2.2 Shamal start interview and the Questionnaire .

 Based on my interview with the Jordan Start at Luminus College, and after knowing the importance of having such centers in Jordan, as well as clarifying the stages that start-ups go through, and the types of spaces and facilities they have . And the questionnaire I conducted with the target group , it becomes clear that there are many factors that play a role in choosing a location

Before mention the influencing factors , I will present an initial idea of the questionnaire that made with 210 Female, so that the percentages can be clarified later.

- In the questionnaire, I tried to reduce the questions to make it easier for them to solve honestly, not just to increase the number. Most of the answers are from different regions in Irbid , and a few who participated outside Irbid , with different age groups. The largest percentage interested in this field were from the age of 20 to 30, either how graduates or in universities.

- The Occupation status of the participants varied between school and university students, employees, and others . The financial condition of most people is medium .

 FACTORS THAT PLAY ROLE IN CHOOSING THE SITE INCLUDES :

1- Purchasing movement ; The movement of purchasing at the selected site should be high, to help in the buy-sell process quickly. Also, there should be a large number of people.

 The selected site, Irbid District, is considered the best site according to other suburbs; it is a connecting point between the suburbs, as it is considered the gathering center due to the availability of all services, so it has several buyers. We need this part in the "Rental Spaces" section, which is part of the whole project.

2- Dominant Culture ; The location must be chosen depending on the mentality of the target group, in addition to the skills they possess and whether they have the ability to absorb any new technological information or not. The thinking and culture of the community regarding the services provided by the center are very important to success the project.

- According to what the engineer in Jordan Start said, they opened a project in one of the villages in Jordan, but it failed due to their lack of knowledge about this subject, or about technology and creating ideas from scratch, or even in developing an existing product, so the turnout for the center was very low, and they were also from the youth category. (That means they have the ability to understand the concept of entrepreneurship.) So it is very difficult to change the thinking of an entire society and its different age groups.

The culture of the people who live in the location; according to the survey, it turns out that approximately 83.3 % of the participants are not opposed to the idea and don't have any social or personal obstacles that prevent them from joining the center, and only about 16.7 % have these problems. This doesn't mean that societal barriers don't exist, but they seem to be few.

- With regard to the content of the Incubator , it will be related to the skills of females in the region , as it notice that their interests met around a group of specific projects, as shown in the Figure 11 below

3- * Problem widespread ; The reason for establishing this project must be a widespread general social problem , and faces many people , not just one or two .

4- * High Impact and High Urgency; The project should be characterized as "high impact and high urgency" , which means that the client's need is significant for it , in addition to having a clear societal impact. Therefore, the feed back must be taken from the targeted people about the project before its implementation and establishment . (Needs and pain) .

 Concerning the factor of " Problem widespread " and " High Impact and Urgency " of the project , the survey shows that a large number of females need such projects more than those who don't (figure 12) . The reasons for their need for these projects are various, as shown in the figure 13 .

5- Services ; In Jordan Start Center, there is no need to Benefit of the surrounding services, due to the availability of all needs within the institution itself.

- After asking the engineer at the Jordan Start Center and explaining to me the type of services that may be needed , it became clear that external services are not of great importance . It is better to provide everything that the user needs in the project to avoid create unexpected problems.

6- Expectations ; or outlook for results . Will the incubator really develop and support the target according to his needs in that site ?

7- Distance ; The location of Jordan Start is far from the start-ups, but it does not constitute a large percentage of their problems, due to the availability of secure buses for all.

- As we notice in people's answers, the problem of distance is a very common problem, as it was the largest percentage of answers about it, so it was necessary to secure special buses.