KEY POINTS:
ACTIVITY: BUYING A COUPON
To analyze an activity, understand the process involved , the mental models, the functionality of the activity, emotional connections, generate insights, find the right gap/ opportunity.
RESEARCH METHODS: Observation with Parameters Following the User Contextual Enquiry( sharing experience) User journey mapping Questionaire, (drivers,purpose, motivations, associations)
FROM KHOPCHA
ELEMENTS OBSERVATION OF ACTIVITY What is seen from a distance?
CUSTOMER APPROACHING THINKING/DECIDING COMMUNICATION TRANSACTION LEAVING
OPERATOR