Kgi brochure for online

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media & publishing . creative design & printing . corporate communication . activation

10 Y

EARS OF

R E F I N E D C O M M U N I C AT I O N

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media & publishing . creative design & printing . corporate communication . activation

In 1871, Hajj Ali el Zein, the great grand father of Kalimat's founder, approached the Ottoman governor in today’s Lebanon for a license to publish a periodical, Al-Irfan, Arabic for a form of wisdom. His application was successful. By the first decade of the twentieth century, Al-Irfan had become one of the most widely-read current affairs monthlies in the Levant.

In 1911, Hajj Ali's son Ahmed Aref, published another magazine, Mount Amel weekly, followed shortly after by Al-Elem, one of the earliest science periodicals in the Middle-East. The tradition continued throughout the twentieth century with the grandfather of Kalimat's founder becoming a writer, historian and literary critic, and his own father launching a publishing house in Beirut in the eighties. The founder Hekmat el Zein, with a group of partners, has gained a cumulative experience in the field of communication by working regionally and internationally in the fields of journalism, NGO campaigning, media, online, marketing and corporate communication.

Sheikh Ahmed Aref el Zein with staff in Saida 1911

First issue of Al-Irfan 1909

a communication heritage www.kalimatgroup.com

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The Kalimat Group International team draws on the old publishing tradition merged with a pioneering professional experience and a deep-seated appreciation for the power of the written word-Kalimat is Arabic for Words--to produce quality texts and designs in different languages. Within a few years of its launch in 2002, Kalimat Group International has placed itself as a one of the leading companies, with its paper magazines and their online counterparts firmly on the map of Middle-Eastern media, with publications that boast a range of interests, rich content and high editorial and graphic qualities.

Along with its professional communication experience, Kalimat Group International was able to develop strategies and establish divisions that are considered complementary to its core business in publishing, such as corporate communication, creative design, printing and activation.

While keeping in mind the continuous need to develop solutions and quality output, Kalimat Group International perceives customer satisfaction and transparent communication as the major elements for success.

In this booklet dvided in two (brands we own and services we provide) we are concisely trying to exhibit work samples visually, with a hope that these images and the few words will serve as a witness on the quality and type of services we provide.

Shatha Sharaffdeen Managing Director

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media & publishing . creative design & printing . corporate communication . activation

What makes Kalimat Group International an inspiring company? The unique ideas, the excellent customized solutions and the outstanding service outcome.

Kalimat Group International is one of the region’s distinctive Arabic and English-language communication companies with strength in publishing and design. It operates as a Corporate Communication Agency, a Publishing and a Media house.

Kalimat Group International has seen its portfolio grow to five print magazines and seven online portals, along with several consisted branding, printing and publishing contracts. Its headquarters is in Dubai in the United Arab Emirates.

In brief, Kalimat Group International generates qualitative content, creative design, printing materials and websites. It develops and implements PR, online, marketing and sales strategies.

It organizes events and produces relevant materials.

kalimat group international www.kalimatgroup.com

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SALA

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TRAVEL ARABIA

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AHALI

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CAR XPRESS

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ARABIAN YACHTS

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OUR BRANDS www.kalimatgroup.com

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media & publishing . SALA student magazine

THE LEADING INFO-TAINING STUDENT MAGAZINE since

2002

“SALA” is the Arabic leading monthly magazine specifically addressed to university students. It disseminates essential information to its young readership in an entertaining fashion. “SALA” covers student activities, interacts with them and appeals to their interests.

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Geography:

UAE & Gulf States

Demography:

University Students

Distribution:

Free of Charge to University Campus

Frequency:

Monthly

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media & publishing . TRAVEL ARABIA

ALL ABOUT TRAVELLING TO & FROM THE MIDDLE EAST since

2004

“Travel Arabia” is a unique English monthly, its readership consists of tourists, potential tourists and business travellers who are a diverse segment with specific preferences.

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Geography:

UAE & Gulf States

Demography:

Travellers

Distribution:

* Free of Charge to Hotel Rooms & Travel Agencies * Sold in bookstores/Subscriptions

Frequency:

Monthly

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media & publishing . AHALI

ON ARAB FAMILY ISSUES AND MODERN LIFESTYLE since

2004

“AHALI” is the leading monthly magazine in Arabic, reporting on family issues and addressed to parents. “AHALI” is supervised by a group of professional consultants to deliver up-to-date and responsible information.

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Geography:

UAE & Gulf States

Demography:

Arab Mother

Distribution:

* Free of Charge to Ladies Clubs, Nurseries, Clinics & Hospitals * Sold in bookstores/Subscriptions

Frequency:

Monthly

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media & publishing . CAR XPRESS

THE AUTOMOTIVE WORLD IN YOUR HANDS since

2005

“Car Xpress” is an English monthly publication catering to automobile enthusiasts across the Middle East. It covers all aspects of the automobile industry, including lifestyle reporting, technical articles and car test drives to deliver a balanced advice.

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Geography:

UAE & Gulf States

Demography:

Local & Expat Male 25+

Distribution:

* Free of Charge to Show Rooms * Sold in bookstores/Subscriptions

Frequency:

Monthly

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media & publishing . ARABIAN YACHTS

LUXURY IN BOAT & SEA SOPHISTICATED LIFESTYLE since

2005

“Arabian Yachts” is the only bilingual monthly (English and Arabic) on boating in the Middle East. “Arabian Yachts” caters for the boating and allied industries in the Gulf region while reflecting on upmarket issues and lifestyle.

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Geography:

UAE & Gulf States

Demography:

Local & Expat Boat Owner

Distribution:

* Free of Charge to Marinas & Boat Owners * Sold in bookstores/Subscriptions

Frequency:

Monthly

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media & publishing . ONLINE

OUR ONLINE PORTFOLIO since

2001

Kalimat Group International LLC has seven online websites including the flip thru page concept which was introduced in 2005: www.publication.kalimatgroup.com. The company’s official website provides media and technical information to interested agencies and clients: www.kalimatgroup.com. The remaining six websites are the official websites of the five print magazines and the first journalism review in the Arab World (www.elsohof.com): www.sala-magazine.com; www.travel-arabia.com; www.ahalimagazine.com; www.car-xpress.com; www.arabianyachts.com.

In addition to its own portals, Kalimat Group International has developed strategies and techniques to enhance its marketing strategy through social media networks.

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CONTRACT PUBLISHING

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BOOK PUBLISHING

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CREATIVE DESIGN & PRINTING

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PRODUCTION

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CORPORATE COMMUNICATION

ACTIVATION & EVENTS

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OUR SERVICES www.kalimatgroup.com

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media & publishing . CONTRACT PUBLISHING

CONTRACT PUBLISHING since

2002

Kalimat Group International LLC has been commissioned by several reputable companies to publish their print material and periodicals, provide creative designs and editorial ideas. The business of contract publishing has helped Kalimat Group International improve its professional experience by exploring further editorial, creative and marketing fields beyond its own portfolio.

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media & publishing . BOOK PUBLISHING

BOOK PUBLISHING since

2001

Kalimat Group International LLC has already published over 30 titles most of them in partnership with other publishing companies and associations. Topics are various and the portfolio includes books on history, law, culture, socio-politics, children stories, education, novels and school books. Our services include book design, copy editing, translation, printing, distribution and marketing.

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creative design & printing . SAMPLES

Project Experiences A. PALACES 1. DESIGN AND EXECUTION OF INTERIOR WORKS AT AL HILI PALACE. Client: Private Dept. for H. H. The president & H. H. The Crown Prince, Al Ain 2. DESIGN AND EXECUTION OF INTERIOR WORKS AT ZAKHER PALACE. 3. DESIGN AND EXECUTION OF INTERIOR WORKS FOR ZAKHER PALACE COMPOUND, AL AIN. Client: Private dept. for H.H. The president & H. H. The Crown Prince, Al Ain

Letter from the Director Getting the right design concept is every designer’s obsession. It requires ideas, information and inspiration. It is a continuous challenge that also needs passion and commitment. Seeking and nourishing fresh and innovative new ideas are key to progress.

Designers can’t do it alone. They can also get by with the skills of their friends, artisans and manufacturers.

My belief is simply that talent, passion for style, harmony of colors, and creativity are what makes a design successful.

To create a good design is to envision without limitation.

It is a dream come true.

4. DESIGN AND EXECUTION OF INTERIOR WORKS AT WATHBA PALACE. Client: Private dept. for H. H. The President & H. H. The Crown Prince, Al Ain 5. DESIGN AND EXECUTION OF INTERIOR WORKS AT MAJLIS & PRIVATE VILLA AT HILI Client: Sheika Moza Bint Zayed Al Nahyan 6. DESIGN AND EXECUTION OF INTERIOR WORKS AT H.H. SHEIKH ISSA BIN ZAYED AL NAHYAN VILLA. Client: H.H. Sheikh Issa Bin Zayed Al Nahyan 7. DESIGN AND EXECUTION OF INTERIOR WORKS AT MAIN MAJLIS AT SHEIKH GHARABA COMPLEX, AL AIN. Client: Crown Prince Pvt. Managment, Al Ain

8. DECORATION AND FURNISHING OF VILLA EXTENSION AT RUWAIS FOR H.H. THE CROWN PRINCE. Client: Crown Prince (Pvt.) Management, Abu Dhabi 9. DECORATING AND FURNISHING OF PRIVATE VILLA FOR H.H. THE CROWN PRINCE AT LEEWA. Client: Crown Prince (Pvt.) Management, Abu Dhabi 10. DECORATION AND FURNISHING OF MAJLIS AT ABU AL ABIAD ISLAND FOR H.H. THE CROWN PRINCE. Client: Crown Prince (Pvt.) Management, Abu Dhabi 11. INTERIOR DESIGN, FURNITURES AND FITTING OUT OF AL HILI PALACE. Client: Private Department for H.H. The President 12. DECORATION AND FURNITURE WORKS AT VILLA NO. 3 FOR H.H. SHEIKHA HASSA BINT MOHAMMED AL NAHAYAN. Client: Crown Prince (Pvt.) Management, Abu Dhabi 13. CONSTRUCTION, COMPLETION AND MAINTENANCE OF MAJLIS EXTENSION AL HILI PALACE, AL AIN. Client: Private Department for H.H. The President 14. DECORATION AND FURNITURE FOR EXTENSION OF MAIN VILLA AT GHANADA ISLAND. Client: Crown Prince Private Management 15. ADDITIONAL WORKS OF DECORATION AND FURNITURE FOR EXTENSION OF MAIN VILLA AT GHANADA ISLAND. Client: Crown Prince Private Management

Ghada Khoury Managing Director

OUR DESIGN & PRINTING SERVICES since

2002

1- brand building & guidelines 2- creative 2d designs 3- brochures, posters, leaflets, business cards, letter heads, folders, books...

4- bag designs and execution 5- customized commercial printing materials

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creative design & production . SAMPLES

OUR PRODUCTION SERVICES since 1- 3d designs 2- exhibition stands 3- wood & plexi stands 4- indoor-outdoor banners 5- roll up and pop up banners...

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2003

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CORPORATE COMMUNICATION since

2006

Kalimat Group International FZ LLC established in 2005 a communication division focusing on corporate image and reputation management. Its purpose is to improve the outcome of the business and its image.

The term corporate communication is defined as the method used by a corporation to communicate with staff (Internal) and relay information between the corporation and the public (External). The traditional ways that companies have communicated with consumers include public relations and advertising.

Internal Communication helps boost company morale and creates a solid corporate culture by enhancing communication among employees or departments across all levels or divisions. Internal communication is a form of corporate communication and can be formal or informal, upward, downward, or horizontal. It can take various forms such as team briefing, interviewing employee, group work, meetings, memos, intranet, newsletters and reports...

External communication helps the exchange of information and messages between an organization and other organizations, groups, or individuals outside its formal structure. The goals of external communication are to facilitate cooperation with groups such as customers, suppliers, investors and stockholders, and to present a favorable image of an organization and its products or services to potential and actual customers. A variety of channels may be used for external communication, including face-to-face meetings, print or broadcast media, and electronic technologies such as the Internet. External communication includes the fields of PR, media relations, advertising, and marketing. Since technology is a big part of any business, more cutting edge methods are available within the realm of corporate communication in order to facilitate external and internal flow of vital data.

Methods include: • making comprehensive use of all forms of media, including print and all electronic platforms; • establishing and enhancing corporate image, brand and identity; • creating dynamic and targeted events; • conducting internal communication audits and formulating recommendations; • conceptualizing and implementing lively and effective internal communication strategies; • developing successful crisis communication strategies and plans; • facilitating professional media training for company spokespeople.

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corporate communication

Trading in the financial markets is extremely fascinating. It gets the attention of a lot of people around the world. However,

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before stepping in, you need to be equipped with the right tools and strategies.

At Active Trading Consultants we aim to help you develop the trading edge, through scientific education and special training.

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WWW.ATC-FX.COM

www.kalimatgroup.com

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be inspired activation & events

Making caillou’s

BIG

of Big Book Book Club

Club

Theaterical Show

Show held on 15th to 21st March 2007

ACTIVATION & EVENTS since

2005

1- activation in universities and commercial areas 2- event organization

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Arbil

Beirut

Baghdad

Damascus Amman

Kuwait Manama Doha

Riyadh

Dubai Abu Dhabi

Muscat

Jeddah

Sanaa

All text and layout remains the copyright of Kalimat Group International FZ LLC, unless stated otherwise.

No part of this brochure may be reproduced without the written permission of the publisher.

All rights reserved. Š Kalimat Group International FZ LLC.

* Dubai Media City, Building No. 1, Office G 04, P.O.Box. 502408, Dubai, UAE t +971 4 391 0410 / 1 / 2 / 3 f +971 4 391 6619 * Beirut, Sanayeh, P.O.Box. 11 / 8411, Beirut, Lebanon e admin@kalimatgroup.com www.kalimatgroup.com

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