Culture design

Culture strategy and design

TRIBE HOUSE (The Experience Co.) 29. 07. 2020

Kabya shree Borgohain kavya.sum@gmail.com

SYSTEM VIEW : interdependent system STATE

PANDEMIC

GOVT.

ELECTRICITY

ECOLOGY

ECONOMY

TOURISM LOCAL GOVERNMENT

DISTRICT RELIGIOUS SENTIMENTS NETWORKS /INTERNET EXISTING HOTELS, HOMESTAYS

EDUCATION/ SCHOOLS/COLLEGES FOREST DEPARTMENT

HEALTH CARE

MUNICIPALITY

TRANSPORT

LOCAL COMMUNITY

BANK/ ATM

MEDIA

SOCIETY

COMMUNICATION PLATFORMS

INDIVIDUALS TRAVEL/ AGENCIES

STORYHIVE

INSURANCES RTX

F OF X

DRIVERS EMOTIONS

TRIBE

BHX

INTERNATIONAL RELATIONS

DIGITAL MARKETING

TRIBE HOUSE

STAFF

POLITICS

GLOBAL TRENDS

PROPERTY

LOCAL MARKET

POTENTIAL MARKET

LAW/ LEGALITIES

NEED/WANTS ASPIRATION

USER JOURNEY MAPPING 1.0

User gets to know about tribe house Or, Existing member of tribe - First communication - Website - Word of Mouth - Email - Launch

Gets excited about the idea

Evaluates the idea feasibility and viability

- Believes in the - Expenses tribe/community - Responsibilities, par- Resonate with the idea ents etc and - Nature of his/her work need of time - Inner spirit and motiva- Excited to meet like mind-tion edpeople from the tribe - Builds courages - Instant gratification - Anticipate productivity - Considers working - ROI (value for money) remotely - Worth against Time - Considers fun of actually becoming a digital nomad - FOMO

- Checklist YAAY !

Dreams come true moment

(all necessary equipments, powerbank, stationaries, thinking tools, documents, scanned materials, image banks etc) - Checking if all bills are cleared - Informing vendors, stakeholders, colleagues, clients - Finish up physical responsibilities - Medical checkups (if needed) - Physical Meetups (if needed, depends on nature of work)

Makes up his/her mind

Something goes wrong and change of plans

- Decides to join - Choose a place / as tribe house expands it could be location - Background study of the place, property, past records, distance etc - Makes travel plans - Check availability tickets/ dates - Booking (travel, transport, tribehouse)

STILL POTENTIAL !!

Everything arranged, All bookings done!

Excitement to pack and be there soon:) - Contemplation on “ idea of being a digital nomad�

- Pre-preparation to work from an unknown place

USER JOURNEY MAPPING 2.0

User reaches the place - Google map leads the way - Feels the vibe - Contact the tribe house/property - Necessary phone calls may be - Imaginations and dreams - Park the car, concerns safety (Optional) - Check in (lluggage, id, details, room allocation, pre-pick etc) - Physical checkin of the room, accomodations, facility - Agree/disagree/adjust/ accomodate/sorted

Finally checked-in to the space, one can call home for next few days, months, year (Oops we are blessed!)

- Observations full swing - Check-in the view, - Smell *** - Bathrooms, lights, AC, TV, Internet, networks, inroom phones etc.

- Gets comfortable - Rest/ explore

Explores the property - Interactions with the manager, support staff, guest, tribe members (optional)

User sets in to the vibe

- Updates about the routines activities, daily timings, nearby places, workstations etc,

- FLOW - DISCOVER - CONNECT - REFLECT - WORK - THINK - PRODUCTIVITY -COLLABORATE - FLOW...

- Curated spaces, objects , etc in the property

GOOD VIBES

- Eat, drink, smoke (whatever makes one happy)

- Starts anticipating days to come - Starts planning within what all one wants to do - Probably will make phone calls to near and dear ones and tell/share about the experience so far

STAKEHOLDERS

TRIBE HOUSE TEAM

CREATORS TRIBE MEMBERS

NEW USER

PROPERTY OWNER

SUPPORTING STAFF

LOCAL COMMUNITY

PAIN POINTS To be updated in marketing User’s safety, responsibility, Caring unsaid expectations.

Grow the idea/ business & Identify more property collaborators Enhance the experience Balancing the ecosystem Brand name : cautious, careful, Already crreated brand image, Reputation and perception, Benchmark

Out of comfort zone Change in routine Physical meetings in current working city Family tension and worries (aging parents if any) Fear of lonliness/ newness Fear of sleeping alone (could be you never know) Same as above Finding like minded people Fear of judgements

GAIN POINTS Larger community Culture Pioneer in business domain Endless opportunities to collaborate Ownership

Exploration and travel Larger community A new Culture Break from monotony Sense of belongingness Like minded thinkers/creators Endless opportunities to collaborate Enhance skills and abilities Flexibility and Inner connect

Behaviour of the guest Co-herence with local culture Fear of unwanted circumstances Balancing other guest needs and desires apart from tribe members

More ways of business Networking and connection Find like minded guest and genuine appreciations.

Brand name, co-association

Creative people stands out always , so latent reservation about distinctively different people Embracing Cultural Diversity Work through -out Fear of opening up

Learn new things Lively environment Motivation and courage to dream New skills Friendly connections

Creative people stands out always , so latent reservation about distinctively different people Embracing Cultural Diversity Conservation of nature Waste, litters, habits, ways Extra cautious about growing generations and their children,

Spreading their cultural knowledge Helping to conserve nature Friendly connections Learn new skills, perspectives Cultural exchange Economic growth of local business

DESIGNING OUR KEY DIFFERENTIATORS - UNIQUENESS

P.S How will it not be another homestay, zostel or community living space ?

-Balanced and inclusive model, Ability to sense, Practicing what we believe by DIOF (DOING IT OURSELVES FIRST :) Learn to learn, Playfulness

1. People

2. Touchpoints of care

(handpicked like minded buddies since last few years)

Mindfully curated to make you feel at home

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- Private space - Common utility space - Home made food - Blend of Freedom & Discipline (Khatta - meetha, emo-diversity) - Bonding

RTX BHX F OF X MIX.FIT Now, TRIBE HOUSE

3. Efficient Work Environment / Networks

4. Information systems

Crafted environments to increase your productivity, co-creation abilities and most importantly nurture collaborations

Meticulously designed information corridors to make you self reliant

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High speed internet Workstations Letter box *** Thinking pods Brainstorming areas/ meeting rooms Relaxing chair, Reading and co-working environments

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Nicely labelled spaces Signages Guides In house Newsletter (may be) Contact details (folder) Image banks (open source) Request cards, Appreciation notes etc (culture)

WHAT EVOKES THE FEEL OF HOME

Tangibles

Intangibles

- Physical space : Room/ Private space - Bedsheets, pillow, comforter - Curtains - Footmats - Study Table and a comfortable chair - Dressing space - Cupboards with dividers/ baskets - Bathroom - Geyser - Candles - Speaker - Glasses/ mugs/ teapots/ coffeepouches/ electric kettle - Waterbottle - Reading lamp - Laundry - Iron box - Shoe rack - Collectible board (pin board) - Washing machines (common)

- joy of collective work - attitude of contribution - helping hands - cleanliness of common utilities -giving space to people - no hurry to know everything - no fear of rejection - stand for each other - sharing and respect - no judgements - some ground rules - manners/ etiquettes - let everyone speak - listen heartfully

Common spaces (to be discussed)

CULTURE Ideas : Practice:

A Gift bag of messages

Share ideas, resources, skills, informations

Or, a gift shelf

Share food and water

Anybody can keep one and pick one

Gifting

Practice:

Cloth swaping, Upcycling repurpose etc.

Co- create LOVE

Co- exist

Collaborate

Sharing

Responsible

Compassion

Mindful

DIY : Get your own glass of water Treat everyone equally . Serve yourself first to serve society.

No garbage : Waste, negative thoughts, Bad mouthing to be left behind Dont encourage the culture of begging in the village, Offer love and food, (no coins)

Practice: Be aware of every action to conserve the ecology Respect everyone’s space Ownership about others belonging. Give it equal treatment as your favourite object. Everybody have emotional associations as you do too.

COMMUNITY IMPACT PROGRAM - First thoughts Vision : To foster compassionate culture exchange and enable colearning, co-sharing and co- creating among the community and creators.

Roles and responsibilities : Build Relationship with the community and local governance.

Know the locality and the place in and out Liasoning between the community, creators and tribe house Identifying opportunities to collaborate and document all the scope of work.

Create reports and cluster the opportunity as short term and long term projects Feasibility study of the long term project against tribe house framework (we can create one) Collect materials (catalyst) to create interest among the creators.

Display them in a nice shelf in tribe house such that it evokes curiosity.

Updates, monitor and report about on-going project.

Keep an open eye for potential collaborators.

Document and create publicity material on the same.

Active Culture enabling through activities in the tribe house during weekends.

Activities - Community cooking on every “friday � (lets say) Pot Luck - Open mic sessions, music jam (Weekends) - Pitch day (for people to share ideas and collaborate eg: the one which you are doing so succesfully - Community kitchen garden

WAY 1. Review, brainstorm and discuss on the culture model, approach and process.

Make the necessary changes by integrating everyones reflection on the same and update the document.

2. Define Key elements of our service design - CORE (Which could be well defined and stable) - PERIPHERY (Ways to enhance the core) - MAGIC (The feel felt - open structure/ flow to happen) 3. Detailing the community Impact Program 4. Feedback mechanism : To record the experience after the first batch comes and stay and enhance it as we move ahead till (our service algorithm) is refined and ready to duplicate..

PHASE 2 1. Rituals at Tribe house - Writeup In Tangibles to Tangibles - Action points 3. Feedback form (How to measure the impact of the culture) 4. Welcome note

RITUALS AT THE TRIBEHOUSE (all-me-us-all ) COMPASSION (DISCOVER AND REDISCOVER YOURSELF / ALL) The first ritual at Tribe house starts with compassion. It is the first step towards determining how your stay is going to be. Each of us has always painted a beautiful picture of the world that we want to live in. We develop choices, build opinion about the world, create meanings for ourselves in every moment of our life. We know much more about the external drivers of our state of being than what drives us internally.

This ritual begins with you yourself. Discover, Re- discover yourself, spend ample amount of me time, let your energy settle in, love yourself, accept your choices and relish the ‘state of being’ before experiencing the ‘state of becoming’.

ACTION POINTS SELF LED 1. Request for our tribe house guided dairy to the property owner and enjoy the process to unlock your own journey.

2. Grow your own plant, name it and tag it.

3. Cook a meal for the helpers, and facilitators and host them an dining experience 4. Write thankyou / gratitude letters to all your friends and dear ones who means something in your life , put a tribe house stamp and post it from the property itself.

5. Keep a message (send love and vibes) and take a message whenever u want from the ‘bag of secret whisper’ TRIBE LED 1. Master class around love, romance and compassion 2. Arrange a group session and engage in a guided yognindra session. Volunteer to serve your close ones for a relaxing massage with natural herbs.

RITUALS AT THE TRIBEHOUSE (all-me-us-all ) COMPASSION (DISCOVER AND REDISCOVER YOURSELF / ALL) The first ritual at Tribe house starts with compassion. It is the first step towards determining how your stay is going to be. Each of us has always painted a beautiful picture of the world that we want to live in. We develop choices, build opinion about the world, create meanings for ourselves in every moment of our life. We know much more about the external drivers of our state of being than what drives us internally.

This ritual begins with you yourself. Discover, Re- discover yourself, spend ample amount of me time, let your energy settle in, love yourself, accept your choices and relish the ‘state of being’ before experiencing the ‘state of becoming’.

ACTION POINTS SELF LED 1. Request for our tribe house guided dairy to the property owner and enjoy the process to unlock your own journey.

2. Grow your own plant, name it and tag it.

3. Cook a meal for the helpers, and facilitators and host them an dining experience 4. Write thankyou / gratitude letters to all your friends and dear ones who means something in your life , put a tribe house stamp and post it from the property itself.

5. Keep a message (send love and vibes) and take a message whenever u want from the ‘bag of secret whisper’ TRIBE LED 1. Master class around love, romance and compassion 2. Arrange a group session and engage in a guided yognindra session. Volunteer to serve your close ones for a relaxing massage with natural herbs.

COEXIST (THE EMBODIED PRACTICES / ME) Coexisting starts with deep enquiry and interest about things around you. Be it people, object, nature. Every little things that made youpaused or think reveals a secret which you will unfold only if you pay genuine attention. They wants you to know the system through their lenses. Acknowledge interconnections and relationships between objects, humans, system and learn how they co-exist before building an opinion of change. The mantra to this ritual is to observe, aware and achieve awareness of awareness.

ACTION POINTS SELF LED 1. Manage little things yourself : Whether it is fetching a glass of water, refilling your snack box or washing your own dishes, take responsibility and do your own things as per your own need and contribute to creating the homely environment that you desire.

2. Treat everyone as equals : The feeling of independence empowers every creator, and this practice begins by respecting the unsaid needs, emotions and feelings. Create spaces for everyone to give, seek and take in various instances of the stay.

Sometimes you give, sometimes you recieve.

3. Ownership about others belonging : Give it equal treatment as your favourite object. Everybody have emotional associations as you do too. It starts with respecting every objects and facility at the property.

4. Use a Coloured flags according to your mood while working : Red denotes ‘its me time / important work in progress’ and Green denotes “ I want to have a conversation / i want to take an opinion” while working.

TRIBE LED : 1. Be responsible, you are a part of the tribe, your actions represent all of us amongst the local community. You can help the tribe by sending positive vibes and by being mindful of every activity you do in public.

2. Dont encourage the culture of begging in the village, Offer love and food, (no coins and chillars) 3. Inspire and convince your fellow tribe members for an active listening exercise, ask for a guided deck of cards at the reception.

COLLABORATIVE (PUT AN EFFORT/ US) The intent to Collaborate is the driver of every action at the tribe house. Your presence in this tribe house is enabled because you too envision a world full of meaningful collaboration. The sensibility and ability to collaborate that each one of us have is the treasure we want to harness in this space.

ACTION POINTS SELF LED 1. Own a page of the travelling journal : Travelling journal is a collection of personal stories of every creators, in form of stories, poems, artwork , multi media, prints, paper cuts, QR codes around the idea of “what is flow ? When did you experience them ? what was it like?

(Idea: making it like a participatory research dairy datapoint, where every participant contributes their stories to create a collective meaning. The expressions will be studied and analyzed to derive collective patterns and understanding of ”FLOW”. The findings and research will be open sourced after the study is completed.)

2. Drop your questions into our curiosity box : Get collective insights from a group of fellow creators in the breakfast table about something that you need perspectives on. Keep the discussions just to the breakfast table and respect space and time and carry it further only if it is a mutually driven conversation. Each questions from the curiosity box will get a chance, but one- question- a day only.

3. Contribute to the open digital library - Sharing interesting links, artwork, articles etc in a common drive for a collective benefit.

4. Share your taste of food : Participate in community cooking, potluck, cooking hacks and tips or even menu creation for the meals.

TRIBE LED 1. Pitch day 2. Tribe mixers 3. Experience a master workshop with a potential collaborator 4. Go for a tribe date

COCREATE (ENJOY THE BLOSSOM / ALL ) “Creativity thrives in the area where our brain fears the most” - Beau Lotto, Neuroscientist, Lab of Misfits We have always been living in a world of uncertainty and ambiguity. As we move towards the future, we have built assumptions and made necessary predictions. This has driven our entire species with more curiosity, and we have only grown creatively in order to find the ‘new’. Somewhere we have embraced the uncertain to enjoy the ambiguity of the perceived reality. Sometimes, beyond these comprehended realities of truth, lies the beautiful state of immersion which can only be experienced when we cocreate.

Cocreation is a practice tribe house endorses. It helps you to manifest your imaginations, ideas and embodies constructive co-existence. Give your form to your discussions and shared moments. While you might have had your creative flows within yourself at different instances of life, its time to make it a shared experience. Indulge in it and plant a seed and enjoy the blossom everafter.

The clue to enjoy this ritual to the fullest is ‘pen and paper’ / find the code ‘xxx’ ACTION POINTS SELF LED 1. Cut your chords from fear of judgements. Unmask all your biases, Share, bring the child and natural you out. You are ready to flow.

2. Bring clarity to your ideas, know your strength and get on to pitch your ideas. Do your homework well.

3. Explore the tribe network and check their work. Connect to them, send them a proposal to co-create and invite them to stay in the tribe house.

TRIBE LED 1. Find more collaborators from your network or tribes network to enhance your ideas.

2. Do a feasibility test of your idea. Get help from tribe mentors.

3. Register/ Submit your ideas for tribe house to enable. (tribe house can help you actualise the idea) 4. Enroll for our community impact program volunteer 5. Perform any of our enlisted community impact work task

Feedback forms 1. Diary method - travel journal (focused on what is flow) - compassion diary (A diary study is a research method used to collect qualitative data about user behaviors, activities, and experiences over time. In a diary study, data is self-reported by participants longitudinally — that is, over an extended period of time that can range from a few days to even a month or longer. During the defined reporting period, study participants are asked to keep a diary and log specific information about activities being studied. To help participants remember to fill in their diary, sometimes they are periodically prompted (for example, through a notification received daily or at select times during the day).

The context and time period in which data is collected for a diary study make them unlike other common user-research methods, such as surveys (which are designed to collect self-reported information about a user’s habits and experiences outside of the context of the scenarios being studied), or usability tests (which yield observational information about a specific moment or planned set of confined interactions in a controlled setting).

Research question : For me to design the feedback form we need to discuss the following. May be we can have a discussion on this seperately.

1. What are the markers that will determine a good experience.

2. What are the outcome of the ‘flow’ ‘co-creation’ ‘collaboration’ that we desire

SOP for the tribe house representative 1. FEEDBACK -

Welcome note :