LEARN and INNOVATE
hack_dif 2015 | NID India
the intent drifting from planned obsolescence
re-directing demands for need of a service, not necessarily a product celebrating collaborative consumption
reducing the total-energy spent in product consumption cycle
user-driven approach, negating artifical demand creation
using technology to detect and act on product health
celebrating Indian practices of circular economy
pushing for collaborative consumption regenerating value from degraded products
the context India, a fast-growing-economy, with a population density of 396.7 people per square kilometer as of March 2016 (countrymeters.info/en/India) being the 3rd largest smartphone market with 236 million mobile phone users (KPMG report, 2015) and an overall retail also dumps 0.34
market of USD 675 billion,
.
(Technopak)
kg of waste per person every day.
(Indian Express)
India, being one of the oldest civilizations, has vivid value systems, traditional practices of closed loops, and an energetic and experimentative popultation.
Background Image: NATIONAL GEOGRAPHIC
1
the idea PRODUCT MANUFACTURER
RETAILER
RE-USE
repairable components
LEASE LIFESTYLE PRODUCTS e.g. REFRIGERATOR
RE-CREATE value to left-over
DISMANTLE PRODUCT
WEB PLATFORM
created a sofa from a refrigerator
2
updated product health product exits lease-cycle if health is ZERO
the web platform Being Transparent, Being Connected: You know everything about the product life, previous usage, product health and user network for feedback.
Being Cautious, Being Ethical: The product health decides the rent amount, and alarms you when to get the checkup done.
the business model SOLUTION CUSTOMER RELATIONSHIP
USER PROFILE
product assurance for safety and efficiency by detection of product health
students
utility
new-comers to a city
share
young single professionals
trust
professional / medical visits
transparency
nuclear family
enhancement of product usage through connectedness
CHANNELS Marketing and Distribution by online web portal Communication through online connectedness and live-chat
VALUE PROPOSITION for STAKEHOLDERS Manufacturer higher profits with single robust product manufacture
Retailers
KEY ACTIVITIES connecting like-minded renting products service and maintenance outsourced logistics customization creative value creation
REVENUE On-Lease User
warehouse clearance surity of product quality higher shelf-life of products no capital maintenance of nature investment for balance through discount may not be service enjoyment circular economy; CSR the only way. no hassles for profits through lease maintenance and for product testing product logistics
Users for After-Life Creativity surity of product quality open to a range of innovative and creative products an intregal part of social change
subscription-fee for lease of consumer products sell of recovered components from usedup/degraded products lease/sell of creative after-life products
circular economy product manufacturer
FUTURE: a collaborative consumption system.
product after-life circle / value re-creation circle
retailers instruments in after-life
our customers
circle of leasing and renting products
the service model
share. create a culture for collaboration.
connect minds.
let’s evolve
back to base.
create an alternate worth.
the service model
share. create a culture for collaboration.
connect minds.
THANK YOU let’s evolve
back to basics.
create an alternate worth.