Looking through my collection of images I noticed trends of colour and minimalistic styles begin to emerge. Extreme contrasts appeared between the two, leading to the label ‘All or Nothing.’ Monochromatic,
simplistic design and architecture stands proudly against a busy, eccentric mix of acid colours and brand names. Creating the backdrop to the City that never sleeps.
It begins in the more obvious retail spaces, shop fronts and interiors. Take Zadig & Voltaire, the window and signs are completely whitewashed- monochrome and minimalistic. This continues inside; white washed walls and floor, black industrial rails showcasing a very chic collection. Accessories & bags are
laid out systematically, continuing a minimalistic trend. The ‘All’ element to this trend is shown in retail spaces such as Mui Mui or Marni where a colourful, patterned, almost whimsical theme is sported. In keeping with the brands print and colour heavy collections, giving of pretty 60’s vibes.
Looking past the more obvious examples and onto the streets, I found this trend continuing. Big, beautiful, white buildings lined streets in Greenwich, or industrial white
wash walls in the Meat Packing District stand proudly against the colourful mess of NYC, managing to maintain their chic, minimal style.
In strong contrast to this is, of course, Times Square, a point box of vibrant hues. Finding myself drawn to the sweet section in ‘Wall Marts’, not simply for sugary cravings, but for the brilliant display of coloured brands and packets. The same with the fruit and smoothie sections in supermarkets, piles of oranges, greens, yellows and reds. I noticed this outside,
on the streets, too. A bar front in Williamsburg catches the eye with its sticker covered front, creating an intriguing exterior. Whilst just round the corner stands the ‘I Hate Perfume’ perfumers all white walls and industrial medicine bottles. Maison Martin Margielas Boutique store keeps to its usual all white colour palette, both inside and out.
Painted murals on City wall keep the City looking fresh and exciting, in even the coldest of winters. The Guggenheim Art Gallery, a proud
example of the minimal grand. The overall architectural style, smooth and monochrome is reflected inside, in the body of work displayed inside.
I’ve noticed this trend throughout London Fashion Week, too. Moschino’s A|W 14 collection treated us to McDonalds & Sponge Bob inspired collections. Anya Hindmarch showcased
branded bags, from Kellogs to DAZ. On the opposite end of the scale, SIMON GAO, gave us all black or completely white looks for his entire catwalk collection.