Drafting a business idea

Drafting a business idea

Kabya shree

BONDHU

A WORKSTATION RETREAT NORTHEAST INDIA

BE IT GREAT BARRIER REEF

TIBETIAN MONASTRIES

PUPPETER’S COLONY, NEW DELHI

THE CONCEPT OF

TRAVEL

IS GOING THROUGH MAJOR

TRANSITION

Reasons for travel are becoming far more fragmented and nuanced, beyond the simple idea of travelling for leisure.

Millennial consumers desire meaningful connecMons and prefers experience than just

CONSUMERISM

Spirituality is gaining mainstream awareness as Millennials search for a higher meaning in an increasingly agnosMc society.

Knowledge sharing & sharing economy is gaining momentum with Gen Y and millennials

LOCAL STORIES TO A GLOBAL AUDIENCE

In contrast WITH brevity-­‐bound news, there is also a demand for in-­‐depth, invesMgaMve reporMng amongst the millennials.

DECA, Invisible child, Delayed graMficaMon are

iniMaMves that is creaMng an awareness for slow-­‐ journalism.

The priority is not achieving successful work-­‐life balance, but successful work-­‐life integraMon

ARIANNA HUFFINGTON

So, where do I see the OPPORTUNITY?

WORLD OF INFORMATIONS

More confusion state of mind ChaoFc

emoFonal space

LESS ATTENTION SPAN

Need of MEANINGFUL CONNECTION

Respect to every work

Journey to CALMness & ONEness

TRADITIONAL KNOWLEDGE

MODERN WORLD

What is the Concept?

Why? Millennials are taking a fluid approach to work RejecFng tradiFonal schedules On-­‐the-­‐move career Work while travelling Professional independence Designing a lifestyle that is more emoFonally saFsfying than what the usual nine-­‐to-­‐five grind has to offer.

W h a t d o e s t h e STATISTICS says...

According to a study by Millennials Branding and oDesk, the most common reason cited for leaving employment was freedom at 69%

Four and a half new co-working spaces have emerged per workday in the last 12 months

According to a study by DeskMag, the number of co-workers has grown by 117% this past year

Our recent coworking survey, which was done in partnership with the Global Coworking Unconference conference , Cannada shows most coworking facility members report being happier(89%) due to coworking.

In the UK, 4.6 million people are self-employed (the highest number to date); in the US, 30 million (forecast to rise to 40 million by 2019)

In Protein's Risk Survey, 62% of millennials said they would quit their current jobs tomorrow for a life-changing adventure

A major inflow for travel and tourism has been predicted due to the rising number of independent workers

Why work and travel?

New ways to thrive More ways to connect CollaboraFons No compeFFons Cross pollinaFons SabbaFcal Understand more human emoFon Time to reflect ideas More sensiFze to real problems

Why rural travel & work?

A celebraFon of the niche

Curiosity for the undiscovered

Local points of interest

More raw and authenFc

The rise of hyperlocality is part of the wider consumer interest in storytelling.

ADIDAS AMERICA'S DIRECTOR OF RUNNING MIKAL PEVETO SAID:”

"There is a sea change going on in the world, where we are embracing our smallness and local communiFes ... the same applies to running ... today, the fastest-­‐growing events in the sport aren’t established marathons, but things like obstacle course races and the Tough Mudder, which are all

community-­‐based.

Why India ?

India is a land of mystery of informaFon Longest lasFng civilizaFon Land of life science(Ayurveda) PracFce of tradiFonal knowledge The older generaFon is dying without a plaaorm to share the tradiFonal knowledge Diversity in culture, demography, people

Why Northeast India?

The closeness of the region so many internaFonal borders have leb the region much unexplored due to its sensiFvity.

More than 200 more fascinaFng tribes Every tribal tradiFon, culture, linguisFc, senFments are different.

Most culturally diverse region in India

Is there a demand?

Shib in mindset and value system of the millennials.

Former rebels across the world are transforming into Do-­‐Gooders.

Brands are understanding the compassionate new generaFon and incorporate them into concepts that inspire them to best version of themselves possible.

Importance to slow living and slow movement to increase the quality of life creaFng worthiness to themselves and society.

More importantly, sight-­‐doing (cultural immersion through local experiences) is a higher priority than sightseeing (typically group tours of historical landmarks). Companies are catering to this new traveller through curated immersive experiences.

Who are the consumers?

Corporate OrganizaFons: Sell Travel Package for the employees in an organisaFon to find more opportuniFes to

innovate and produce

Startup companies Social innovators Self employees Researchers Crab lovers Design Students Anthropologist Food enthusiast

What does the workstaFon have?

Love Care Culture Wisdom People

Knowledge and Resource centre Crab & research lab Tech & innovaFon lab Food & chemical lab Library ( tradiFonal knowledge, demography of the community, audio-­‐visual, hardcopies)

Lifestyle InstrospecFon area MeeFng hall IntrospecFon arena Yoga point Food joint (pakghar) Culture joint (sanskriF) Living rooms + bathrooms Game point (tradiFonal games) NAMGHAR(Temple) BHARAL (Store house) GUHALI, GNORAL (Cow shed, duck, chicken house) Kitchen garden, arden IT support

Revenue

Small business collaboraFon (Travel, food & beverages) Consumers/ clients Government Library fees Lab fees Crab Shop Third party collaboraFon(travel agent, events)

Stakeholders

Travel agents Community Tech support AdministraFon/Government Independent Travellers Helpers Design firms Branding firms Media Researchers InsFtuFons NGO’s OrganizaFons Corporate brands Startups Co-­‐ working space providers.

DifferenFaFng factor/ USP

Diverse cultural difference of every community, geography senFments, linguisFcs, socio poliFcal factor is itself the major differenFaFng factor for any social innovaFon.

Our uniqueness lies in the approach to integrate the

culture and preserve the tradiFonal knowledge and

the key factor is love, care and empathy.

Responsibility towards the welfare of e ach region and the people is a social movement which only few players cannot cater.

Culture bleeding controller, ethnodrama, metaphor elicitaFon technique, HMI (Happiness & Mindfulness index), Efficiency & Impact AudiFng appliance, Cross pollinaFng indicator etc are few methods that we uniquely follow to maintain our quality in our process and approach.

Scalability and producFvity

The first model will start from a small village in ASSAM( one of the northeast state).

The name of the village is called Botuwa which is situated in Dhemaji district.

It lies near the Arunachal Pradesh and Tibet border. BOTUWA is a village of Mishing Tribe.

The business model aims to create an ecosystem of culture and tradiFon ensuring global connecFvity.

The same model will expand to near by 5 nearby districts namely Pasighat, Sibsagar, Ledo, Ziro valley, Majuli within 2 year. With the progression the business model will expand to more district and other states of northeast.

What are we offering?

What are we offering?

Workspace Travel to remote places Leisure Community acFviFes Access to labs and library

TRADITIONAL KNOWLEDGE Community culture classes from experts Folk music classes TradiFonal cooking classes