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WHAT IS A BOOK BUSINESS BOSS?
A BOOK BUSINESS BOSS IS DEFINED AS SOMEONE WHO IS AN AUTHOR, PUBLISHER, ILLUSTRATOR, GRAPHIC DESIGNER, EDITOR, LAYOUT ARTIST, BOOK PROMOTER OR MARKETER THAT SEEKS TO INFLUENCE, CONTRIBUTE AND DOMINATE IN THE LITERARY WORLD.
All Books listed in the magazine can be purchased in print or ebook formats via major distribution outlets. For more information or to advertise in the Book Business Bosses Mail: P. O. Box 4321 | Jeffersonville, IN 47131 Phone: 502-802-5385 Email: bkroystonpublishing@gmail.com
Book Business Bosses Table of Contents
Graphics
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Bill Lacy Jonathan Snorten Vizions Consulting DesignArtist Gad of Elite Covers
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From The Editor
Photographers
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Joe Goodwin Jonathan Snorten (Cover Image) Ty Lockhart Miguel Hampton Virtual Assistants Erica Rutherford
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Brian K. Royston
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Meet Tammi Durden
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19 20/20 Vision
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FROM THE EDITOR
THE WORLD CHANGED IN AN INSTANT.. PANDEMIC. PANIC. PURSUE.
Back in December of 2019, I had such high hopes for 2020. Wow, a new decade. New Opportunities. In spite of everything, my business did well in 2019, thankfully and I had even higher expectations for 2020. Then the pandemic. The what? Like you, I had to find the definition and figure out what a pandemic was. The rapture hadn't taken place because I was still here but everything changed in a matter of days and definitely in the past few weeks. So what did that mean for me and my clients, a lot that would change but I have to pivot rather than a full panic. I was scared, nervous and apprehensive but my mode of operation in a crisis is to keep moving. My motto is, "I can't get down into that." Why? Because if I get down too low, I don't know if I'll be able to recover. I confess that I had my doubts. I had my fears but I had too many people relying on me to fall apart. I had private, personal and intense moments but I had to come out swinging. It wasn't perfect, the technology didn't work all of the time but I had to keep moving. I couldn't afford to stop for me. You don't know how strong you really are until you are in a storm. The storm isn't completely over but I'm still standing and so are you. What's next? I don't know but we'll make it through that too. Is this issue we will talk about some changes. What does the virtual, digital and online space look like? What are 5 things your business should have moving forward? As always, what's new and upcoming from BK Royston Publishing and Royal Media and Publishing Authors.
In this issue of the Book Business Bosses, we will be talking about Promotion and what to do to step up your Promotion Game. If you have a school or organization that loves and supports reading, the BK Royston Book Fair is for you. For more information visit, http://www.roystonbookfairs.com Are you an author or someone in the literary community who wants to become a Book Business Boss? Find out at http://www.bookbusinessboss.com Join the Book Business Boss Author Community! Subscribe to the Book Business Boss Magazine at http://www.bookbossmagazine.com Visit the Royston Royal Book Store with Books, Gifts and Subscription Services for Adults and Children at http://www.roystonroyalbookstore.com Let's go!
JULIA A. ROYSTON Author, Publisher and Coach www.juliaroyston.net or www.bkroystonpublishing.com
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Soulette became very sad. She loved going to school and couldn’t understand why she would have to stay home. Soulette asked, “Mommy where do colds come from? Why do I have one?” Her mother looked at her and said, “Well your nanna is a nurse, lets ask her. She can tell you.” Soulette replied, “Mommy please tell nanna I need her.”
"This book is fun and full of pictures and can be used as a teaching tool for children to help make them conscious of how germs are spread."
Author Avalon Soulette Brown has been a registered nurse for 39 years. Avalon grew up in Newark, NJ. Nursing has been her passion since she was young. Avalon has worked in many fields of nursing. She presently works as an Infection Control Preventionist. She loves the outdoors, watching cloud formations, and doing arts and crafts. She knows that God wants her to serve him with all her heart, mind, and soul. Avalon’s goal is to be a blessing in people lives daily.
Author Avalon S. Brown
Whether it’s a blessing to the mind or a blessing to the soul. Avalon just want to make sure she always puts out a spirit of Love.
Purchase: Amazon.com, Barnes & Noble, www.authoravalonsb.com
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Great Summer Reads!
New Releases!
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Stacey Anderson
My hope in sharing my thoughts would be that you would find comfort and understanding that all of us have faced similar issues when it comes to Life and Love, but we Survived.
Timothy Anderson
God has a great plan for each one of us. The revelation of His Seven Spirits is a key component to living our lives to the fullest. This book identifies and examines each one of the Seven Spirits and how they impact all facets of our lives.
New Releases!
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Avalon S. Brown
Soulette is not feeling well today. Mommy thinks she is coming with a cold. Mommy gets her Nanna to explain the different events that may cause a person to come down with a cold.Avalon Brown has been a nurse for 38 years. She has worked in many fields of nursing.She currently works in the field of Infection Prevention
Karen Dickson Brown
We read to relax, gain insight to learn while doing so breathing through it all. As thoughts start to run and memories arise, We laugh, we cry, we think, we think, and we think. Which then allows us to journal through this thing I call Life‌ So which one you think would be better?
New Releases!
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Naomi Cornelius
FORGIVING, APOLOGIZING, AND SAYING, "I'M SORRY" are essential elements for healthy and productive relationships. Naomi Cornelius is a singer, songwriter, and playwright. She is the author of The Writings From A Servant's Desk and Dyin' 2 Live Like Livin' Water. She lives in Omaha, NE, where she is a member of Mt. Sinai Church as a part-time musician. She is the proud mother of LaJoya, Jayson, and Mandy.
Pamela Davis
The word crochet dates back to the 18th century. It was originally called ‘Tambour.’ that then evolved into what the French called ‘Crochet.’ Once the background of the fabric was removed and stitches worked separately, crochet begin to gain momentum throughout Europe in the early 1800s. But did you know that besides creating beautiful scarves, hats and mittens, crocheting can be a source of healing for your mind, body and spirit? Pamela Davis shows you the Healing Power of Crochet in her latest book, “Crochet Your Heart.”
New Releases!
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Lisa Douglas
Each of us have been through our own struggles, pain and trials through life. It is life. We will all experience the ups and downs of life no matter who you are or where you are from. Fortunately, in Christ, the tossing to and fro is not for nothing or without a purpose. He assures us that being tossed to and fro depends solely on our How’s. How to think, react, trust, give, receive, grow, etc. in Christ Jesus. In this first of many books by Lisa Robinson Douglas, her transparent testimony of her life will help others survive and thrive this life while being “Tossed To & Fro.”
Tammi L. Durden So, life happened, and things got messy, now what? Maybe you’ve lost yourself after the divorce and you’re ready to reclaim your identity. Perhaps you’ve conquered cancer and you are excited about showing up as your highest and best self. Wait…you’ve started the business and now it is time to level up your image, but you can’t seem to get it right. The good news is that what did not kill you strengthened you. Although life happened you are still worthy of being the best version of you possible. Purposefully positioned on every page of this book are tools, strategies, and solutions that will propel you to shift from Mess to Masterpiece and get the results that you have been searching for. This inspiring and insightful reading is sure to catapult your entire being to the next dimension. Keep an open mind, a receptive spirit and apply the principles. With this powerful resource, you are sure to encounter a true metamorphosis in your life. Get ready for an AMAZING transformation!
New Releases!
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Leslie Guity
Music is the Key is a trip through my life’s journey. On the road, you will visit many trials and tribulations that I have experienced….and you will also visit victories and triumphs, blessings and favor. I hope that while traveling through my journey and reading this book, that you, too, will find that the answer you seek to solve your life’s problems was already placed within you by God….May you also visit and discover your own victories and rest in knowing that God is always with you……..
Rodrika Jones
Are you a woman who isn’t sure of who you are because life’s experiences have given you so many identities? Are you a powerful woman? Are you a woman who’s confident in herself? Are you a woman with a sharp mouth? Are you a woman who feels deep down you have more to offer? Are you a woman who wants to change but just doesn’t know how? Are you a woman who struggles with timing? Are you a woman who gets confused about making the right choices for herself? Are you a woman who doesn’t know her selfworth? Are you a woman who has never considered her possibilities? Are you a woman who still acts like a little girl? Are you a woman who wants everyone to like you? Are you a woman who feels incomplete? Are you a woman who thinks a mate will complete you? Well, if so, this book is for you. This book will open your eyes to the possibility of not just who you are, BUT who you will be if you genuinely believe God’s will is best for you. I am an Encourager, and I am purposeful. Rodrika “Pearl Woman” Jones
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New Releases!
JPNVE
Racism is real! Everyday a person with black skin must endure a subtle form or explicit racism, this is an everyday infliction on people whose skin is black and beautiful. This infliction can be expressed in areas such as the school system, office environment, court systems, policing and many other areas in this country. This book is a response to the reality of what black people must endure, but this is also an insight on how black people who would sell their moral, value and other black people for "chicken change."
Rev. Newby First Missionary Baptist Church helps the needy. This church is not a place where we go to hear a sermon, listen to choirs singing, or see ushers standing at the doors, marching up and down the aisles. THIS church offers emergency lodging for those in need of support services in the form of Housing, Evangelizing, Counseling and Spiritual support (HECS). “Mission” is more than just what we talk about. Rather, it is what we do to facilitate a spiritual change for individuals in need. First Missionary is not a church that stays within four walls. The Lord has called me into missions right at home and it has become my daily affairs. More about this daily affair will be mentioned later, as you travel with me to the Strange Church.
New Releases!
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Sha'Rhonda Smith-Thompson
Breaking the Circle Cycle of Generalional Curses Forgiveness from within the Alabaster Box is a debut book in the dynamic inspirational series, that dives deep into the realms of forgiveness, and self-love through the words of God. Author Sha'Rhonda Thompson takes us on a journey of her personal real-life stories of forgiveness as she gives us the most transparent raw account of her God given path of healing and forgiveness.
Dr. Randy Webber
Funeral sermons by notable African American clergy and public speakers situate the inevitable end of life within the larger context of Christian hope. Contributions by: Winston George Bennett, III, George and Shirley Burke, Robert O'Keefe Hassell, Gerald J. Joiner, Martin Luther King, Jr., Nicole Danielle McDonald, Barack Hussein Obama, II and Pompey helped listeners cope with the deaths of loved ones and move forward in a variety of circumstances. Each selection includes an introduction in which the editor elucidates the sermon's historical situation, rhetorical techniques, and possible outcomes.
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Books. Gifts and More. http://www.roystonroyalbookstore.com
We are pleased to announce the opening of the BK Royston Publishing and Royal Media and Publishing combined online store with books, gifts, monthly subscription book boxes, resources for homeschoolers, teaching aids and other merchandise. Bringing it all in one place. We still have the multi-week courses at http://www.bkroystonstore.com but now the books can be purchased under one banner at http://www.roystonroyalbookstore.com. Supplying you with books, gifts and merchandise fit for royalty.
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A Global Pandemic. What is that exactly? I had to listen to the news and look it up for myself. By now, we all know what a Global Pandemic is and frightened of what it could look like in the future. I realized that there were some things, projects, distribution outlets that I had on my plan to do in the future but were now essential for the present and the immediate future and not the distant future. But in the meantime, what do we do to protect ourselves and at least, move forward in this new space and time? As a business owner, I will be writing concerning my experience and new steps moving forward more extensively in the near future and it should be ready for the next issue of the magazine. But as a Book Business Boss, in the middle of the phrase and it all is not only the word Business but it is a business. How do we handle our business differently? What are five key things that you as a business owner, business building or even want to start a business should be doing?
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Action Steps - Business in a Pandemic
Back to the Basics - How much money do we have right now? Who are our current clients? What do we actually need? What is a desire or want that can be eliminated? Revisit Our Internet Real Estate and Message Systems Communication with Clients - What makes your heart beat faster and gets you going in the morning? It may not be related to your job or business but something you love. Find your passion and pursue it with all of your might. Create - Did you know that what you love and passionate about that you can make money at that? There are so many people that have turned a hobby, gift or skill into a Business worth millions. You ready to try? Reach out to me if you need help. #Bonus - Keep Moving - I realize that some of the things that I mentioned are going to be scary, uncomfortable, out of your comfort zone and hemisphere but do it! Be unapologeticly BOLD about it. No matter who doesn't think it's a good idea including your mama and daddy, yes I said it. Go for it. In the words of my grandfather, Jesse Foree, Sr., "I can show you better than I can tell you."
If you are ready to go further, but want to talk about it, reach out to me at http://bit.ly/talkwithroyston. Don't wait, Do it today!
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Learn Online, Learn Anytime
http://www.roystonbookstore.com Learning Online and Learning Anytime is just as important now more than ever. BK Royston Store offers more than 21 courses complete with the ebooks, videos, audios and 1 coaching session for each course purchased. For any questions, email us at bkroystonpublishing@gmail.com or schedule an appointment at http://www.talkwithroyston.com
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What's
OLD BUT NOW NECESSARY? I have built my business on two things, my skill and personality. The rest I learned as I went. What software to use? What email marketing system to use? What calendar, payment systems, other software tools and tricks? I learned the other things as I went but my #1 has been my skill, what I can do and who I am as a person. If people meet me in person, they usually like me even if they don't do business with me. How does that work in the virtual, digital and online spaces? The same but quite differently. I have to show up and I have to be myself. Secondly, I've been the "Queen of Live Events" for the past 3-5 years. I show up everywhere. I would go to events in a car or catch a plane in a minute with the hopes of meeting potential new clients, speak about my business or services, sell books, enroll them in an upcoming writing cource, coach them in my author community, publish their books or a contact for my email list. I was willing to take the risk. Now, the Live Events are now online, virtual and in the digital space. I still have to show up with the same message and not in the same room, but still very, very personable with my systems in place to be able to accept payments, accept email addresses or have discovery calls immediately and accurately. IÂ tell my clients now that social media, electronic payments, going LIVE or creating videos is not an option but a must. We are all uncomfortable but we must do it in this season and time. I have determined that I must plow this field of the virtual space even if I never get to go to another in-person event again. What does that look? It feels funny but feelings don't pay bills, money does. Let's go!
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CURRENT LESSONS LEARNED.. More Lessons to Come.. Invest Wisely and Read the Fine Print - I invested in live events from 2nd quarter of 2020 to the end of the year. My biggest mistake was not reading the fine print of the events to see what their refund or cancellation policy was. I assumed the event would take place. In the past if I couldn't go, I would send someone else in my place. Now NO one can go and I have lost the money. My fault for not reading the fine print but I have lost my invest. Costly lesson learned. I usually combined LIVE events with meet and greets and singing but that is not the case now. My money is gone so in the future, be more careful about where to invest with live events. Digital Products and Services - I have gone into creation mode and making sure that my digital products and services can be accessed quickly and easily. My one online store changed owners. I lost everything and had to start over. Hard lesson but I did it and quickly too. (See the ad for the Royston Royal Book Store) More to come. Promotional Outlets - I tried something new, TikTok. No I am not a dancer but I am going to learn more about this new promotional outlet and determine the results. I also had to revisit my existing social media outlets and update profiles and change links, etc. New Podcast - I started a podcast and now that podcast is growing, slowly but surely. People are needing avenues to promote and podcasting is a great way to do it. I currently am not charging my guests because I'm still building an audience but look forward to monetizing that in the near future.
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Introducing
NEW WEBSITE! WWW.BOOKBUSINESSBOSSES.COM The Book Business Bosses is a marketing and promotional service as well as a Membership Community for Authors around the world. The Book Business Bosses hosts online webinars, networking and festival events to support, promote and bring awareness to books and authors. 10 Reasons to Join Book Business Boss Community! 1. Coach | 2. Training | 3. Connections | 4. Events 5. Marketing | 6. Collaboration | 7. Resources 8. Promotion | 9. Exposure | 10. Community For more information, visit http://www.bookbusinessbosses.com or schedule an appointment at http://www.talkwithroyston.
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http://www.roystonroyalbookstore.com
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Virtual Book Fairs As a School Librarian, I know first hand how important it is to subsidize the ever decreasing library budgets. BK Royston Publishing is pleased to announce the launch of the Virtual Royston Book Fairs. Why? To support libraries by providing quality children's books to represent children of all nationalities as well as offer an additional fundraising opportunity. We can host Virtual Book Fairs and the administrators, parents and the community can purchase books and have a percentage of the proceeds go directly to the school. For more information, email us at bkroystonpublishing@gmail.com, call 502-802-5385 or http://www.bkroystonpublishing.com/bookfairs for more information.
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Featured Guests
More Featured Guests
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Upcoming Events
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Meet Authors, Buy Books & Be Inspired! For more information visit: http://www.bkroystonpublishing.com/specialevents Monthly Virtual Book Fairs Check http://www.bkroystonpublishing.com for more updates! June 16 and 20, 2020 Men's Only Virtual Book Fair July 14 2020 Virtual Kentucky Association of School Librarians Online July 13 and July 18, 2020 "Telling Our Stories, Memories of Love" Virtual Book Fairs August 18 and 22, 2020 Educational Summit - Teachers, Administrators Children's, Young Adult and Tween Books