspace
Research Methods The initial stage of the research project was to understand the city and its citizens as a collective and analyse demographics to understand who may use the space. We held open days and co- creation sessions with members of the public and Newcastle City Council to further understand the needs of and desires for the proposed makerspace. We used techniques such as journey mapping, context mapping, interviewing, and many more co creation activities to further understand the needs of the public for this space. The photos displayed show a range of research techniques undertaken in order to provide requirements, findings and suggestions to the council for the proposed makerspace.
**Information in this project is highly confidential, only a small variety of information and images may be shared.**
28 // makerspace
29 // makerspace
**Information in this project is highly confidential, only a small variety of information and images may be shared.**
30// makerspace
Next Steps After the initial phase of the project we furthered the development by mocking up a space based on the needs of all of the involved stakeholder. The mocked up space was then used in co-creation workshops to analyse behavior and interactions of stakeholders within the space. We also produced service maps and blueprints based on usage scenarios in order to craft more meaningful and better user experiences for users.
Outcomes The final outcome of the project for me was a fully mocked up space of which we could present to members of the councils board with justified reasoning behind all of our decisions derived from our co-creation and research methods. This presented a solid case for the council to move forward with the project using our suggestions and data.
04.
Live local Live Local is a community orientated app that rewards you for rewarding the community. Collect Community points by shopping in local business , gaining points for each and every transaction in a participating Live Local business. When certain points goals have been reached incentives will be offered. Community scores can be used in housing applications to determine the most suitable community orientated candidates. Aim Improve the community and create a bustling valued community environment within local villages and businesses. Competition RSA Student design awards. Year 2016
32// Live Local
33// Live Local
47%
introduction Youths and young adults in
Co- Designed alongside the citizens of Bellingham, Northumberland.
the area tend to be employed by the lower paid primary
and secondary sector labor intensive jobs.
95%
OF THE COUNT Y WILL HAVE FIBRE OPTIC BROADBAND BY 2017
71%
UNDER AGE OF 65 Younger generation do not use local shops and businesses in the area using only chain stores. 71% of the areas population are under the age of 65.
263%
Increase in average house price between 2000 and 2007
1,334 people live in this region making it the most sparsely populated local authority area in England
34// Live Local
Research Live Local is a community orientated app that rewards you for rewarding the community. Collect Community points by shopping in local business , gaining points for each and every transaction in a participating Live Local business. When certain points goals have been reached incentives will be offered. Community scores can be used in housing applications to determine the most suitable community orientated candidates.
Insights HOUSING
COMMUNITY SPIRIT
TECHNOLOGIES
House Prices and lack of low cost affordable housing is a huge issue as there is as there is a high demand for it. This in-turn making it difficult to get onto the property ladder for the first time.
Community spirit has all but disappeared from the area. The convenience of the local supermarket selling everything that may be required is the main factor behind this, along with the large amount of villagers commuting to work in more urban locations. This in turn minimizing their involvement within the community. Fibre Optic Broadband recently installed into the area, this will open up opportunities to new technologically advanced products and services. Potential to help the area.
MANUAL LABOUR JOBS
SUPERMARKETS
Youths and young adults in the area tend to be employed by the lower paid primary and secondary sector industries , this results in difficulty when trying to get onto the property ladder.
Younger generation do not utilize local shops and businesses in the area, using only chain stores.This removes local revenue and prevents local businesses thriving.
35// Live Local
The Service
SHOP LOCAL IN PARTICIPATING STORES
Shop locally in the participating rural local businesses shown nearby, using the map within the application or stickers on participating business windows.
COLLECT COMMUNITY POINTS
REACH POINTS REWA
Collect points using the application, every time a transaction is carried out in one of these stores. Amount of points per transaction is 10 % of total spend.
Home location det rewards available w points goals are re are constantly upd local facilities, or a local cafe.
36// Live Local
GOALS TO GAIN ARDS
APPLY FOR HOUSING USING COMMUNITY SCORE
termines the when certain eached. Rewards dated, e.g. use of a free coffee in the
Points collected can be used when applying for housing within rural locations. In situations where the demand for a house is high, a person with a high community score would be selected over someone with a lower score.
HIGH SCORES USED TO SELECT SUITABLE CANDIDATES
The Live Local community score helps to select valuable community orientated individuals who are helping the local community thrive by selecting housing applicants with a high community score.
37 // Live Local
App Features The range of App screens shown , display the key features to be incorporated into the App to address the key issues and help the area flourish.
The simple home screen layout makes navigation quick and simple.
Quick 3 stage instructions highlight the key features to the users, showing them how the service works.
Sign in or register for Live Local with a few quick steps.
Points collected using the QR code on screen. Live total is displayed on-screen along with a link to the analysis of points collected.
Set home location to view participating Live Local businesses and view the rewards available for this area.
Track and add family members to view and compare their community score
Rewards are shown on this screen, housing applications can also be submitted from here.
This page shows a breakdown of points collected by category and date for analysis.
Settings page can change home location , personal details and much more.
38 // Live Local
39 // Live Local
Stakeholder Benefits In a successful service it is important to provide benefits and incentives to all of the stakeholders. The diagrams on this spread show the stakeholder benefits at each stage of the service.
KEY Local Participating Businesses Shown In App Shopping Locally In Local Businesses. Collect Community Points Per Transaction Rewards Available When Points Goals Are Reached Rewards Available When Points Goals Are Reached
Saves travelling further afield to shop. Thus saving fuel.
Rewards encourage other members of the community to join the scheme.
Creates a self sufficient, friendly, thriving community
COMMUNITY
Creates A busy thriving community where local businesses are booming.
Application allows flexibility and creates a link between business to collect community points.
Helps Estate Agents to select suitable housing candidates.
40 // Live Local
Educates the user on the products and services sold within local businesses.
Rewards are incentives for collecting community score points.
Allows individuals to be rewarded for hard work within the community.
INDIVIDUAL USERS
Shows info and overview of all nearby businesses.
Increased footfall and sales within the local businesses and community.
Digitalised to improve usability and convenience.
Rewards encourage users of the app to continue collecting points and spending.
Encourages individuals to shop locally to improve their chances of being accepted for a property.
Community orientated members move into the area, therefore using local businesses more.
LOCAL BUSINESSES
Publicises Local Businesses, displaying info about them.
Collecting Points encourages higher average transactions so that more points can be gained.
For use in housing application, the more points the better, this again encourages spending within the community.
41 // Live Local
CLIVE COYNE
Head of Forward Planning and Rural Development Housing is a huge issue in rural Northumberland. The lack of affordable housing and the difficulty to get a mortgage has really had a huge impact on the purchasing of houses for first time buyers. There is a lot of competition for affordable low cost housing or government owned properties.
“
Live Local addresses these issues whilst helping the community as a whole. It almost sets off a chain reaction by bringing more and more community orientated individuals into the area.
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42 // Live Local
Urban re-brand As part of a challenge set to me i was asked to graphically show how the application could be re - branded for usage in an urban environment. The images on this page show the graphical rebrand for Live Local.
05.
mobile chemotherapy Co-designing with the North Yorkshire NHS trust, to provide a service that could maximize the amount of patients receiving chemotherapy in the North Yorkshire region without increasing the strain on the staff,the hospital facilities and finances, whilst making sure that the patient is as comfortable as possible. The service is controlled by 2 digital interfaces, the patient app and the NHS checklist application. Aim Improve the quality of chemotherapy treatment in the North Yorkshire region whilst lowering pressure on hospitals and other medical facilities. Year 2014
46 // NHS
47 // NHS
48 // NHS
Initial research A meeting with NHS North Yorkshire management staff was arranged to discuss and outline potential problems with existing chemotherapy treatment in the North Yorkshire area. Research process started by brainstorming all main aspects of the chemotherapy process and researching different problems associated with the existing chemotherapy process at York General Hospital. The theme we focused our research on was the geography of the area. The Two Interviewed members of the community, the NHS staff member and former cancer patient outlined key issues with the area and the current service.
49 // NHS
Insights From conducting the research and talking to patients and members of staff at the hospital we have come up with a range of insights and problems associated with the geography of North Yorkshire and chemotherapy treatment. These insights are outlined below.
Limited Parking Travelling to a mobile chemotherapy unit creates a demand for parking. With cancer rates rising 30% yearly more and more people are travelling to the York Chemotherapy Unit. This is putting huge stress on parking in and around the Hospitals. Not only this but the patient may be put under large amounts of stress and discomfort when trying to park.
Congestion
Travelling too one of the only chemotherapy units in the area at York can add too the already congested cramped space of the hospital. This congestion can cause patients to be late for their treatment and potentially cause them stress and discomfort.
Travel sickness
Travelling large distances from rural areas can mean long journeys down difficult dangerous roads. This may cause nausea for the patient on the journey to the hospital. This may also result in treatment being postponed and unnecessary journeys for the patients.
50 // NHS
Rural Locations
Rural locations make journeys difficult across such a large county. The large distances that are to be travelled can be inconvenient and cause increased anxiety as it allows excess thinking and worrying time for the patient.
Lack of Venues
The suitable treatment facilities around the area of North Yorkshire are not good. This is due to the lack of community centres and village halls across this rural areas.
Weather
A great deal of North Yorkshire is well above sea level and rural, this means that the weather can have a huge effect on travelling to chemotherapy treatment session. The treatment is vital so it is important that the weather does not cause any delay.
51 // NHS
CENTRAL HUB SEN DATA IS ADDED ONTO THE SYSTEM AND SENT BACK TO HUB After treatment has finished, the nurse and driver will keep the patient comfortable and monitor them as needs be whilst they are inputting the data from the treatment into a mobile device.
Drugs are collected f er and nurse for the s Data is programmed computer.
TREATMENT DELAYED Treatment is causing a delay due to a complication so a backup team is dispatched to the next location from one of the hubs so that the schedule isn’t disrupted.
TREATMENT CARRIED OUT Treatment is carried out by the nurses in the comfort of the patients own home and familiar surroundings making the patient more comfortable.
UNIT ARRIV
The unit can unit arrives, within the h
52 // NHS
NDS DATA TO UNITS
from the hub by the drivscheduled day ahead. d into cars onboard
CENTRAL HUB
MOBILE UNIT ON THE MOVE The Mobile Unit departs to the patients house or Hub following the route displayed on mobile device.
VES AT PATIENTS HOME
n be tracked via the app all the way to the home. When the , equipment is unloaded and set up in the desired location house.
Concept Our design concept was a mobile unit operated by two nurses that would be dispatched daily from a hub. The hub would be either a doctors surgery or pharmacy where chemotherapy drugs could be correctly stored and daily routes could be planned. The route and patient data would be loaded onto an ipad at the central hub before being given to the nurses. The area of North Yorkshire is divided into four zones to maximize time spent with patients. Each unit will stay in the specific zone it has been assigned to. Depending on demand, cars can be moved around zones. Treatment is taken to the comfort of the patients home.
53 // NHS
Operator Equipment
The nurses will record and monitor their own and the patients welfare through the day via the ipad application. The application will be used as a satellite navigation system for the nurses whilst traveling to the destinations and it will also act as a checklist system before, during and after the treatment of the patients. This app ensures that nothing is forgotten and also keeps track of the patients and nurses welfare. The app allows contact with the Hub at all times so if any problems should arise the hub can be notified and another unit or emergency service unit can be dispatched.
54 // NHS
LOGO
CHECKLIST
This Adds THIS ADDS CREDIBILITY Credibility
Breaks the tasks to TO BREAKSdown DOWNall ALL THE TASKS ensure allARE completed. ENSUREthey THATare THEY COMPLETE
EASY LOG IN FORM
COMPLETE
Once completed, info will be ONCEback COMPLETE BE sent to theINFO hub WILL to inform SENT BACK TO HUBisTOokay. INFORM them everything
Each nurse will have a unique ID EACH NURSE WLL HAVE A UNIQUE No. and password ensuring only ID NO. AND PASSWORD MEANING they have to theTO app, ONLYcan THEY CAN access HAVE ACCESS allowing hub to THE track theTO THE APP &the ALLOWING HUB TRACK THE OF increasing EACH location ofLOCATION each nurse NURSE INCREASING SAFETY safety.
INFORMATION
GPS
Easy to input small amount GPSfor EASY TO INPUT of data quick and SMALL AMOUNT OF DATA FOR QUICK effective departures. AND EFFECTIVE DEPARTURES
SETTINGS
Settings/options areARE EASILY SETTINGS OPTIONS & QUICKLY easily ACCESSIBLE accessible and easilyAND EASILY CHANGED changed.
THEM EVERYTHING IS OK
Only the informationYOU you ONLY THE INFORMATION NEED TO SEE ATatTHAT require thatTIME timeISis DISPLAYED displayed.
CHECKLIST MENU
Easy to navigate back to EASY TO NAVIGATE BACK TO main page. MAIN PAGE
CONSTANTLY ABLE TO Constantly able to refer REFER BACK TO THE back CHECKLIST to the checklist
55 // NHS
Patient Experience We developed a patient app also to allow the patients to track the progress of the mobile unit and monitor the distance in a live map showing how far they are away from the patients home. This provides the patient with peace of mind and allows them to go about their lives with minimal inconvenience if the unit is running late. This small touch makes the whole experience easier and more convenient for the patient, this making the overall experience more comfortable and convenient.
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58 // NHS
The Service We have chosen to use the BMW X3 ,with the loan of the vehicle for ÂŁ321 a week on a 38 month contract. This is a much cheaper alternative to buying and refitting, as vehicles can be rented as required and be ready to dispatch within a few hours. This would mean that there is never a surplus of unused cars. X3 Fuel Capacity is 44 MPG , one of the best fuel efficiency for 4x4 vehicles.The1870 litre boot capacity is more than enough to store the equipment needed for treatment. As the vehicle is rented, no permanent modifications can be made. The equipment would be extremely simple as it would be a dashboard mounted ipad, charged from the cigarette lighter socket , this is a simple solution that is cost effective and does not damage the car. The boot storage unit is made up of 4 colour coded drawers to store individual equipment for patients, a colour coded fridge and a storage drawer. This colour coded system per patient stops cross contamination and avoids confusion. The fridge is powered from the cigarette lighter in the boot of the car and allows the drugs to be kept at the correct temperature to prolong life.
Tp View the video please scan the QR Code.
The storage unit is compatible with all BMW vehicles as it simply lifts into the boot of the car and slots into the parcel shelf clip were it is firmly held in place.
06.
Connected product Working with the design team from Reckitt Benckiser we were briefed with choosing one of the Reckitt brands, Durex, Nurofen or Scholl and designing a connected service associated with this. We came up with the idea of connecting Nurofen users with natural remedies through aromatherapy. We designed promotional aromatherapy Aim Add a new digital product to work in conjunction with the Nurofen Brand. Year 2016
60 // Nurofen
61 // Nurofen
Research & Insights SMELLS POTENTIALLY CAN CURE / AID RECOVERY FROM ILLNESS ESSENTIAL OIL MARKET SIZE TO REACH $11.67 BILLION BY 2022 55% OF THE PEOPLE WHO HAD SLEEP DISTURBANCES FELT THAT THE AROMASTICK HELPED THEM TO SLEEP IN ANXIOUS PATIENTS, 65% REPORTED FEELING MORE RELAXED AND 51% FELT LESS STRESS 47% OF PATIENTS WHO FELT SICK SAID THAT THE AROMASTICK HAD SETTLED THEIR NAUSEA
Associated smells and cures MENTHOL
COLD AND FLU
LAVENDER
HEADACHES
CAMOMILE
BACK PAIN
ORANGE PEPPERMINT LAVENDER ,SAGE ROSE , ALMOND OIL
CALMNESS + FOCUS PAIN RELIEF PERIOD PAIN
62 // Nurofen
Nurofen User Journey Touch Points We chose to use the principal of aromatherapy to fully connect and integrate the brand of Nurofen with a digital application. We used a user journey mapping session to plan out the concept and the application integration within the traditional purchasing of a Nurofen product.
63 // Nurofen
64 // Nurofen
App Development I was in charge of planning and developing the app for the project, i used just in mind in to prototype a click-able app for the final presentation. The app was designed to be as simple as possible for the users and to be produced on a low budget.
65 // Nurofen
The Concept
PROMOTIONAL AROMOTHERAPY NUROFEN PACKS
Promotional packs of Nurofen contain QR codes and sample aromatherapy sticks.
SCANNING QR CODE OPENS UP NUROFEN NATURAL RELIEF APP
Scanning the QR code opens up the Nurofen natural relief app, prompting register or sign in.
INPUT SYMPTOMS TO VIEW SUGGESTED SCENTS
The user adds symptoms into the app of the cold and flu like symptoms they are suffering.
APP ADVI AS TO WH COULD A SYMP
The app advise user of scents a options that m symptoms and pain.
ISES USERS HICH SCENTS ALLEVIATE PTOMS
es the and relief may aid their d alleviate
66 // Nurofen
STORE CAN BE ACCESSED TO PURCHASE RELIEF STICKS
Relief options can then be purchased from the online store within the app.
AROMATHERAPY STICKS CAN BE USED TO ALLEVIATE SYMPTOMS
The user would then be able to use the purchased relief either aromatherapy stick or other Nurofen or RB product.
SOCIAL FORUM TO POST FEEDBCK ABOUT ALLEVIATING SCENTS.
Online community enables feedback and chats with online message boards to discuss personal preferences and what worked best for individuals.
67 // Nurofen
The Product We designed new packaging for existing Nurofen products and re branded to incorporate the aromatherapy stick, Different scents are proven to target specific aches and pains. The packaging contains a QR link which when scanned will take the user directly to the Nurofen Natural Relief app so they can access the connected online features. The aromatherapy sample stick is designed to give the user a sample of how aromatherapy can be used to alleviate symptoms, further scents and aromatherapy sticks can then be purchased online through the app alongside other Nurofen products.
68 // Nurofen
69 // Nurofen
The App The main touch-point would be the Nurofen natural relief app to link customers with the digital service. Mockups below show how the application interface may look.
Login Screen.
User Profile and Symptoms.
User Profile and Symptoms.
Expansion Interactive adverts and magazine ads can open up new customers to the Nurofen digital community, the interactive ads may make customers download the app and potentially try the new Nurofen natural relief aromatherapy products.
Suggested Relief Opportunities.
Online Community.
Online Store.
70 // Nurofen
JORDAN WARE
Service & UX Design Portfolio.