Learn and innovate presentation 2

LEARN and INNOVATE

hack_dif 2015 | NID India

the intent drifting from planned obsolescence

re-directing demands for need of a service, not necessarily a product celebrating collaborative consumption

reducing the total-energy spent in product consumption cycle

user-driven approach, negating artifical demand creation

using technology to detect and act on product health

celebrating Indian practices of circular economy

pushing for collaborative consumption regenerating value from degraded products

the context India, a fast-growing-economy, with a population density of 396.7 people per square kilometer as of March 2016 (countrymeters.info/en/India) being the 3rd largest smartphone market with 236 million mobile phone users (KPMG report, 2015) and an overall retail also dumps 0.34

market of USD 675 billion,

.

(Technopak)

kg of waste per person every day.

(Indian Express)

India, being one of the oldest civilizations, has vivid value systems, traditional practices of closed loops, and an energetic and experimentative popultation.

Background Image: NATIONAL GEOGRAPHIC

1

the idea PRODUCT MANUFACTURER

RETAILER

RE-USE

repairable components

LEASE LIFESTYLE PRODUCTS e.g. REFRIGERATOR

RE-CREATE value to left-over

DISMANTLE PRODUCT

WEB PLATFORM

created a sofa from a refrigerator

2

updated product health product exits lease-cycle if health is ZERO

the web platform Being Transparent, Being Connected: You know everything about the product life, previous usage, product health and user network for feedback.

Being Cautious, Being Ethical: The product health decides the rent amount, and alarms you when to get the checkup done.

the business model SOLUTION CUSTOMER RELATIONSHIP

USER PROFILE

product assurance for safety and efficiency by detection of product health

students

utility

new-comers to a city

share

young single professionals

trust

professional / medical visits

transparency

nuclear family

enhancement of product usage through connectedness

CHANNELS Marketing and Distribution by online web portal Communication through online connectedness and live-chat

VALUE PROPOSITION for STAKEHOLDERS Manufacturer higher profits with single robust product manufacture

Retailers

KEY ACTIVITIES connecting like-minded renting products service and maintenance outsourced logistics customization creative value creation

REVENUE On-Lease User

warehouse clearance surity of product quality higher shelf-life of products no capital maintenance of nature investment for balance through discount may not be service enjoyment circular economy; CSR the only way. no hassles for profits through lease maintenance and for product testing product logistics

Users for After-Life Creativity surity of product quality open to a range of innovative and creative products an intregal part of social change

subscription-fee for lease of consumer products sell of recovered components from usedup/degraded products lease/sell of creative after-life products

circular economy product manufacturer

FUTURE: a collaborative consumption system.

product after-life circle / value re-creation circle

retailers instruments in after-life

our customers

circle of leasing and renting products

the service model

share. create a culture for collaboration.

connect minds.

let’s evolve

back to base.

create an alternate worth.

the service model

share. create a culture for collaboration.

connect minds.

THANK YOU let’s evolve

back to basics.

create an alternate worth.