Internship Project Triburg

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INTERNSHIP PROJECT TRIBURG ///

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INTERNSHIP PROJECT NAME

JYOTI MEENA

Company

TRIBURG

INDUSTRY MENTORS

MR. SUDHIR SIGNH MS. BRAHMPREET KAUR

INSTITUTE MENTOR

MS. NAYANIKA THAKUR

BACHELOR OF DESIGN FASHION DESIGN NIFT DELHI 2013 - 2017

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Image Source - Amit Pasrichha, Archdaily.com

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ACKNOWLEDGEMENT An endeavour over a period can be successful only with the advice and support of well wishers. I take this opportunity to express my gratitude and appreciation to all those who encouraged me during this time period of 2 months and to NIFT for giving me an opportunity to work in the industry.

I am ineffably indebted to my industry mentor, Mr Sudhir Singh who took immense interest and responsibility in increasing my knowledge about the industry and gave me the opportunity to work under his guidance and supervision during this project I express my profound and sincere thanks to Ms. Brahmpreet Kaur who was more like a friend than a mentor and helped me during my internship through her excellent guidance and constant inspiration.

I also extend thanks to the entire Sanjay Shukla team of Triburg for their keen help and cooperation during the journey of my internship and colleagues who have supported me in this endeavour.

Special thanks to my faculty and my mentor, Ms Nayanika Thakur. This project would not have been possible without her ceaseless guidance, encouragement, trust and support

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PREFACE Internship is an integral and basic requirement of design students for getting the chance to experience the industry first hand. It is aimed at providing the Fashion Design students with a professional design experience by familiarising them with a working knowledge of the functioning of the apparel industry and the relationship between design production. It also equips us with the necessary knowledge, skills and work ethics which are the basic requirements of the industry.

For this reason I was placed as an intern in Triburg for the time period of two months.

It was an experience through which I gained a lot of knowledge, found me strengths and realised my weaknesses. I also learnt how not to be affected by my drawbacks and how to work around them.

During the whole duration I was thoroughly briefed about the process of designing in a buying house and was motivated to work on the same. I consider myself lucky to have been under the mentorship of such knowledgeable and experienced people who constantly guided me and appreciated my work.

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Image Source - Amit Pasrichha, Archdaily.com

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CONTENTS

TABLE OF 10 TRIBURG///

1 2 3 4 5 6

About the company COMPANY PROFILE RESOURCES SERVICES STRUCTURE

12

BRANDS WORK ENVIRONMENT DESIGN STUDIO

DESIGN PROCESS BRIEF TREND STUDY FABRIC SELECTION

22

DESIGNING TECH PACKS FACTORY VISITS

G.H.BASS PROJECTS BRAND STUDY PRIJECT 1 - SOCKS

CAD files

Pictures

28

PROJECT 2 - Trims and Prints

a. Trims

b. Prints

ACTIVEWEAR COLLECTION PROJECT 3 - Activewear

Moodboard

Swatches

Looks

PROJECT 4 - Stickers

Doodles

CAD files

ARDENE GARMENTS BRAND STUDY PROJECT 5 - Ardene Garments

Store Restraints

MY LEARNING

50

66 Moodboard Visual Research Looks

77

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ABOUT THE COMPANY COMPANY PROFILE RESOURCES SERVICES STRUCTURE BRANDS WORK ENVIRONMENT DESIGN STUDIO

About the company Triburg is the largest buying agency in the Indian subcontinent claiming to be the only company in India providing sourcing and technical services for the complete range of apparel products and accessories.

The Triburg Group of Companies was founded in 1981 with its main operations in South Asia. Headquartered in New Delhi, Triburg was established in the early 1990s as a buying agency. At present it has a staff strength of 350 people, and sources approximately US $ 500 million with of merchandise, comprising 35-40 million garments annually from a vendor base of over 150 factories.

In synch with the industry leading partners Triburg remain alert to the constantly changing needs of the market and the customer. Applying international standards to domestic ground realities and finding the winning equation is our forte. Our company motto is “We are only as good as our last program�.

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RSOURCES Business activities With over 33 years of experience in the sourcing business, Triburg is the only company in India with expertise in providing a complete product range in textile apparel, leather apparel, shoes, bag and home products including soft lines and hard lines.

A one stop shop for customers From product development, raw material sourcing, production planning and management, quality assurance, export documentation to shipping consolidate, Triburg provides the convenience of one-stop-shop for the customers and organizes for them.

A coordinated global network Triburg has 5 offices (Dubai, China, Sri Lanka & India), and their 22 branch & Liaison offices spread over Asia & the United States. Operating through 16 offices which are primarily servicing the US markets and actively stepping up presence in Europe, Triburg is one of the Asia’s leading textile and leather sourcing house.

LOCATIONS TRIBURG/// 15

SERVICES As India’s leading apparel sourcing solutions providers, we have helped global brands build and grow their business out of Indian subcontinent. 60 million garments shipped with 0.028% defect 70,000 samples developed last year, 10,000 styles shipped annually Three decades of industry experience with the leading brands.

More than 500 professionals with a cross functional approach. Managing end to end sourcing services for apparel companies. A reliable framework that delivers consistently and accurately.

PRODUCTS APPAREL

Menswear Womenswear Kidswear

LEATHER

Apparel Small leather goods

ACCESSORIES Scarves Jewellery Bags and belts

HOME

Soft goods Hard good

We provide 360 degree solutions in design, product, development. Cost negotiations, manufacturing, quality , vendor, training and logistics.

Dedicated teams for each brand Global travel and trend spotting in premiere vision and tex world, drawing from India’s cultural, textile and craft heritage.

A creative space that encourages design innovation

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Strong, trend based fabric development every season.

Access to global mills across India, China, Korea, Turkey, Spain and Italy.

Creating cost effective options of yarns, knits, weaves and textures. Monitoring fabric quality and flow for better production management.

Fits for men, women and children Internationally experienced technicians, advanced pattern making skills Highly evolved understanding of womenswear fit and drape.

Ability to create refined fitted garments which are continuously monitored by internationally experienced technicians

QUALITY CONTROL

Fully equipped design studio

FABRIC R&D

DESIGN SERVICES

Team of 35+ senior designers

Delivering quality

Refined understanding of fit and drape

TECHNICAL SERVICES

Development of knits, woven and textures Global fabric sourcing across Europe and Asia

Global trend inspirations - NY, Milan, Paris, London

Reducing rejections and increasing efficiency Quality engagement from prototype to bulk production Intensive pre production planning Increasing line efficiency through manufacturing aids Setting quality standards and monitoring in line rejection rates

Clientele Triburg’s prestigious clientele includes names like Armani Exchange, American Eagle Outfitters, Nordstrom, Ann Tylor, Arrow, Van Heusen, DKNY, Brooks Brothers, Mango, Desigual, Bershka, Pepe, Zara, Motherhood, Timberland, Free People, Polo Ralph Lauren, Calvin Klein, American Living, Bass, Converse, New York & Company, J. Crew, Bonton, Seanjohn, Anchorblue, Bandolina, Truworths, Aerie, Destination Maternity and many more.

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DESIGN STUDIO

Triburg stands out from the big lot of because of their unique customer approach. The design studio at Triburg, that holds several VM setups for the buyers along with the traditional presentations, makes a strong impact on them, giving them on in depth interactions with he company, thus making them choose Triburg over any other of its competitors.

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WORK ENVIRONMENT

All the designers sit in the design studio on ground floor whereas teams are assigned a certain place on the floors above which is the workplace of merchandisers and business heads. Most of the work done here is time sensitive, there are deadlines to be met, packages to be sent, designing to be done. To an outsider it may seem frantic but that is what the industry is all about - right product at right time to the right place.

With great infrastructure and team spirit, the working environment gives a great assistance for the work procedure to be the way it is. Working in tubing was a serious and fun process simultaneously and thus encouragement and enthusiasm was felt throughout the work.

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DESIGN PROCESS PROJECT BRIEFS TREND STUDY AND RESEARCH PROCUREMENT OF SWATCHES PROCUREMENT OF TRIMS DESIGNING TECH PACKS FACTORY VISITS FINAL SAMPLE

Getting the brief BUYER BRIEF - The buyer send you a brief based on their inspirations, colour stories and trends.

Also what direction they are going for.

TRIBURG DEVELOPMENTS - If developments are done for triburg which will later be presented to the buyers then the entire process of designing if followed.

trend study and research The trend study, colour study and research is done for either of the briefs which you received.

Websites like wgsn, Vogue Runway and pinterest are used.

Procurement of swatches After the trend research the swatches are called from the factories (usually the export houses keeps sending new developments of fabrics as they keep happening).

DESIGNING There two ways of doing the designs - You make rough tech packs by hand, you put in all the details with the swatches you plan to use and then send it to the factory.

- You design flats for the designs

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factory visits After giving the tech packs factory visits were done to ensure that the samples are being made as per the tech packs, to discuss the project and to check the fittings.

presentation to buyer Once the samples are done they are presented to the buyers

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BRAND STUDY

G.H.BASS

THE LOOK The look of G.H.Bass is outgoing yet casual, classy yet comfortable like whoever is wearing bass is constantly exploring or enjoying a day at beach but mainly having fun and is comfortable in his/ her clothing.

PRODUCTS

APPAREL

SHOES

CATEGORIES MENSWEAR

WOMENSWEAR

Knit shirts & tees Casual Shirts Sweaters Outerwear Pants, Shorts & Swim

Tops Sweater Outerwear Dresses & Skirts Pants, Denims & Shorts

FABRIC COMPOSITIONS For Womenswear tops -100% cotton -100% rayon

-100% tencel

PRINT TECHNIQUES

For Womenswear tops -Pigment printing -Foil printing

-Discharge

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PROJECT 1 BUYER - G.H.BASS PRODUCT - Socks BRIEF - To design socks with all-over anchor or lobster and/or some other cute/nice prints Reference pictures were sent by the buyer

PROJECT BRIEF

MOTIFS

By taking reference from the pictures sent by buyer design socks with all-over anchor or lobster and/or some other cute/nice prints.

Give 2-3 colourways for each.

Reference images sent by buyer

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Style no. SH02

Style no. LOB02

Style no. ANC05

Style no. CRAB01

Style no. ANC02

Style no. CRAB02

Style no. ANC01

Style no. LOB03

Style no. ANC04

CAD FILES 01

STYLE NO. LOB03

STYLE NO. LOB01

STYLE NO. LOB02

STYLE NO. ANC07

STYLE NO. ANC05

STYLE NO. ANC04

STYLE NO. ANC06

STYLE NO. ANC08

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CAD FILES 02

STYLE NO. SH02

STYLE NO. CRAB02

STYLE NO. CRAB01

STYLE NO. CRAB03

STYLE NO. SH01

STYLE NO. ANC02

STYLE NO. ANC01

STYLE NO. ANC03

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SOCKS

STYLE NO. SH02

Style no. ANC04

Style no. ANC02

Style no. CRAB02

STYLE NO. SH01

Style no. ANC04

Style no. ANC02

Style no. CRAB02

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PROJECT 2 BUYER - G.H.BASS PRODUCT - Trim boards and prints BRIEF - Refer to the pictures mailed by buyer and work on the following - Design prints for Spring Summer 2017 - Send Trim boards

BRIEF for prints

Design prints inspired by underwater creatures and beach life. Give options for watercolour feel prints, and ditzy all over prints.

IMAGES SENT BY BUYER 1. Watercolour sea creature prints 2. Love & Smile print like VENICE 3. Sea creatures 4. Wavy indigo prints 5. Water colour brush sea prints 6. Beach life inspired prints

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Inspirations

SEA CREATURE

Beach life

UNDERWATER

SURFING

BEACHY VIBES

WATERCOLOUR FEEL

SEA LOVE

SUMMER TEXT

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7.2” 6.6”

TRI-GH-ART-01

Print 01

Love and smile print. Artwork made by using various sea creatures and beach elements.

6.2�

7.6�

TRI-GH-ART-02

Print 02

Hello summer print. Center placement typographic print.

TRI-GH-ART-03

Print 03

Multi shell all over print. Artwork comprises of various type of sea shells in watercolour effect.

TRI-GH-ART-04

Print 04

Leafy all over print. Small white ditzy leaf print.

5.1” 7.2”

TRI-GH-ART-05

Print 05

Lazy days of summer. Center placement casual print for a lazy summer.

TRI-GH-ART-06

Print 06

Shell print. Inspired from sea shells and leaves.

TRI-GH-ART-07

Print 07

Sea horse print in water colour effect.

TRI-GH-ART-08

Print 08

Shell all over print

BRIEF for trims

IMAGES SENT BY BUYER 1. Metal trims in the shape of sea creatures.

2. Lurex tapes which can be used in tops.

3. Embroidered tapes 4.Different type of tassels 5. Laces 6. Ethnic trims

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TRIM BOARDS

MOOD INDIGO

BOHO FEEL TRIBURG/// 45

TRIM BOARDS

LUREX SHINE 46 TRIBURG///

TRIBAL PATTERNS

TRIM BOARDS

LACED UP

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PROJECT 3 TRIBURG DESIGN PRODUCT - Active wear BRIEF - To design an active wear range for women

PROJECT BRIEF Design an active wear range for women which can be presented to various activewear buyers.

Factory - RBR Garments (P) Ltd.

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MOODBOARD

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VISUAL RESEARCH

Image Source - http:/www.pinterest.com/active-wear/search?

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SWATCHES

100% POLYESTER

100% POLYESTER

100% POLYESTER

100% POLYESTER

91/8 POLYESTER/SPANDEX

91/8 POLYESTER/SPANDEX

91/8 POLYESTER/SPANDEX

91/8 POLYESTER/SPANDEX

91/8 POLYESTER/SPANDEX

91/9 % POLYESTER / SPANDEX

91/8 POLYESTER/SPANDEX

91/8 POLYESTER/SPANDEX

91/8 POLYESTER/SPANDEX

91/8 POLYESTER/SPANDEX

91/9 % POLYESTER / SPANDEX

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LOOK 1

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LOOK 2

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LOOK 3

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LOOK 4

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LOOK 5

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ACTIVEWEAR

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PROJECT 4 TRIBURG DESIGN PRODUCT - Active-wear stickers BRIEF - To design stickers which can be put on the

active-wear line of men and women.

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+

+

Design graphically enhanced stickers describing various finishes and qualities for the active wear range and other products.

PROCESS

BRIEF

FINAL RESULT

CAD FILES

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BRAND STUDY

ARDENE

THE LOOK The look of Ardene is a very young girl look, free wild crazy.

Lost in her own world.

Boho inspired, beach travel, gone exploring.

CATEGORIES WOMENSWEAR Tops Sweater Outerwear Dresses & Skirts Pants, Denims & Shorts

STYLES Tassels,tie ups, boho prints, strap tops, tank tops, 3/4 sleeves.

PRINT TECHNIQUES

For Womenswear tops -Pigment printing -Foil printing

-Discharge

PRICE POINT Womenswear - T shirt : $18 -Fashion top : $30

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PROJECT 5 BUYER - ARDENE PRODUCT - Garments BRIEF - To design few pieces for Ardene

MOODBOARD

INSPIRATION FROM INTERIORS

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Vintage feel

WITHERED FLORALS

VIRTUAL RESEARCH

Flared sleeves

Off Shoulder

defined waist

lace detail

Smocking detail

geometric floral

quarter sleeve

shirt

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LOOK 1

GEOMETRIC FLORAL DARK RED SHIRT

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LOOK 2

ALL OVER FLORAL PRINT ROMPER WITH YELLOW EMBROIDERY DETAIL AND POM POM LACE AT HEM

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LOOK 3

DARK BLUE FLORAL OFF SHOULDER LONG TOP WITH WHITE LACE DETAILING AT SHOULDER

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LOOK 4

BEIGE OFF SHOULDER TOP WITH SMOCKING DETAIL AND FLARED SLEEVES

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My learning

Industrial internship

It has been a great honour and privilege interning at Triburg. This internship has provided me with practical experience that I simply could not have obtained in a classroom environment. A buying house, being the bridge between the buyers and export houses, is always responsible for every little communication detail, starting with a trend story to creating the final order. Every order at Triburg is a task that is accomplished by some admirable team work.

The aim of my team has always been to bring out better concepts with every upcoming order. It was stimulating to brainstorm over striking little ideas. The parallel flow of information from both sides had to be processed in a systematic way, which added to my professional skills. It taught me the how to manage my time well , follow deadlines, be at someones head for getting one sample made in time and how to always explore and go beyond what you think you can do. I therefore conclude my internship journey in Triburg with a sense of deep motivation and in high spirits.

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